Report: Toyota image gets big boost after NASA findings revealed
What did they find? As it turns out, the NASA investigation pointed to the same culprits as both Toyota and the Department of Transportation. Instances of unintended acceleration were caused by sticky pedals, floor mat interference, or good old-fashioned pedal misapplication.
Automotive News reports that according to YouGov/Brandindex, a company that tracks customer perception of popular brands, Toyota saw a sizeable boost in its reputation in the days following the announcement.
Toyota, meanwhile, says that the company doesn't view the findings as a victory. Instead, the news is simply validation of what the automaker believed to be true all along.
[Source: Automotive News – sub. req.]
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