• Mar 3, 2011
2011 Mitsubishi Lancer Evolution MR – Click above for high-res image gallery

Will the Mitsubishi Lancer Evolution X be the last Evo ever built? Rumors to that extent were flying fast and furious across the Internet yesterday. Mitsubishi has decided to address these claims by way of a post on its Facebook page:

Further to some comments published in the press recently, production of the current Lancer Evolution continues as planned. As for its successor, regulations and market feedback will dictate its engineering package & architecture. Stay tuned.

So relax Evo fans, this answer should make you feel... well, actually, stay worried – the above statement really doesn't answer anything about the model's future.

*UPDATE: A slightly longer statement attributed to Mitsubishi on the subject has been found here.

[Source: Mitsubishi via Facebook, Twitlonger]

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    • 1 Second Ago
      • 3 Years Ago
      Unfortunately for the EVO, it was dead by the time the X rolled out. All gens have a cult following admittedly, but what kept customers coming back time and time again was it's Rally success. When Mitsu left that foray, that's what hurt the Evolution the most.
        • 3 Years Ago
        The EVO X is a WRC Group N champion...that's the class that actually has something to do with production cars...not just all-out race cars.
        • 3 Years Ago
        Simply not true. 8's and 9's didn't have rally success. The last Evo with a credible rally success story was the Evo 6. Even then, the WRC Rally Car was very very loosely based on the production car.

        X has numerous rally wins, including Rally America, various Manufacturer Cups, WRC Group N (which the IX also won a couple times).

        I think the main reason the X flopped was it was more expensive and the economy tanked. Now with emission regulations and CAFE standards, cars like the Evo simply can't survive especially in an already fuel inefficient line up like Mitsubishi's.
      • 3 Years Ago
      without the evo, mitsubishi has nothing to offer
      • 3 Years Ago
      Very true alot of enthusiast buy used, I'm looking for a new car and this one is on my list but for the amount of money the interior is horribly (minus the seats) it's completely uninspiring looks like a premium lancer. The car is not cheap, but I still love it and if it leaves I will never consider a mitsubitshi again.
      • 3 Years Ago
      I am still predicting a US market exit within 5 years....
        • 3 Years Ago
        Maybe so, but I thought they just announced plans a few weeks ago about some new product development and turn-over at their US manufacturing facility...

        It wouldn't surprise me one bit if they go all greenie and 'elecrtificated.'

        Nobody (as in producers) seems interested in catering to knowledgeable, enthusiast customers. It is all going mainstream political correctness, thanks to onerous government influence way beyond their purview, to choose what americans will be able to buy.

        This is just another encroachment from another angle. Mitsubishi bows to the pressure because they don't have much recourse.
        • 3 Years Ago
        Also, most enthusiasts I know buy used. Never new. The G8 was great, but it sucked fuel like a V8, which means it isn't a daily driver, to me at least. The saturn what? That coupe hatchback thing? Sorry, that was not an enthusiast car. It was slow and FWD.
        • 3 Years Ago
        I figured about 2, but it seems inevitable either way.
        • 3 Years Ago
        Mitsu's virtual absence on the roads suggests that's already happened.
        • 3 Years Ago
        Toyota completely ignored enthusiast drivers and marched steadily up the sales charts. Enthusiasts can be ignored, if you build very good appliances.

        Of course, Mitsubishi has none of what allowed Toyota to give enthusiasts the brush-off, and they can't build it overnight.

        Maybe if they had ANY product besides the Evo that was a media darling or sales knockout, their moves might have some credibility. As it is, it just looks like they're conceding another market.
        • 3 Years Ago
        I may get down ranked for this, but what's this I hear of Mitsubishi sending their "Chivanos" to gather vin numbers of cars they suspect are still under warranty, and reporting them to the dealerships?

        If that is indeed true, then maybe that has something to do with why EVOs are struggling in sales? I know most will never go near a track, but still...
        • 3 Years Ago
        I don't know how many times I am going to have to repeat this...

        Sheeple buy what they see others buy. If people with credibility flock to something, the sheeple follow.

        Why do you think non-enthusiast prestige-seekers love the brand image of BMW? Not because they are now as good as they once were, in terms of being honest performance cars. They once were enthusiast grade, and people want to participate in that reputation, and it has actually diluted BMW to the point where only a few BMWs are considerations for enthusiasts, and not necessarily the best options on the market.

        Not every car needs to be profitable enough to support an entire brand. Car companies should be making more than one vehicle, some for mainstream, to pay the bills, and some for enthusiasts to built the reputation and word of mouth.

        Mitsubishi is a case lesson in letting that fall completely apart. Nobody knows nor really cares if they build anything else besides Lancer/EVO, or maybe the recently ad-pushed Outlander Sport.

        They have no bread and butter that sells to the mainstream, they only have one car that is really well known to the enthusiasts, and instead of leveraging that enthusiast reputation to rebuild their mainstream position back up... they are going to abandon what little they have left.

        If mainstream were the only thing that mattered, Toyota would be golden, not mocked for being bland as hell. They sell huge numbers... but they have little positive reputation left. They abandoned excitement for mainstream reliability... but now their reliability is suspect with lots of bad press, and lots of recalls.

        Now they have nothing to fall back on, and are trying to get a little RWD coupe to re-start their enthusiast reputation, which is not going to be enough, even if the car is pretty darn good. It is no Supra replacement, or 2000GT revival.

        Conversely, Subaru has the reputation in place for affordable performance, and they are going more and more mainstream, and abandoning their AWD reputation on their new coupe, and pissing off their enthusiasts.

        Ignore enthusiasts at your peril. We are the ones who know what we are talking about, and are particular about what we buy. Appliance buyers are not, and tend to be more fickle if the brand's reputation changes due to a recall issue or something. There are lots of appliances available for them to choose from, from almost every mainstream brand.
        • 3 Years Ago
        The reason nobody caters to "knowledgeable, enthusiast customers" is because doing so is not profitable. Every time a new car is revealed they all say is that they will buy it, but then they don't, because some new car has just been revealed that they want to buy, or the manufacturer used the wrong shade of grey, or it costs too much, or its too inefficient, or it doesn't have enough power, or...

        See Saturn Astra or Pontiac G8 plus the million of other examples out there.
        • 3 Years Ago
        @ Gruv
        You should check out the Opel Astra OPC, but then again it would probably be too expensive for US tastes?

        I also am of the opinion that Mitsu is at a crossroads and they are trying to reinvent themselves to become more profitable. They are placing their bets on the green scene and letting the enthusiasts down, but like others said, enthusiast won't carry the company.
        I am disappointed, but I can see where they are coming from...
      • 3 Years Ago
      awesome car, poor looks
      • 3 Years Ago
      Guys, saw you picked up on it already, but here's our official response Twitter post:

        • 3 Years Ago
        Thanks, drew0929. 3000GT is very near and dear to our hearts. Glad you love it!
        • 3 Years Ago
        And I love my 09 Eclipse. Shame its (the model) is on its way out. I'd take this over my previously owned 07 mustang gt any day of the week.
        • 3 Years Ago
        Hi Mitsubishi

        I love my newly purchased 3000GT VR-4

        ... the Evo's kinda nice too...
      • 3 Years Ago
      Mitsubishi only sold 2,000 Evos in the USA for all of 2010, so I can't really blame them. The car is a difficult car to engineer and develop, after all- it's that last second of lap time that costs all the money. It's not hard to imagine that they had to sacrifice engineering time of other cars to make the Evo X happen, and people are simply not buying the cars. I think it's a smart move for them to look towards an electric future, they have a head start in Japan with the MiEv cars, and I think getting an economical and viable electric car in showrooms will get the customers back in the showrooms.

      PS-I bought all three versions of the Evo offered in the USA, so I did my part.
      • 3 Years Ago
      Nobody wants the see subaru's all over the place, we need something to put them in there place. And let them know they will always be second.
      • 3 Years Ago
      Maybe as a commemorative, I'll buy some of those BBS wheels, like the pictured ones, and put them on an SVX.

      I've been wanting to do that for a while.

      Solidarity of discontinued AWD cars.
      • 3 Years Ago
      for me the whole mitsubishi line hasn't produced anything good in a long time,
      even theyr precious lancer is a big piece of @!!~. I admit it looks nice, but just that the engine is a scam and almoust all of them are lemon cars,
      If you look closely the engenering is very poor, other vehicles with the same engine type and size has more HP and handeling.
      The only good car they ever produced was the GT3000, but they stoped making it-stupid deccition-

      Mitsubishi; makes us a favor and stop making cars, stay with your air conditioning and cheap tv's
      • 3 Years Ago
      I wonder what they will build at their plant in Illinois.
      • 3 Years Ago
      They don't make any money on the Evo and it doesn't have much in the way of "halo value" because, as has been mentioned in this blog, it's the only car Mitsubishi makes that people would consider buying.

      Clearly Mitsubishi needs a new direction. Dropping the Evo and attempting to become a leader in the green field might be something that saves the company. What they've been doing isn't working. In the past the were one of the "other" Japanese brands. But with the rise of Hyundai and the revival of Ford and potentially the other Detroit brands, being one of the "other" Japanese brands is not close to good enough. There are just so many reasons to buy something that isn't a Mitsubishi.
        • 3 Years Ago
        Huge example of throwing the baby out with the bath-water.

        They could re-build their whole brand, and still leave the Evo/Lancer line in place as the anchor during the change, in order to retain, rather than discard the good will of enthusiasts who recognize the name, and the few who do want AWD performance cars.
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