• Feb 22, 2011
Planters Nutmobile – Click above for high-res image gallery

Mr. Peanut can't be relegated to just any automobile. After all, as the face of Nabisco's Planters division and as one of the most beloved (though just a wee bit creepy, if we're being honest) mascots in American history, Sir Nut needs a ride suitable of his stature. And, since he's apparently over 12 feet tall and carries a six-foot-long cane, we're talking some significant stature.

Fittingly then, Planters has seen fit to replace Mr. Peanut's old set of wheels with a brand-new Nutmobile. And this is no ordinary Nutmobile... if such a thing actually existed. Based on a 2011 Isuzu NPR truck with a diesel engine running a five-percent mixture of biodiesel (oddly not actually nut-based), this latest Nutmobile will be making appearances all around the country to "promote the peanut lifestyle" and draw support for The Corps Network.

According to The New York Times, this latest Nutmobile is quite the green machine. In addition to the biodiesel blend, it features "a wind turbine, solar panels, LED interior lighting, recycled parts and wood floors reclaimed from a 19th century Pennsylvania barn." Guess it's not very nutty after all, is it? Top tip, Jeff!

[Sources: Wired, The New York Times]


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    • 1 Second Ago
  • 25 Comments
      • 3 Years Ago
      They need to park this side ways behind the wiener mobile.
      • 3 Years Ago
      "Steel taken from a Ford vehicles"

      I guess Ford used to make a vehicle called "vehicles".

      Anyone, anyone?

      heh
      • 3 Years Ago
      If it ever gets t-boned by the weinermobile, it could result in the greatest photograph of all time.
      • 3 Years Ago
      The wiener-mobile will always be top dog.
      • 3 Years Ago
      They totally missed the boat. Rudolf Diesel ran his first diesel engine on 100% peanut oil. Planters only using a 5% blend is rediculous. I understand that modern diesel engines have been running on ultra low sulfur diesel fuel and cannot cope with a high blend of biodiesel (around 20% max) or at least that's what some manufacturers claim. The marketing suits really dropped the ball by not strapping that recycled mess of parts on an older Isuzu model that can run on 80-100% Planters peanut oil.
      • 3 Years Ago
      The wind-turbine.. It's as if I set up a gas powered engine to power a fan, which then blows onto another fan connected to a electric generator to charge a battery. Horribly inefficient...
      • 3 Years Ago
      Great, more nuts on the road.
        • 3 Years Ago
        you do know the nutmobile is not a mass produced product right? If you can even find an isuzu dealer its not like you can walk in and order a top of the line nutmobile. Knowing that im sure the focus was more on the nut then the green aspect. No one looks at the nutmobile and says, Hey I really hope that it is powered by a biomass fuel source.... But they will be pleasantly surprised when Ms Peanut hops out, hands them a bag of nutty goodness and proceeds to tell them.
        • 3 Years Ago
        Gruv,

        It's a peanut - not exactly the most aerodynamic shape in nature. How else would you have done it?
        • 3 Years Ago
        This is stupid. If they wanted it to be green they would have made the thing aerodynamic to save fuel. This is just extremely wasteful; materials don't matter much, it's how efficient it is, and it looks like in their goal of making it have as much 'feature creep' as possible, they also managed to make one of the most awful aerodynamic vehicles I've ever seen.

        I hate marketing people. They are the bane of human intelligence.
        • 3 Years Ago
        Actually it isn't a bad shape to start with, much better than a box. First off, the texture of the peanut could have been created in vinyl or paint. Secondly, I would have covered the rear wheels with filler panels, and considering how tucked the front ones are, probably those as well. The gigantic stupid peanut shaped rear view mirrors could have been replaced with small fisheye cameras, with two screens inside. Removing the side mirrors on my 91 civic netted me a 2-3mpg increase @ 75mph, I can only imagine what those huge overly styled things do. Lastly, the front windshield should be flush with the body; having a huge step effectively traps a bunch of air.

        This is green washing at it's worst. A bunch of green crap thrown on it, but it's LESS efficient than a standard truck. Again, thank you marketing morons.
        • 3 Years Ago
        To go alongside the wiener mobiles?
      • 3 Years Ago
      I posed my vintage 1950s Mr Peanuts pen next to a chopped scale model of a '71 Riviera Formal Roof...
      http://1.bp.blogspot.com/_szY6czURhx0/TGN-JvR1ueI/AAAAAAAAB28/EoCpq6E397M/s1600/RivieraScaleModel_final.jpg
      • 3 Years Ago
      PR nonsense.
      You cannot get more and store energy from a windmill than the energy used to propel it. It is a net loss - every time.
        • 3 Years Ago
        You dare mock Mr. Peanut's perpetual motion machine?
      • 3 Years Ago
      is that wind turbine supposed to be more efficient than an alternator?
        • 3 Years Ago
        Hey man, this is marketing. You aren't supposed to think about it too much.
      • 3 Years Ago
      His last ride was a lot cooler looking. This just looks like they were lazy in the marketing department.
      • 3 Years Ago
      5% biodiesel doesn't sound like that much...
        • 3 Years Ago
        Green-washing at it's worst. Useless features tacked on as marketing buzzwords.
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