• Feb 21, 2011
BMW 'i' sub-brand – Click above for high-res image gallery

We've known for some time that BMW has been hard at work developing a range of high-tech green vehicles, from the oft-mentioned MegaCity runabout to a production version of its Vision EfficientDynamics eco supercar. But up until now, we didn't know how the Bavarians intended to name these very different new models.

BMW i sub-brandWe do now. BMW has just announced that its new sub-brand will be called "i." The i family will house the German automaker's "sustainable vehicles and mobility solutions" when it arrives in 2013. The first two models will be the as-yet unreleased i3 and i8, otherwise known as the MegaCity and VED production cars (both are teased in the rendering above). While BMW isn't saying where the i3 will be built, it has confirmed that the smaller-volume i8 supercar will be assembled in Leipzig.

In addition, the automaker has founded BMW i Ventures, a holding company based in New York City with $100 million in backing. The company's goal is to propogate 'vehicle-independent services' – things like smart phone apps. BMW i Ventures has already started staking other businesses, including My City Way, a company whose self-titled app provides details on public transportation, parking and entertainment in more than 40 cities in the U.S.

We can't help but note that in the accompanying press release (available after the jump), there is almost no discussion of preserving BMW's reputation of being 'fun-to-drive' and a leader in dynamics. ("Sustainable vehicles and mobility solutions" certainly isn't terminology to set the enthusiast's heart alight.) That said, if the production i8 can preserve the promise of the Vision EfficientDynamics showcar, driving entertainment will almost certainly be a part of the program for that car, and hopefully the i3 will be a lightweight and nimble little thing when it hits the market.



[Source: BMW]
Show full PR text
NEW BMW SUB-BRAND: BMW i

* BMW i stands for sustainable vehicles and mobility solutions
* Two models available from launch: BMW i3 and BMW i8
* Mobility services complement core business
* BMW i Ventures holding company founded

Munich.The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. "BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium car company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility.

It's a new day in our industry; a new era for individual mobility. This is BMW i – Born Electric." said Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing, in Munich on Monday.

In a first move, two models will be launched under the new sub-brand from 2013 – the BMW i3 and BMW i8. The BMW Group will also significantly expand its range of mobility services over the years ahead. To achieve this, a Venture Capital company was founded in New York City, BMW i Ventures, with an investment totalling up to 100 million US dollars.

"BMW i offers visionary cars and services, inspiring design, and an entirely new concept of premium mobility – all with a focus on sustainability", explained Robertson. The BMW i brand comprises vehicles and services developed since 2007 as part of project i, a BMW Group think tank exploring sustainable mobility solutions. It is the BMW Group's response to changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids. There is a widespread desire in megacities for solutions which intelligently combine the benefits of various mobility concepts in a single package.

Revolutionary vehicle concepts

"With BMW i, we are building on the success and strength of our core brand," emphasised Robertson. The BMW i3– previously known as the Megacity Vehicle – will be the BMW Group's first series-produced car for urban areas to be driven by electric power alone. The BMW i8, meanwhile, is based on the BMW Vision EfficientDynamics concept study. Its plug-in hybrid drive blends the sporting ability of a high-performance machine with the fuel consumption and emissions of a small car.

Both models are based on a revolutionary construction concept known as LifeDrive architecture. An aluminium chassis houses the powertrain, and the passenger cell consists of high-strength but extremely lightweight carbon fibre-reinforced plastic (CFRP). "Both cars have been designed specifically for their respective alternative drive systems. We used the innovative architecture and CFRP to cancel out practically all of the extra weight added by the batteries. For our customers this means superior driving dynamics combined with significantly increased range using electric power," explains Klaus Draeger, BMW Board member responsible for development.

BMW i8 to be built in Leipzig

Like the BMW i3, the BMW i8 will also be manufactured at BMW's Leipzig plant. Around 400 million euros will be invested in new plant facilities and some 800 jobs will be created up to 2013. Development and production synergies will be achieved through both vehicles using the same component sets for the electric motors, power electronics, and high-voltage lithium-ion batteries.

A range of vehicle-independent services

An additional range of mobility services – which can also be used independently of the cars – will be an integral component of BMW i. This will allow the creation of a new, profitable area of business over the long term and attract new customers to the company's brands.

"Mobility requirements are changing in rapidly expanding megacities," adds Ian Robertson. "Our commitment to car-enabled mobility services, like BMW ConnectedDrive, will be significantly expanded under BMW i. We'll also grow our car-related premium mobility services. What's truly groundbreaking is that we'll begin offering car-independent premium mobility services. BMW i aims to provide customised mobility solutions across a seamless network of premium products and premium services." The focus is on solutions which will improve usage of existing parking spaces, as well as intelligent navigation systems with local information, intermodal route planning, and premium car-sharing.

In addition to services developed in-house, the BMW Group is pursuing collaborations with partner companies and exploring strategic capital investments in providers of mobility services. To this end, the venture capital company BMW i Ventures has the goal to expand the range of products and services offered by BMW i in the long term by taking stakes in highly innovative service providers.

New York-based My City Way is the first company in which BMW i Ventures has taken a stake. Of the partnership, Ian Robertson said, "I am thrilled to announce that we have just signed our first strategic partnership with My City Way. As a mobile app, My City Way provides users with information on public transportation, parking availability, and local entertainment for over 40 cities in the US. Another 40 cities will be part of the global rollout, including Munich, of course."


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    • 1 Second Ago
  • 31 Comments
      • 3 Years Ago
      I couldn't really care less what they call it. Just deliver on the goods please. Make it extremely light weight, highly energy efficient (6+mi per kWh), look cool and keep it around 40 grand. Do that and they can call it whatever they want, I'll buy one.
      • 3 Years Ago
      Corny name.
      • 3 Years Ago
      Get ur BMW with an i3 Intel processor oh ... and a iPad as a gift
        • 3 Years Ago
        don't forget the similar-in-terms-of-being-electric i-Meiv powertrain
      • 3 Years Ago
      Will their i3 and i8 have unlocked multipliers too?

      • 3 Years Ago
      I can round out the product lineup- i rrelevant, i nsipid, i ncredulous, i nfantile. How about no i magination.

      People paid money for this?
      • 3 Years Ago
      hyundai already taken name i series in europe!!!!
      • 3 Years Ago
      In mathematic nomenclature, 'i' is an imaginary number.
      • 3 Years Ago
      Whatever helps the CAFE numbers, I guess.
      • 3 Years Ago
      Why didn't they just use E for electric/efficient? Good luck BMW dealers explaining to average customers that "i" at the beginning means electric and "i" at the end means direct injected. Although they could just drop that latter "i" now seeing as it apples to all BMWs that aren't diesel or electric....
        • 3 Years Ago
        "I'm surprised they didn't use the E as that designation (eta) was used in the '80s for their efficient models"

        It was used to designate the ETA engine, a high-efficiency 2.7 litre unit used in the e28. It was branded 525e in the European countries it was offered in, and 528e in the States. The engine wasn't used in any other models.
        • 3 Years Ago
        I'm surprised they didn't use the E as that designation (eta) was used in the '80s for their efficient models; BMWs nomenclature has been very inconstant recently, actually make that nearly all German makes.
        • 3 Years Ago
        yeah ... still excited about the i3 though.
      • 3 Years Ago
      If you get the Apple upgrade do they call it the i8it?
      • 3 Years Ago
      Why not just call it the "i eco blue drive green tec air" Machine Corp, LLC?
      • 3 Years Ago
      Now we know why BMW loves Apple so much.
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