Radcliffe wireframe land rover evoque
Land Rover Evoque goes wireframe – Click above to watch video after the jump

Land Rover is officially in love with wireframe artwork. In September of 2010, four artists were commissioned to produce wireframe interpretations of the Range Rover Evoque. For the 2011 Geneva Motor Show, Land Rover reached out to artist Benedict Radcliffe for a redux of sorts.

Radcliffe's wireframe take on the Range Rover Evoque is (supposedly) meant to showcase the personalization options available to Land Rover customers. The entire piece can be broken down into several smaller pieces that showcase various options available on the Evoque.

Click past the jump to watch a behind-the-scenes video that shows how Radcliffe produces his wireframe artwork. So... how long until this piece shows up at the Tate Modern?

[Source: Land Rover]



Show full PR text
Benedict Radcliffe Unveils Wireframe Design Installation as Land Rover Celebrate the Range Rover Evoque in Geneva

GENEVA, March 2, 2011/PRNewswire/ -- London artist Benedict Radcliffe last night unveiled his latest creation, an exclusive wireframe art installation as part of his recent collaboration with Land Rover.

The installation, a life size piece of art based on the new Range Rover Evoque has been created specially to coincide with the Geneva Motor Show and the reveal of the many exterior and interior design features that allow customers to personalise their vehicles.

As the installation was revealed in Geneva, the Range Rover Evoque was announced 'best production car' in the 2010 Car Design News, Car Design of the Year awards. This highly regarded accolade is the first major international award for the Range Rover Evoque.
Benedict's installation focuses on the individual design elements of the Range Rover Evoque. Building on the Range Rover Evoque wireframe design, the installation will include 3D wheels and front and back seats, all made from steel and painted in a rainbow of colours including lime green and neon pink.

These components are suspended within a 3D wireframe box, creating a life size wireframe representation of the car that as well as fitting together, can also be deconstructed to form individual stand alone pieces of art.

Benedict has played a central role in creating the wireframe concept for Land Rover, advising on the creation of the sculptures, which have been showcased in cities worldwide.

He said "The traditional concept of the wireframe created a huge buzz in 2010 but this is the perfect opportunity to dig a little deeper into the intricate design detail of the Range Rover Evoque. People can't help but get involved with the sculptures and interact with them and I can't wait to see how the installation is received."