• Mar 2, 2011
2011 Mitsubishi Lancer Evolution MR – Click above for high-res image gallery

According to Gayu Eusegi, head of global product development for Mitsubishi, the Lancer Evolution X will be the last Evo the Japanese automaker ever builds. Eusegi says the move is part of a shift in strategy to put the company's product focus and ethos on leadership in EV technology.

To that end, Autocar indicates that Mitsubishi will release eight fully-electric or hybrid-electric cars by the time 2015 rolls around, and make a grab for a big portion of the CO2-reduction market share. It goes without saying that the fun-yet-fuel-swilling Evo just doesn't fit that mindset, particularly since it apes a rally car that no longer exists.

Despite the Evo's huge popularity, Mitsubishi apparently isn't scared of the step and says it's confident that consumers will glom on to the idea and rally behind the brand. By killing the Evo, they're making their intentions plain to an increasingly environmentally-conscious car-buying public.

Eusegi killed dead any notion that the brand would roll out a performance-oriented hybrid as well. "Maybe the world can change, and maybe someday we can do a motor race by electric vehicles. Maybe then we can enter the market agian," he said.

This report of the Evo's death would seem to stand in contrast to multiple reports that an Evo XI is in the works with a hybrid drivetrain. We're taking this latest Autocar missive with a few grains of salt, as we can see how Eusegi may have simply meant that an Evo that relies exclusively on internal combustion is dead – a hybrid Evo would seem to offer a nice technological bridge to Mitsubishi's more electrically minded future. Hat tip to Dennis!



[Source: Autocar]


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  • 127 Comments
      • 3 Years Ago
      And with killing off their only good car they have comitted sepkuku in the American market. I don't think they will be able to keep on here. Most mitsu's I see are old, and the new ones I do see are EVOs. except for the evo they don't make a single car that is compelling.
      • 3 Years Ago
      This is unfortunate. I will never forget my first ride in a Mitsu Evo 8. Sure the car had some problems, reliabilty primarily, but it was still one of the most entertaining rides I have ever had for less than $35k.
      • 3 Years Ago
      Interesting turn of events. Looks like Subaru is the only performance sports car maker in America now. Maybe Ford will release an AWD turbo focus to give Subaru at least a little competition. Maybe the new Subaru sports coupe will outperform the new Mustang. Maybe Subaru will discontinue it's WRX line as well in the near future. Maybe it's the Fratellis.
      • 3 Years Ago
      I say now that the Evo's dead we can now all send Go home Mitsu Emails without regret....

      At least give us an Outlander Evo first
      • 3 Years Ago
      Well that came out of nowhere.
      • 3 Years Ago
      This takes me back to square one: wanting nothing in Mitsubishi's lineup.

      I figured if anything they needed to expand the Evo name. If they had made the next Eclipse on the same platform as the Lancer instead of the same one as the Galant, there could have an Evo coupe, not to mention an Eclipse that didn't make me sick.
      • 3 Years Ago
      Mitsubishi is officially dead in the US lol. Evo was the only thing going for it.
      • 3 Years Ago
      Sad news if it's true, but it's honestly not all that surprising, I suppose. The Evo is really the only vehicle they sell in the U.S. that anyone cares about, and I don't think it's particularly profitable for them. Mitsu has pulled out of WRC, and is hurting for money since their deal with Chrysler ended. Time to refocus their image and branding. An unfortunate decision, but probably a financially sound one.
      • 3 Years Ago
      As a long time fan of rally and an avid Subaru supporter, even I can say I'm sad to see this day come. This would be like DC saying they are no longer using the Joker as a villain in the Batman comics. The rivalry these two companies had did nothing but force each other to improve, as well as make consumers try to wrap their brains around the concept of an economy car that performs well. By all estimates, the Evo was an amazing car - a true legacy - and I will be sad to see them slowly disappear from the roads. R.I.P., Evo...you were taken from us too soon.
      • 3 Years Ago
      *pours bottle of Castrol* RIP our AWD homie
      • 3 Years Ago
      anyone want to buy my evo x? $100,000 please. hurray for higher resale values! :)
      • 3 Years Ago
      Yeah, sure, Autoblog. You say you welcome it, but the moment a hybrid Evo would be produced, you guys would rip it apart, along with most everyone here.
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