BMW is looking to sell at least 30,000 i3 electric vehicles (formerly known as the Megacity) each year beginning in 2014.
Ian Robertson, BMW's head of global sales and marketing, told Automotive News (sub. req.) that the automaker is "targeting volume production for the i3." Robertson said that annual sales could be "comparable to one of the lower-volume Mini derivatives" adding that BMW can "increase output if opportunities arise."
BMW aims to launch the i3 in 2013 at a price that has not been determined. However, sources inside BMW claim that the i3 will sticker somewhere north of 40,000 euros ($55,304 U.S. at the current exchange rate) in Europe, which is thousands more than the Nissan Leaf's recently hiked up MSRP of $50,310 in the UK. Robertson points out that the i3, like most BMW vehicles, will be "a premium car."