The Japanese automaker is hoping to bring hybrid efficiency to the most popular segment in Europe, though the Yaris HSD will have to show off some pretty incredible fuel economy numbers and performance to match in order to best the small-displacement diesel mainstays of the market across The Pond.
Toyota will also show off the seven-seat Prius+ at the show. Hit the jump for the full press blast.
Reinforcing its conviction that full hybrid technology is the key to sustainable mobility in the future, Toyota's 2011 Geneva Motor Show stand will be dedicated to the company's range of sophisticated Hybrid Synergy Drive® technologies. These include full Hybrid Vehicles (HV), Plug-in Hybrid Vehicles (PHV), Electric Vehicles (EV), and Fuel Cell Hybrid Vehicles (FCHV) on display.
Making its world debut at the 2011 Geneva Motor Show, the Yaris HSD concept anticipates Toyota's intention to bring full hybrid technology to the B segment, the biggest volume segment in Europe. This represents the next step in Toyota's full hybrid roll-out strategy in Europe. Incorporating several hybrid-specific styling cues, the Yaris HSD concept introduces a new, forward-looking design execution.
The Prius+, also debuting at the 2011 Geneva Motor Show, is a further expansion of the Prius family. The Prius+ is the first car to offer European customers the versatility of 7 seats combined with a full hybrid powertrain. As its name suggests, the Prius+ provides a significant increase in space and passenger accommodation, while sacrificing none of the traditional attributes found in the Prius DNA, such as the lowest fuel consumption of any 7-seat MPV on the market.