• Feb 15, 2011
2012 Dodge Charger SRT8 – Click above for high-res image gallery

Now that Dodge and Ram are seperate groups under the Chrysler umbrella, Dodge plans to phase its trademark cross-hair grille out of its product lineup. The cross-hair nose will remain a part of the Ram truck lineup for the foreseeable future, but Dodge vehicles will get a new identity that has not yet been revealed.

Ralph Gilles, Dodge CEO and Chief Designer for the Chrysler Group, recently spoke to Automotive News about this decision. Gilles stated that this move will take time but the products will evolve and go in a different direction. In other words, no matter what direction Dodge takes its styling, don't expect to see any wholesale changes until well after the 2011 model year.



[Source: Automotive News – sub. req.]


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  • 64 Comments
      • 3 Years Ago
      Might be nice if the author used spell check.... "seperate" is actually spelled separate...
      • 3 Years Ago
      Theyve really gotta nail this next look. The crosshair grille look, although not the most appealing, was definitely a brand marker. I hope they pull it off with whatever they have planned. I just hope they dont use that EVO X-ish look above. We'll have to wait and see I guess.
      • 3 Years Ago
      "seperate"?
        • 3 Years Ago
        Exactly, VV. Do these reporters not have editors? Not that a reporter should need an editor - if they would just use spell check. Hey Mr. Glucker - check out Wiktionary & Merriam-Webster - there is no such word as "seperate" - it's "separate"! No wonder so many kids cannot spell correctly what with all the misspelled words they see in internet stories every day.
      • 3 Years Ago
      Whoever approved the design for the grille of that charger should be fired. The "gaping maw" is just a little too much. Find some pictures of the 1957 Chrysler 300 C and you'll see a gaping maw that looked right. Fast luxury cars in their day.
      • 3 Years Ago
      its about time, the grill is very out-dated.move on.......
      • 3 Years Ago
      One has to wonder if this might be a bit of backlash from the recent shootings of the congress woman, considering who bailed out Chrysler...
      • 3 Years Ago
      Seems kind of strange that they would do that after working the crosshairs into Dodge's new logo.
      • 3 Years Ago
      No.
      • 3 Years Ago
      The Charger SRT looks like a Big Mouth Bass, I like the look of the RT better.
      • 3 Years Ago
      2 doors, a foot shorter and a little lower and that car would look cool. where's my photoshop.
      • 3 Years Ago
      Sounds like a good move.

      While there have been plenty of designs where the cross-hair grill was perfectly fine, with other designs, it seemed like a total afterthought that only distracted from the overall car design.

      If a front-end looks good, why force the cross-hairs grill onto it simply because its a Dodge?

      I have always found it interesting how carmakers like Ford, Toyota, Honda, Chevrolet, Mercedes and a few others have been able to stay away from the this-type-of-grill-defines-out-brand design mentality, while others like Pontiac, BMW and Dodge live by it.
        • 3 Years Ago
        Did someone say Mercedes doesn't use a corporate style grille...lol? And what about BMW? JAGUAR? TOYOTA? And now HONDA? It's the one way to have your products recognized as yours and not one of the other guy's. Yes some of Dodge's offerings could have been more refined/and intergrated but I jumped for joy when they decided that the CROSS-HAIRS on the original VIPER Concept would become the NEW DODGE CORPORATE GRILL. The problem with the current Charger SRT8's grill appears to be proportioning...yes it looks like an after-thought is a small way but picture this if you will; Take the upper half of the now split cross-hair and extend it down onto the upper edge of the bumper itself then do the same with the lower half of the split cross-hair to the lower edge of the bumper with both horizontal lies wrapping towards the center-line of said bumper, minimizing its visual heft (monotone or chromed) it would look worlds better. You're welcom, Mr. Gilles. I'm sure someone thought of this but due to the advancement of the product developement and lack of time/money, they could not fix it before launch date. So look for it in the after market of from MOPAR at some point.
        • 3 Years Ago
        Did someone say Mercedes doesn't use a corporate style grille...lol? And what about BMW? JAGUAR? TOYOTA? And now HONDA? It's the one way to have your products recognized as yours and not one of the other guys'. Yes some of Dodge's offerings could have been more refined/intergrated but I jumped for joy when they decided that the CROSS-HAIRS on the original VIPER Concept would become the NEW DODGE CORPORATE GRILL. The problem with the current Charger SRT8's grill appears to be proportioning...yes it looks like an after-thought in a small way but picture this if you will; take the upper half of the now split cross-hair and extend it down onto the upper edge of the bumper itself then do the same with the lower half of the split cross-hair to the lower edge of the bumper with both horizontal lies wrapping towards the center-line of said bumper, minimizing its visual heft (monotone or chromed) it would look worlds better. You're welcom, Mr. Gilles. LOL...JK...I'm sure someone thought of this but due to the advancement of the product developement and lack of time/money, they simply could not fix it before launch date. So look for it in the after market or from MOPAR at some point.
        • 3 Years Ago
        That is not what I am saying...
        Chevy's newest grill treatment (where the headlights and grill are cut horizontally across to create a pseudo-bowtie shape) has only been around for a couple of years. Ford's new European-sourced trapezoidal-shaped grills are also only a few years old.

        Dodge and a few others however have had the same/similar grill treatment for decades now. Sometimes they work, but the fact that pretty much every Dodge "has to" have that grill can be real limiting in terms of styling. And many of times, its used as a crutch... "oh, lets just rebadge these Chryslers as Dodges, but we'll use a gun-sight grill instead to make them look different".

        Also in this day and age, the grill is for the most part a vestigial part of automotive styling... most modern cars get more air from underneath the car (to keep it cool) than from the grill opening itself. I see no reason not to simply get rid of the grill opening altogether.
        • 3 Years Ago
        > I have always found it interesting how carmakers like Ford, Toyota, Honda, Chevrolet, > Mercedes and a few others have been able to stay away from the this-type-of-grill-
        > defines-out-brand design mentality

        Um, really? MB and Chevy have crystal clear grill styling cues across their lines, and Ford's grille motif is inceasingly strong. Toyota and Honda have more subtle, yet consistent, cues, but look with Honda tried to do with the Acura shield grille?

        Like it or not, a strong grille is the best way to set a styling tone...
      • 3 Years Ago
      Finally
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