• Feb 15, 2011
It doesn't take much to change the opinion of the masses, apparently. Automotive News is reporting that it only took a mere two days for Toyota to see a rebound in its reputation after NASA engineers cleared the company of any electronic flaws in its vehicle software. As you may recall, the Department of Transportation called in some of the brightest minds from the country's space program to have a look at the issues surrounding the rash of unintended acceleration claims involving Toyota vehicles. Those engineers couldn't find anything that would point to an electronic issue as the culprit.
What did they find? As it turns out, the NASA investigation pointed to the same culprits as both Toyota and the Department of Transportation. Instances of unintended acceleration were caused by sticky pedals, floor mat interference, or good old-fashioned pedal misapplication.

Automotive News reports that according to YouGov/Brandindex, a company that tracks customer perception of popular brands, Toyota saw a sizeable boost in its reputation in the days following the announcement.

Toyota, meanwhile, says that the company doesn't view the findings as a victory. Instead, the news is simply validation of what the automaker believed to be true all along.

[Source: Automotive News – sub. req.]


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  • 47 Comments
      • 3 Years Ago
      AB, this is not even close to something resembling news. This is simply a providing of a continuing venue for the slobbering lovers of toyota.
        • 3 Years Ago
        And yet, you chose to click on it and felt the need to comment. The door... Don't let it hit... etc...
      • 3 Years Ago
      Well, good thing your Toyota won't kill you because of electronic issues. It only kills you due to mechanical problems, and unknown issues.
      • 3 Years Ago



      OH WHAT A FEELING ...
      • 3 Years Ago
      How quickly people for get how Toyota handled this whole thing. If they were honest up front it probably wouldn't have become a big deal. But all they care about is how to get the most profit without treating their customers like humans.
      • 3 Years Ago
      This whole fiasco will be a blessing in disguise for the Big T. There was a bit of a slippage in the company in recent years, but with this whole mess comes renewed focus and energy and I fully expect to see Toyota bounce back better than ever. With Akio Toyoda at the helm and his promise to put quality, owners, and driving experience as #1 priorities, Toyota will once again be a force in the auto industry. Can't wait to see the 2012 Camry!
      • 3 Years Ago
      Big company wins again.....fools who think they did nothing wrong should run to a Toyota dealer and buy every car they can. Because there is a fool born every minute. Enjoy your death trap form a powerful corporate empire. I will put my money and safety in a Ford/Hyundai anyday over a Toyota.
        • 3 Years Ago
        lol you do realize both companies that you mentioned are big corporate empires as well? May not be as big as Toyota when it comes to making cars but yeah at the end of the day corporate execs are getting your money~
      • 3 Years Ago
      Sounds like a lot of wishful thinking. Electronics were not found to be at fault and mechanicals as well as piss poor Toyota drivers were. How does this bode well for Toyota? Toyota's image remains: Beige, bland designs, lackluster interior quality, millions of recalls due to manufacturing defects and Japan's GM of the 80's. Yep, nothing has changed.
        • 3 Years Ago
        "they still make better quality cars both exterior and interior wise than anyone else in the industry." You haven't been in a Toyota in the last 10 years I take?
        • 3 Years Ago
        I agree with bland designs, but they still make better quality cars both exterior and interior wise than anyone else in the industry. Also speaking of recalls Ford had most recalls in the history of human kind. Finally, there is a reason they dominate the market worldwide with their product despite the bland design and beige superiority~

        Oh on another note, they taught the auto industry how to "manufacture" in a efficient and quality way, it's called the LEAN manufacturing, which by the way was even adopted by company's such as Porsche in producing their awesome vehicles.
      • 3 Years Ago
      The real pedal problem is in the majority of Toyotas there aren't enough pedals. With a third pedal, we wouldn't have to worry about these stuck accelerators.
      • 3 Years Ago
      My dad has a 2010 Corolla. The floor mat is fine in his car. However I think the gas and brake pedals are way too close to each other. It's even worse when wearing dress shoes.
      • 3 Years Ago
      WHY ARE THEY SO EXCITED ?

      NASA SAID THE PROBLEM WAS NOT ELECTRICAL...BUT MECHANICAL !!!!!! THEREFORE STILL A PROBLEM,NOT THE FLOORMAT...

      FURTHERMORE,THEY ONLY TESTED 75 VEHICLES,AND REMEMBER NOT EVERY OWNER OF A TOYOTA HAD RANDOM EXCELLERATION..SO IT STILL COULD BE ELECTRICAL,THERE FINDINGS ARE NOT SOLID...TOYOTA'S ARE EXTREMEMLY UNRELIABLE AND TROUBLE PRONE,BLOWING UP ENGINES,RUST,BAD WELDS,LOSS OF STEERING..NOT RECOMMENDED BY ANYONE WITH A BRAIN,JUST DRONES WILL BUY THESE DEATH TRAPS !
      • 3 Years Ago
      Good. Now time to move on.
      • 3 Years Ago
      This would have gone down like any other recall if it wasn't for Toyota's near indifference towards NHTSA initial overtures dragging it out in the headlines. The Big 3 learned a long time ago that you can only go back and forth with NHTSA so long before you have to get on the stick and do something to placate them.

      I guess their special treatment was over and someone forgot to send them a memo.
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