• Feb 21, 2011
2011 Nissan Leaf – Click above for high-res image gallery

How's this for a ranking? In Fast Company's 2011 Most Innovative Companies list, Nissan came in fourth, right after (in order) Apple, Twitter and Facebook. The Japanese automaker beat out Groupon and Google and 44 others for excellent work done in the recent past. Regular readers can probably already guess the reason, but Fast Company specifically gave Nissan the nod for "creating the Leaf, the first mass-market, all-electric car." Who knew the gasless wonder is a more innovative idea than internet coupons?

Nissan CEO Carlos Ghosn spoke with Fast Company and he said a few interesting things. For example, he said Nissan's target market for the Leaf is "women and young people." He also took a swipe at Tesla (why?):
The first electric cars were awful. They were selling for $100,000. Who's going to buy that? Then you have the Volt, which is, what, $40,000? This is $25,000 [after government incentives], but even that I consider expensive. I don't want to make a niche product.
The auto industry may love the Chevy Volt, but no automaker aside from Nissan made Fast Company's 2011 list. The only other automotive-related company on the list is Enerkem, which can turn trash into ethanol.

[Source: Fast Company]


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    • 1 Second Ago
  • 10 Comments
      • 3 Years Ago
      Is it me or does the back tire look smaller than the front?

      Eh, those tires look too small. That car is so homely, yikes. That has to be the ugliest back end of a car I've seen in years.

      Carlos G. can thank generous tax credits because they would not be selling many at that MSRP. But even with the tax credit, including the EVSE, tax, destination charge and TTL it's still 32K.

      32K before finances charges...for a Versa powered by batteries. LOL.
        • 3 Years Ago
        The tires are the same size. It is an optical illusion caused by the body lines of the car.

        Granted, not the sexiest car on the road. But it does look better than the Aztec...
      • 3 Years Ago
      I found this Ghosn quote in the link interesting:
      'This is not going to take the market by storm for one reason: There's not enough capacity. Our estimate is that electric cars will have 10% of the global market in 10 years. Some people say 5% or 1%, another study says 7%, but we'll start with 10%.'

      IOW he thinks that there will be an appetite for all the electric cars they can produce.
      Only one thing makes that make sense to me. He foresees shortages of oil and high prices.
        • 3 Years Ago
        Or continued government incentives.
      • 3 Years Ago
      looks french - only the mother could love that side view
      • 3 Years Ago
      "The auto industry may love the Chevy Volt..."

      Only the US auto industry is in love with the Volt, particularly that which is based in Detroit... notice how much recognition it gets overseas.
      • 3 Years Ago
      The Citroen SM was one of few exceptions; but only to some people.

      SPENCE, you are a PRICK to anyone that disagrees with your worldly views.

      I've got you pegged. You're a frustrated little wienie civil servant, playing on the computer all-day-long on the taxpayers dime, with a long time to wait for your deficit funded CA pension.
      • 3 Years Ago
      Hey Ghosn, if the Volt is $40K, then yours is $33K.

      Get over yourself.
        bajohn3
        • 3 Years Ago
        Unless your local GM dealer is jacking the price, then it's $60K or more.