The i-MiEV launch ceremony was held in the country's capital city of San Jose, with local Mitsubishi distributor Veinsa, electric company executives, and Costa Rica's President, Laura Chinchilla, on hand. The Costa Rican government hopes to deploy more electric vehicles soon in an effort to reduce emissions and become a "carbon offset country" that emits zero CO2 by 2021.
After launching in Japan years ago, the i-MiEV hit dealerships in Hong Kong and Australia. Shortly thereafter, sales of the electric hatch spread to Europe and, by this fall, the electric i will land in showrooms in the U.S.
Tokyo, February 28, 2011 - Mitsubishi Motors Corporation (MMC) announced the commencement of new generation electric vehicle i-MiEV sales in Republic of Costa Rica, mainly to fleet customers such as government affiliates and electric companies. This marks the first country to start sales of i-MiEV in Latin America. The launching ceremony was held in the capital city of San Jose on February 25th, amongst the attendee of about 300 people such as local MMC distributor VEINSA Co., local electricity company executives, and the President of Republic of Costa Rica.
Costa Rican government has been assertive in taking environmental initiatives, and aims to be a "Carbon offset country" that emits zero CO2, by 2021. They have high hopes in using EVs as transportation tools to reduce CO2 emission, and will offer exemption of custom duty as part of the preferential treatment for EV purchasers.
Mitsubishi i-MiEV started its sales mainly to fleet customers in July of 2009, followed by the full launch in April 2010 to individual customers. In addition to high environmental performance and handling inherent to a car with a compact body, the i-MiEV has been praised for its motive power, stability, quietness and its comfortable ride.
After its launch in Japan, i-MiEV sequentially moved forward with its sales to Hong Kong, Australia, and most recently Europe – and also will began to sell its expanded model in the United States this fall.