• Feb 19, 2011
2011 Chevrolet Cruze - Click above for high-res image gallery

Both Chevrolet and Ford have something to brag about at the 2011 Canadian International Auto Show. The Automobile Journalists Association of Canada named the 2011 Chevrolet Cruze the Canadian Car of the Year; the 2011 Ford Edge took Canadian Utility Vehicle of the Year honors. According to General Motors, AJAC members cited the compact sedan's efficiency, refinement, and price as the key factors, and that added bonuses like 10 standard air bags helped seal the award for the Cruze.

The 2011 Ford Edge crossover, won over journos with its extensive redesign and came out ahead following both road and track tests. Additionally, the Edge's onboard technology features helped drive home the win. Hit the jump for both press releases.




Photos copyright ©2011 Steven J. Ewing / Chris Shunk / AOL

[Sources: General Motors, Ford]
Show full PR text
Chevrolet Cruze Named "2011 Canadian Car of the Year" by the Automobile Journalists Association of Canada

TORONTO, ONTARIO--(Marketwire - Feb. 17, 2011) - Chevrolet was honoured today at the Canadian International Auto Show when the Automobile Journalists Association of Canada (AJAC) named the Chevrolet Cruze as the "2011 Canadian Car of the Year". The award followed rigorous head-to-head evaluations performed by over 70 of Canada's leading automotive journalists on 144 new vehicles entered in this year's competition.

"We are very proud to receive AJAC's 2011 Canadian Car of the Year honours for the all-new Chevrolet Cruze, which reflects a major refocusing of investment on smaller vehicles and fuel efficient technologies," said Kevin Williams, GM of Canada's president and managing director. "The Cruze represents our line in the sand: We're playing to win - and delivering the goods - in the small car business."

The Cruze affirms Chevrolet's commitment to building refined, fuel-efficient vehicles using new, small-displacement, four-cylinder engines, with the 1.4L turbo engine and six-speed manual transmission combination on the Cruze ECO model* and the 1.8L engine with six-speed manual transmission on the Cruze LS** both delivering best in class highway fuel economy.

Featuring a segment-leading 10 standard airbags, surprising amenities and leading edge connectivity, including Chevrolet's My Link application by OnStar, the Cruze aims to change the way Canadians look at compact cars.

Since its launch, the Cruze has been winning the hearts of customers around the globe, with over half a million already sold. In its first 3 months on the Canadian market, Cruze is off to a flying start, increasing GM's compact sales volume by over 32% versus the prior year period.

The Cruze logged more than 6 million kilometres in quality and durability testing worldwide, making it one of the most real world-tested GM products prior to launch. Cruze also has achieved five-star safety ratings in every market where it is being sold.

For more information on the Chevrolet Cruze, please visit: www.chevrolet.ca


2011 Ford Edge is voted 'Canadian Utility Vehicle of the Year' by AJAC

Dramatic freshening of the 2011 Ford Edge includes extensive exterior redesign, improved materials and craftsmanship on the interior, class-exclusive technology and new powertrains

With available MyFord Touch™ driver connect technology, the 2011 Ford Edge crossover wraps an engaging package with superior craftsmanship, capability and performance

TORONTO, Ontario, February 17, 2011 – The 2011 Ford Edge was named 'Canadian Utility of the Year' by the Automobile Journalists Association of Canada (AJAC) at the Canadian International Auto Show.

"We are pleased to receive the 2011 Canadian Utility of the Year award from AJAC," said David Mondragon, president and CEO, Ford of Canada. "The Canadian-built 2011 Ford Edge features industry-leading technologies that create a whole new in-vehicle experience."

The Ford Edge was put through its paces, undergoing strenuous road and track testing by teams of skilled drivers who performed uninterrupted comparisons of each vehicle under the same conditions.

Through the evaluations of a panel of judges from AJAC's TestFest, the 2011 Ford Edge came out as the winner.

The Ford Edge blends technology, design and class-leading powertrains in a revamped package. An industry-first MyFord Touch driver connect technology powered by SYNC® provides a smarter and simpler way to connect drivers with in-car technologies and their digital lives.


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    • 1 Second Ago
  • 46 Comments
      • 3 Years Ago
      I would like to state, on the record, how obnoxious the airbag arms race is. It used to be that they would combine airbags (head+torso, or one continuous curtain airbag front to back). But now that everything needs to have 17 airbags for marketing purposes, they fill the car with a zillion tiny little inflatable pillows, with no change in effectiveness. Just more individual components to go wrong.
        • 3 Years Ago
        Yes, because we all have so many problems with airbags...

        Believe it or not, safety is a big deal in cars today. Some people do care about safety when buying a car. I know, it sounds weird, but it's true.
      • 3 Years Ago
      When will the Volt start sales in Canada?
      • 3 Years Ago
      I now have a problem with the temp gauge not working,The info center come on and tells me that the ac has been turn off due to engine over heating. I took it to the dealer and they think it the thermstate, but not sure , are there ayone out there had this problem? Please email me and let me know what fix your problem.
      Thanks,
      Max
      • 3 Years Ago
      Good choices.
        • 3 Years Ago
        EXCELLENT CHOICES indeed. Even better is the fact that the Cruze has been performing beyond the EPA tests in ECO form in every test I've seen.

        So far..
        42.8 from Autoblog
        43.8 mpg from C&D
        44.1 from Green Car Reports

        I'd say Chevy has one helluva car here.. that is seemingly exceeding what the EPA has said. All this while making the car stay in tune with the quiet, quality and non-tin can idea that eludes the smaller Elantra. Good Job Chevy.

        How does a 2821 lb Hyundai that's supposed to pull in 29/40MPG (combined 33) pull in a combined C/D observed: 26 mpg???

        While the 3206 lb Chevy that's rated at 24/36 (combined 28) pulls in a combined C/D observed: 25 mpg???


        And of course it was just made known yesterday that a Diesel is coming for the Chevy Cruze for MY 2013


        QUOTE:

        "GMI’s sources at the Lordstown, Ohio assembly plant that produces the Cruze state that management informed them this week that they will start building a Cruze diesel model for the 2013 model year. Management stated that production of the new engine option would begin sometime next year.

        Sources familiar with GM engineering were able to confirm to GMI that the diesel option is currently slated for the 2013 Cruze. The engineering sources also confirmed that the engine is a 2.0-liter with the RPO code of ‘LUZ.’ Power output or fuel economy figures are unclear at this time, however test mules of the Cruze diesel are operating now in metro Detroit." GMINSIDENEWS
      • 3 Years Ago
      The Ford is a heavily breathed on '04 Mazda 6. That's new?
        • 3 Years Ago
        Read the article. It's about the Edge, not the Focus
        • 3 Years Ago
        Post Fail.

        The new Focus has nothing to do with the Mazda 3. Ford sold most of its shares of mazda and they arent teamed up anymore. The focus has more power then the Cruz, better handling, and brakes. Better interior and exterior as well has more desirable options.
      • 3 Years Ago
      Canada finally got something right (besides hockey!!)
        • 3 Years Ago
        You forgot about health care.
      • 3 Years Ago
      I'm always surprised when I see a Cruze in person. In photos, it's nice looking, but looks fairly generic GM, not a huge stretch from the Cobalt et al. But in person, they're quite upscale looking, and have a presence on the street that no compact from GM has had in decades. Good choices as Avinash wrote.
        • 3 Years Ago
        @ Invisible:

        "So what car is considered "domestic" in Canada? I'm not aware of any Canadian car companies."

        IIRC, the government of Canada (or the province of Ontario specifically) has an ownership stake in GM and Chrysler...
      • 3 Years Ago
      WHY would they pick the Cruze of all things? I'm surprised at Canada. Not a Hyundai? Not a Honda? Not a VW? Not a Subaru?

      I'm Canadian and I know what Canadians like, and it's not GM! Such an odd choice, unless it was the "Next-Gen Corolla Award", or something. Ugh. No thanks!
        • 3 Years Ago
        NoName proves once and for all just how clueless darex really is!
        • 3 Years Ago
        Darex: You have simply lost your mind, if you confuse a mass market sub-compact with a niche market micro car, aimed at the BMW, Acura, Lexus demographic looking for a micro car.
        • 3 Years Ago
        @gtv4rudy,
        Yes, the Cruze is an import to Canada.

        BTW, what would be considered a "Domestic" car in Canada?
        • 3 Years Ago
        I thought the same thing. What does the Cruze have to offer to justify the award?...and what's with the 70's style wheels?
        • 3 Years Ago
        Canadians should like GM!
        Every GM vehicle I ever owned was built in Canada.
        GM must have a lot of manufacturing capacity in Canada?

        I like my Chrysler vehicles too they (minvans) also built in Canada.
        • 3 Years Ago
        Darex: It's been said before, a good number of people that buy Camry, Accord, Altima, Malibu etc. really don't want or need a car that large. They buy those cars over smaller cars because of content. GM smartly brought that level of content down to a Civic/Corolla sized car. The others will have no choice but to follow suit, but GM got there first.
        • 3 Years Ago
        Please don't generalize all of us Canadians with your personal preferences. Some of us love American cars, others like the imports, we all have different priorities.

        Also about choosing the Cruze, in the press release they essentially say that GM took a big step in the right direction. Chevy worked on fuel efficiency, safety and value with the new Cruze and this is why they chose it as car of the year. Not to mention this is the work of over 70 journalists with 144 cars entered.
        • 3 Years Ago
        Seen my first Cruze in traffic today, and believe it or not, it stuck out like a sore thumb, but that being a good thing. Defiantly looks better in person.
        • 3 Years Ago
        @Doug

        I agree with you, but the fact is the Cruze is more competitive than the last-gen Elantra. The Cruze was chosen because of it's competitiveness in it's segment, and the old Elantra while being a decent car, was out-dated.

        If the new Elantra had been out at the time of this decision, there's no doubt it would have been picked over the Cruze.
        • 3 Years Ago
        @Dr. Greenthumb:

        GM got where first? MINI and others were the ones to add premium content to small cars first, and in my opinion, the Cruze is NOT a small car.

        • 3 Years Ago
        It's a weird choice, the Cruze is very much an mediocre car.
        • 3 Years Ago
        Are you really that biased against GM?
        • 3 Years Ago
        I like the Cruze but I'm in love with the new Focus. Isn't the Cruze really an import with a Chevy badge, though?
        • 3 Years Ago
        @ Darex: "Torontonians are heavily biased towards Japanese cars and European cars."

        I guess the presumption here is that Torontoans speak for all Canadians? And last I checked, GM still sells over one out of every 6 cars in Canada. (17.2% per this:http://www.goodcarbadcar.net/2011/02/new-vehicle-market-share-by-brand-in.html)

        Oh, and despite that, the Cruze is selling well in Canada - 1471 for Jan '11, which ties for 5th... and even lumped together with leftover Cobalt sales, they run third overall, behind only the Elantra and Corolla.

        So to say that GM (and Ford) are irrelevant isn't true.





        • 3 Years Ago
        Lets look at this statistically:

        2010 Canadian Auto Sales

        JDM:

        Acura: 17340
        Honda: 123730
        Infiniti: 8233
        Lexus: 14249
        Mazda: 78662
        Mitsubishi: 19504
        Nissan: 74780
        Subaru: 27805
        Suzuki: 8491
        Toyota: 157723

        Total: 530,517

        Domestic

        Chrysler: 204074
        Ford: 267871
        General: 246668

        Total: 718,613

        Ford, GM and Chyrsler sold 188,096 more vehicles in 2010 than Acura, Honda, Infiniti, Lexus, Mazda, Mitsubishi, Nissan, Subaru, Suzuki and Toyota combined.

        Euro:

        Audi: 14333
        BMW: 27202
        Jaguar: 755
        Land Rover: 2547
        Mercedes-Benz: 2963
        MINI: 4501
        Porsche: 2036
        Saab: 2
        smart: 2019
        Volkswagen: 45388
        Volvo: 6550

        Total: 108,296

        Even when you combine imports from Europe with Japan, it only adds up to 638,813 Vehicles. How about others?

        Hyundai: 118507
        Kia: 53882

        Total: 172,389

        That's 811,202 Vehicles, not counting domestic. It took 23 brands to outsell the big three in Canada by just 92,589.

        Feel free to correct my math, I'm pretty tired.
        • 3 Years Ago
        Torontonians are heavily biased towards Japanese cars and European cars.
        • 3 Years Ago
        You obviously don't live in Ontario (southwest especially), there are GMs and other big 3 cars everywhere.
        • 3 Years Ago
        @ gtv4rudy:

        "Isn't the Cruze really an import with a Chevy badge, though?"

        Yes, it's imported from Ohio. It's structure IS a "world-car" one though, having already been sold in Europe and Asia for a year or two.
        • 3 Years Ago
        This isn't a "best car" award. It's a journalist comparison between submitted models and their opinion.
        I think average Canadians have already submitted their own ballot by putting the Civic and Mazda3 at the top of the sales chart for 2010 and the Elantra and Corolla on top for January 2011.
      • 3 Years Ago
      I find it most amusing to find the H/K/T idolaters all out with their pants in wads. Damn, damn and gument motors.
      Cars are transport. Four wheels, generally, some good, some bad and some in between. Been a Chevy fan since the 50's, Junior Johnson and all that.
      But it comes back to 7:30 in the morning, in goes the key, and it starts. Off we go to earn the right to become a blogged ass. Ah well, it still is 4 wheels and transport, no matter who is paying you to post idiotic blathering. I choose my "faithful" transport according to my wallet, hangover, wife, girl friend, son, daughter, dog, or whatever. It still is only 4 wheels and my faithful transport. To go beyond that we must transform ourselves back to old faithful, farting, lumpy dobbin. More than that is pure paid BS. By the way, congrats to gument motors.
      • 3 Years Ago
      Such crap...I live in the GTA and I drive a north american car...I'd think about Honda as I like them but just not any at the moment...Toyota is as exciting as white paint...I like German cars....
      Then again, I like any car that fits the bill for me and has a good record...Seems to me this car is probably going to do well for the average person who needs a nice small-mid size car. It handily beats the corolla in every metric I can think of...the new jetta doesn't look that nice and it seems they really cheapened the brand trying to lower the price...the civic is nice but it's due for a refresh....good choice I think.
      • 3 Years Ago
      There are so many car of the year contests that i believe they have lost all meaning. It seems every week there is another one somewhere.
        • 3 Years Ago
        We're all above average!
      • 3 Years Ago
      I purchase a new 2011 LT chevy cruze, and I think it a great car, but i had one problem with a vibration that sound like it was come out of the dash, the harmonice would set up about 20-40 mile per hr. The dealer Sunshine Chevrolet in Fletcher, NC found the problem, it was a clip not install very will that stablizion the gas line, after it was snap in the problem went away.
      MAX
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