• Feb 23, 2011
Fiat 500 by Gucci – Click above for high-res image gallery

Chic, stylish and Italian, a car like the Fiat 500 is a natural fit for the Gucci set. But in case that wasn't obvious enough, the two Italian firms have teamed up on a special line. Spearheaded by Lapo Elkann – the rakish playboy brother of Fiat chairman John Elkann and grandson of his late predecessor Gianni Agnelli – the Fiat 500 by Gucci is a joint effort between Gucci's creative director Frida Giannini and Fiat's Centro Stile in this, Italy's 150th year of ndependence.

The car itself follows in the footsteps of the Diesel edition – not to mention the myriad of similar initiatives involving the Citroën DS3 and the Mini – and is available in either black or white. Gucci's signature red and green stripe runs down the flank, with the Double-G logo on the wheel hubs and in the pattern on the leather seats.

Naturally, Gucci has also introduced a range of clothing and accessories to mark the occasion. The car and collection were launched by Milan Fashion Week and will be displayed at a dedicated stand at the Geneva Motor Show next week. Trend-setters needn't wait to check out the details in the press release after the jump and the high-resolution images in the gallery below.



[Source: Fiat]
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Fiat and Gucci announce the "500 by Gucci": a new italian design icon is born

In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. This unique collaboration between two of Italy's most respected brands represents the perfect - combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be on presented at the Geneva International Auto Show from March 3rd to13th, in a dedicated Gucci pop-up store within the Fiat stand.

Frida Giannini said, "In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci's 90th anniversary year".

The black and white colours of the 500 by Gucci, in unique eye-catching glossy pearl glass paint, set the stage for a neo-classic black and white film. These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.

The exterior is further personalized by rims for 195/45 R16 wheels, including the unmistakable retro design of the rays, harmonizing with the surrounding exterior colors and representing a novelty for this category of car. The hubcaps feature the interlocking GG in the same color of the body of the car and the cursive Gucci signature appears on the hatchback as well on the doorpost. The version equipped with 1.4 of 100 horsepower comes with rear break callipers in Gucci green. The car's silhouette is outlined by Gucci's signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior. The stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts. The interior space of the 500 by Gucci is stylish yet functional down to every last detail: chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the "radioboard," the two-toned seats in Frau leather with the Guccissima print.

The communications activity behind the worldwide launch of the 500 by Gucci is being developed with the support of Lapo Elkann and his agency, Independent Ideas, and will include a fully integrated above and below-the-line campaign. Commenting on the collaboration, Lapo Elkann said: «I am honored that I was able to connect Fiat and Gucci, especially in such an important anniversary year for Italy. Being Italian, it makes me proud to have contributed to this 500 by Gucci, which brings together the spirit of two brands that so perfectly symbolize our country's savoir faire in the world. It has indeed been very gratifying to work again on the car I love most with Fiat's Centro Stile and with Frida Giannini».

The 500 by Gucci will initially be available from April 1st to June 30th exclusively by pre-order online at www.500bygucci.com, with a list price in Italy that starts from 17,000 euro all inclusive. The car will also be displayed in exclusive locations in metropolitan cities such as Paris, London and Tokyo, followed by the European commercial launch in July. It will then become available in the rest of the world at the end of the year.

Completing the customization is the exclusive 500 by Gucci collection, including travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch, which will be available in select Gucci stores and online at www.gucci.com from April 2011.

Turin 23 February 2011


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  • 13 Comments
      • 3 Years Ago
      Neat! Who says you can't spend $60,000 on a Fiat 500? ;D

      • 3 Years Ago
      My Dad worked for AMC in the 70's. Part of his compensation package was a company vehicle. We'd have a new model about every 4 months. I remember well the 72-73 Hornet Sportabout with the Gucci package. It actually was a pretty neat package. I think my favorite though was the Matador Oleg Cassini we had in black with a copper vinyl roof and black satin seats and copper carpets. It was pimptastic! I suppose since Chrysler inherited the AMC DNA this FIAT is a fitting homage to the past. Now if they could only release a Jeep Compass with a Levis interior my 70s flashback will be compete....LOL
      • 3 Years Ago
      Bunga Bunga Party = Celebrating Italian style!
      • 3 Years Ago
      This is just the tip of the iceberg. With the Fiat-Chrysler connection, how many exciting Italian creations will be incorporated into these cars? Most upwardly mobile people recognize Italian style and quality as the most desirous of commodities. From shoes, to clothing, to automobiles, to food, music and architectural design, few can compete with Italy.
      Italians have a quiet history of significant engineering and mechanical design achievements dating hundreds of years. Fiat is a company eager to prove to the world Italian leadership and Chrysler will benefit from this driving conviction.
      Chrysler for its part has a long history of engineering achievements to complement the assets of Fiat. Chrysler as the smallest of the "big three" has always been able to capture something significant that puts it ahead of its competition. Add to that the influence of Italy and what you get may turn the automotive world upside down.
      As a Chrysler fanatic, the hairs on my neck are standing up with just the thought of the possibilities.
      • 3 Years Ago
      BRAVO!
      not a huge fan of Gucci, but anything to elevate the brand & the 500!
      this should help sell allot of cars to women, I want an all black Abarty Esse Esse
      • 3 Years Ago
      Pfft. One could just drive over to Canal st in Manhattan and get fake Gucci stripes put on their Fiat for a quarter of the price. ;)
      • 3 Years Ago
      Dear Sir, I would like to file a strong compliant against FIAT India. I drive a FIAT Linea and you will shoked to hear that while i was driving my car along with my family, the clutch cylinder just broke away and we all did not knew what to do. The car just started fumbling and we did not had any idea what came falling on me. We could have met with an accident and could have even lost our lives. However, when i escalated the matter to Rajeev Kapoor, CEO FIAT India, he seemed to be least bothered about the same wrt taking accountability of the incident. i stongtly urge to the people of this country not to take any FIAT cars in India as becase of their quaklity faliure, they can pose to be a danger to your lives. Also, i would request a strong action against FIAT India for creating such a displeasure environment for me along with my family. I look forward for your support and cooperation. Regards, AKash Khosla #9711596722
      • 3 Years Ago
      Good gosh, we're going back to American Motors circa 1970. I hope Fiat does it as tastefully as AMC did. I want to see a Fiat Barcelona, too. Those were some fab-u-lous interiors.
      • 3 Years Ago
      Dear Sir, I would like to file a strong compliant against FIAT India. I drive a FIAT Linea and you will shoked to hear that while i was driving my car along with my family, the clutch cylinder just broke away and we all did not knew what to do. The car just started fumbling and we did not had any idea what came falling on me. We could have met with an accident and could have even lost our lives. However, when i escalated the matter to Rajeev Kapoor, CEO FIAT India, he seemed to be least bothered about the same wrt taking accountability of the incident. i stongtly urge to the people of this country not to take any FIAT cars in India as becase of their quaklity faliure, they can pose to be a danger to your lives. Also, i would request a strong action against FIAT India for creating such a displeasure environment for me along with my family. I look forward for your support and cooperation. Regards, AKash Khosla akash.khosla@gmail.com
      • 3 Years Ago
      Considering the ways people in America have combined Gucci and automobiles, this is actually quite tasteful. As long as they didn't put Gucci leather on the seats.
      • 3 Years Ago
      Overall Id say its decently tasteful. Ive seen much better and Ive seen much worse. It gets a 5 out of 10 for me
      • 3 Years Ago
      I'm not usually the type to flaunt brands at all but I have to say that those seats and seat belts look great
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