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Fiat 500 by Gucci – Click above for high-res image gallery

A company like Fiat has proven itself eager to take on new challenges. Dominate Italian industry? Done. Undertake a partnership with the world's largest automaker, then extract billions after pulling out? Done. Take over one of the Detroit Three and complain about the terms of a government bailout? Done. Making the 500 even more fashionable and quintessentially Italian may have seemed undoable, but as with those challenges before, it has risen to the occasion.

The latest version of its designer hatchback has been tweaked by Gucci and features all of its hallmarks, from the red and green stripes to the logos on the seats and wheel hubs. The Fiat chairman's stylish kid brother, Lapo Elkann, saw the project through to completion, displaying it in a dedicated boutique section of the automaker's show stand. And while it may not be as exciting as Zagato's coupe version, for those who (like the model standing next to the car) prefer to match their car to their purse, it very well may be the best thing since artisanal sliced bread.



Live photos copyright ©2011 Noah Joseph / AOL


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    • 1 Second Ago
  • 9 Comments
      • 4 Years Ago
      Fashion + Cars = Passion
      • 4 Years Ago
      do want.

      oh yeah, the car too. but the brunette first.
      • 4 Years Ago
      AMC's Sportabout featured Gucci trim and interior 39 years ago. The more things change, the more they stay the same....
      http://artandcolour.blogspot.com/2010/12/amcs-designer-hornet-sportabout.html

      • 4 Years Ago
      this car is on a mission to have more limited edition models than the lambo gallardo
      • 4 Years Ago
      Sheriff Bart, your car is ready.
      • 4 Years Ago
      The author's tone towards Fiat in the first paragraph doesn't seem to be the nicest one. You should get your facts straight regarding the GM/Fiat story. Saying that Fiat "pulled out" and "extracted billions" is not how I'd put it. The contract between the two stated that GM agreed to buy further into Fiat at some point in time. The contract also stipulated that if GM didn't do that, it was to pay X billions to Fiat.
      GM was the one who pulled out by not buying what they agreed to and as such had to pay. No one forced them to sign that contract. Also, let's not forget that without Fiat, GM's current Diesels would be non-existant in Europe.

      Regarding what's happening with Chrysler, well, look at how Daimler/Chrysler worked out and how the Fiat/Chrysler partnership is going.
        • 4 Years Ago
        Yes, that paragraph is more than a little bit biased.
      • 4 Years Ago
      Italian shoes, Italian foods, Italian fashions, Italian operas, Italian sports cars, Italian architecture, few things under the sun can rival the appeal of all things Italian. ( I dare not mention Italian women). Chrysler has goose bumps running up its automotive spine thinking of all the things "Italian" that will come with the Fiat marriage which can enhance their brands. VIVA ITALIANO!!!
        • 4 Years Ago
        Actually, Denis, these types of designer/automaker collaborations aren't uncommon over in Europe. Remember that huge Karl Lagerfeld Volkswagen campaign?

        There very easily could have been a "Hugo Boss" edition Smart car, or something along those lines.

        Thankfully, there wasn't.