• Feb 15, 2011
Porsche would like to double its global sales to about 200,000 per year. That's an ambitious goal for a niche company, but Porsche intends to make things happen with the help of more money and manpower. AutoWeek reports that the German automaker plans to hire 1,000 employees by 2015. Half the workers will help build the company's forthcoming small crossover, which has been given the working name 'Cajun,' while the other half will be engineers needed to develop new vehicles. An additional 500 workers could be added by 2018, provided sales targets are met.

AW claims that Porsche intends to expand its lineup from four models to seven to help reach its sales goals, while also forking over up to 750 million Euro ($1.01 billion in U.S. funds) to upgrade its Leipzig factory. The latter is believed to be the main candidate to build the Cajun when production begins in 2013.

[Source: AutoWeek]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 7 Comments
      • 3 Years Ago
      leipzig is in germany -no us jobs
      • 3 Years Ago
      I know many disliked when Porsche wondered into the CUV and Sedan markets, but it pays off in the end in more than one way
      • 3 Years Ago
      well, one things for sure, when they begin to outsell badges like volvo, they will no longer be a niche
      • 3 Years Ago
      Hopefully the Cajun is better looking than the new Cayenne.
      • 3 Years Ago
      Good for Porsche! Thank you for helping contribute to getting this world back to work! Best of luck.
      • 3 Years Ago
      1 Baby Boxster
      2 Boxster/ Cayman
      3 911
      4 Cajun
      5 Cayenne
      6 Panamera
      7 918
      • 3 Years Ago
      I love my wifes Q5 and am considering something with better fuel economy then what I have and am considering this if it turns out alright. Oddly enough I remain drawn to the Cherokee SRT-8 though..... Hmmm, a Turbo Cajun anybody?