• Feb 18th 2011 at 11:01AM
  • 17
Toyota has announced that the company will be showing off a new concept at next month's Geneva Motor Show. The Japanese stalwart has big plans for the B-segment in the near future, and those include bringing a full hybrid system to some of the smallest cars on the road, and we'll all get a glimpse into how the automaker plans to do that with the Yaris HSD Concept. Details are remarkably murky at the moment, and while we'd love to be able to tell you all about the vehicle's drivetrain and fuel economy, it looks like we'll just have to wait until the vehicle gets its official unveil next month.

The Japanese automaker is hoping to bring hybrid efficiency to the most popular segment in Europe, though the Yaris HSD will have to show off some pretty incredible fuel economy numbers and performance to match in order to best the small-displacement diesel mainstays of the market across The Pond.

Toyota will also show off the seven-seat Prius+ at the show. Hit the jump for the full press blast.

[Source: Toyota]
Show full PR text
Toyota at the 2011 Geneva Motor Show Acceleration of Toyota's Full Hybrid Roll-out with Yaris HSD concept and Prius+ - News


Reinforcing its conviction that full hybrid technology is the key to sustainable mobility in the future, Toyota's 2011 Geneva Motor Show stand will be dedicated to the company's range of sophisticated Hybrid Synergy Drive® technologies. These include full Hybrid Vehicles (HV), Plug-in Hybrid Vehicles (PHV), Electric Vehicles (EV), and Fuel Cell Hybrid Vehicles (FCHV) on display.

Making its world debut at the 2011 Geneva Motor Show, the Yaris HSD concept anticipates Toyota's intention to bring full hybrid technology to the B segment, the biggest volume segment in Europe. This represents the next step in Toyota's full hybrid roll-out strategy in Europe. Incorporating several hybrid-specific styling cues, the Yaris HSD concept introduces a new, forward-looking design execution.

The Prius+, also debuting at the 2011 Geneva Motor Show, is a further expansion of the Prius family. The Prius+ is the first car to offer European customers the versatility of 7 seats combined with a full hybrid powertrain. As its name suggests, the Prius+ provides a significant increase in space and passenger accommodation, while sacrificing none of the traditional attributes found in the Prius DNA, such as the lowest fuel consumption of any 7-seat MPV on the market.

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    • 1 Second Ago
      • 4 Years Ago
      At least 95 mpg eu or I don't care, audi managed that a decade ago and I struggle to understand why everyone is having problems bettering that number, Audi included.
      • 4 Years Ago
      I think this Yaris looks good. The front bumper has a bit of the Lexus LFA look.

      The headlight is like a hybrid of the Audi LED strip lights and a rough resemblence of the 458 Italia headlight design.
      • 4 Years Ago
      I really didn't think the Yaris could get any duller.

      Hey, everyone's wrong sometimes.
        • 4 Years Ago
        Oh come on. It's the marriage of Toyota Prius & Yaris - what's not to like?

        Tho it baffles why this isn't "Prius" branded with the recent "Prius" label push.

        What's the strategy? "Prius" brand or "HSD" technology?

        You'd think the left hand and right hand would get this kind of thing straight, but instead it's like Toyota simply can't stop copying the most ridiculous elements of old GM.
        • 4 Years Ago
        @Kid Red, Promise of what?
        • 4 Years Ago
        Really? I think it looks pretty good actually.
        • 4 Years Ago
        Front looks great, at least from this angle. Hope they didnt do something strange in the back. A yaris is already an ultralight, hybrid can only help its mpg ratings.
        • 4 Years Ago
        At this point I think Toyota could make a car with a million horsepower which projects a hologram of naked Victoria's Secret models pillow fighting while covered in oil, and someone will complain about how dull it is.

        While I don't want a hybrid Yaris, from all information and images distributed this one is, in fact, less dull than the previous generation.
      • 4 Years Ago
      Well, I cant say Im excited about this, but rather interested. Im expecting another flop, but hoping for a home run.
      • 4 Years Ago
      Toyota better step up hard. Hyundai is eating it's lunch, dinner and breakfast.
      • 4 Years Ago
      I would have bet money that pic wasn't a Yaris if the name and emblem were not
      there -- l.e.d .on a YARIS , looks like an AUDI
      The cars previous gen only weighted 2350 lbs , this next gen is 60 lbs lighter but bigger .
      Throw it in a sport coupe body , put a supercharger on it , make it handle and ....
      am I being to picky ?
      • 4 Years Ago
      Wow, that's a Yaris? I doubt those headlight fixtures would make production, but from the angle it looks like a vast improvement. Finding an attractive front-end for small cars isn't the trouble, it's getting a diminutive vehicle to look proportional from the full side profile - that's probably why they're showing just the front clip.
      • 4 Years Ago
      I gotta admit.... looking good so far !
      • 4 Years Ago
      Do I see a little bit of LFA in those front scoops???
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