If you've never heard of HQME, you're not alone. It stands for High Quality Mobile Experience and it's a new standard for transferring content over WiFi to mobile devices with SD cards. In short, HQME would automatically connect your mobile device to your home WiFi network and port whatever content – be it music, movies or eBooks – automatically so you don't have to bother plugging in your device and sync with your computer.

For anyone familiar with Amazon's WhisperSync for the Kindle or DoubleTwist for Android, this is old hat. But for the majority of consumers, they're content is still locked inside their PC and the only way to transfer files is to pull out a cable and copy over the data.

While the obvious applications are for smartphones and other mobile devices, this new standard could be a boon for WiFi-capable infotainment systems like Ford's SYNC and others from Audi, BMW and – sometime soon – Mercedes-Benz. Being able to ditch the wires and simply pull your car into the garage and have your most recent podcasts, the album you downloaded at work and few RSS feeds automatically plumbed into your stereo has the potential to not only free up some time, but also alleviate some of the pressure from mobile networks.

That's one of the reasons HQME is being backed by European telecom Orange, along with SanDisk – maker of SD cards – and Sony. But the rub is obvious: in a world where streaming data is quickly becoming the norm, is a new standard for wireless transfer tethered to a home-linked network really going to fly? With a handful of devices always connected to 3G and 4G networks, most of us aren't willing to wait until we get home – we want our content now, and with wireless broadband in everyone's pockets, HQME could be DOA before it ever takes hold.

[Source: HQME | Image: Ivan Hunter/Getty]

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