• Feb 18, 2011

Honda has upset Godzilla with this Odyssey commercial – Click above to watch video after the jump

Honda is feeling the heat of Godzilla's wrath at the moment. No, for once we are not talking about the Nissan GT-R, but the actual daikaij┼ź star of nearly 30 films. The Japanese firm that owns the rights to Godzilla and produces the related films is Toho Co. and according to Automotive News, it's not very happy about a recent commercial for the 2011 Honda Odyssey.

The ad entitled "The Van Beckons" shows a man walking out of a grocery store where he is confronted by the 2011 Honda Odyssey. Trying to show that a minivan can be manly, Judas Priest's The Hellion plays while pyrotechnics detonate around the vehicle. The camera moves inside to show off Honda's widescreen monitor, which is displaying an image of a heavy metal band on one side and Godzilla on the other.

That shot of Godzilla is what has Toho Co. a bit angry, because the use of its star lizard was apparently not licensed. Toho Co. has filed an injunction with the Los Angeles Federal District Court stating Honda has infringed on its copyright protected material. For its part, Honda has not issued a comment with regards to the legal aspects of the matter but AN notes that the commercial has yet to be suspended. Click past the jump to watch the spot and see for yourself why Toho Co. is breathing legal fire upon Honda.

[Sources: Automotive News – sub. req., Honda via YouTube]


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    • 1 Second Ago
  • 22 Comments
      • 3 Years Ago
      Very hungry people.
      • 3 Years Ago
      anything to sue the americans... sheesh....
      • 3 Years Ago
      It vaguely looks like godzilla...
      • 3 Years Ago
      History shows again and again that Lawyers point out the follies of men.....



      GODZILLA!
      • 3 Years Ago
      GODZIRRA!!
      • 3 Years Ago
      Illegal in 9 countries. Yep, it's made with bits of real panther, so you know it's good...They've done studies you know. 60% of the time, it works every time.
      • 3 Years Ago
      I didn't initially recognize it as Godzilla - in the small, brief shot of it, it could have been any sort of fire-breathing dragon. Besides, I was still cracking up over the "subliminal" black panther to notice...
      • 3 Years Ago
      It's easily the most awesome minivan commercial ever... and yes, GODZIRRAH!!
      • 3 Years Ago

      It's hard to fathom (from where Godzilla is from) that anyone would try to use good ol' Godzooky's likeness on anything.

      Toho is, and always has been, as viscious as the Big Beasty himself when people try.

      EEEeeeeoooorrrrrruuuuuu!!!!!!! Godzilla!!!!!!!
      • 3 Years Ago
      That isn't Godzilla. I worked with Godzilla. That's no Godzilla.
      • 3 Years Ago
      I'm an avid Godzilla fan and that does not look like Godzilla. It's a copy cat. Godzilla's atomic fire breath is always blue-ish white. Only in one movie did Godzilla breath an orange colored beam, but it didn't look like a flamethrower. Toho is known to be very aggressive in protecting their Godzilla property.
      • 3 Years Ago
      Reading this, I was more mad that Judas Priest was associated with a minivan.
        • 3 Years Ago
        Still, it's undeniably the most awesomest car comercial of all time.
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