• Feb 12, 2011
Lamborghini returns to Orange County – Click above for high-res image gallery

Orange County, California and Lamborghini have an interesting history. Once home to the world's largest Lamborghini dealership, Orange County has been without a Lambo retailer since 2009, when Lamborghini Orange County owner Vik Keulyian pleaded guilty to wire fraud charges. Now, two years later, an entirely new team is set to bring Lamborghini back to the OC.

Bill Story knows Italian cars. As an Army brat, his family was stationed in Germany, and during their time there, Story's father would take him on trips to Italy visit the Ferrari factory. Those trips to Maranello stayed with Story as he grew older, and he eventually decided to drop out of the US Naval Academy to pursue his passion for racing.

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Photos copyright ©2011 Jeff Glucker/AOL Lamborghini Newport Beach

Now, if you're going to spend your free time driving fast cars, you'd better find a means to support it, so Story began working for Ferrari North America in New Jersey. This ultimately led to his opening a dealership in Washington D.C. Today he owns a few stores, and his Newport Beach Ferrari & Maserati shop is one of the largest in the world, producing strong sales numbers despite the economic downturn.

Lamborghini is the next step for Bill Story and his team. Thanks to the good reputation he's built through his Ferrari and Maserati dealerships, Story already has a strong base of supercar-buying customers. He also has Sant'Agata's full support in the effort. In fact, it's working with him right in the store. Pietro Frigerio is the General Manager of Lamborghini Newport Beach. Prior to taking that position, Frigerio spent 10 years working for Lamborghini and was most recently the Chief Operating Officer for Lamborghini North America.

Lamborghini Newport Beach With so many years of experience working in the local market, as well as with the Lambo mothership itself, the crew at Lamborghini Newport Beach uniquely understands the challenges associated with keeping Orange County jet-setters happy. Currently, Lamborghini Newport Beach occupies a temporary home on Harbor Boulevard in Costa Mesa. It will soon move a few miles up the road to a dedicated home at 1425 West Baker Street.

Lamborghini has always popular in Orange County, but recently, it's been a brand without a true home due to the shady practices of the previous dealer in the area. Bill Story is ready to flush that chapter of Lambo's OC history for good. He and his talented group have stepped up stepped up to return the bull to Orange County. Lamborghini Newport Beach is open for business.


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    • 1 Second Ago
  • 20 Comments
      • 3 Years Ago
      I hope that corrupt car dealer from before is paying his dues in prison.
      • 3 Years Ago
      geeze... ever heard of editing, autoblog?
      • 3 Years Ago
      Is it still too late to inform santa what I would like my Christmas present to be?
        • 3 Years Ago
        woohoo, coming out party. I'm with you too guys.
        • 3 Years Ago
        In for The OC reference and missing it
        • 3 Years Ago
        @Tael: feel free to make fun of me... but I miss that show and Sandy Cohen.
      • 3 Years Ago
      OMG they are in the old Lotus shop on Harbor. Every place that has been in there has been shut down by the cops... Like the last 4 or 5 things to go in there. This place is a rolling joke among car guys in the area, I heard the Ford guys across the street place betting pools on how long anything in that location will make it.

      This will end well...
        • 3 Years Ago
        You are so right! That place has been cursed. Add to it the new GM Pietro Frigerio whome I hear has brought bad Karma to the Lamborghini brand. I heard the guys say at Cars and Coffee that he was fired from his previous job. Shut down soon...?
        • 3 Years Ago
        Jeff, thanks.

        If they are going for nasty sections of Costa Mesa or Newport, why don't they move over to that industrial complex near Road and Track magazine? or up in FV near MetalCrafters? or one of Irvine's gajillions of rentals, say near Fisker off Jamboree/Barranca?

        I think they should go proper and find a home on the PCH just south of downtown NB.
      • 3 Years Ago
      I passed by there the other day an i tripped out that they are back in OC, but i dont know why they say "Newport Beach" when it is in Costa Mesa.
        • 3 Years Ago
        Are they back in that dump on the 55 service road (Pullman?) between Barranca/Dyer and Warner? Because that place was NOT the place to sell Lamborghinis. (Mattresses and discount furnishings, yes...highly desirable exotics, not so much. :)
        • 3 Years Ago
        They have the showroom down on PCH across from the Bay Club... so they can get away with calling it Newport Beach.
      • 3 Years Ago
      I didn't realize they were the only ones. They were giving out gym sacks in December at Cars and Coffee in Irvine. Awesome bag for the gym.
      • 3 Years Ago
      What a shame, and a bit of a liar, he will fill the las guy's shoes well. You don't just choose to drop out of the Naval Academy, you get forced out. You don't quit the military, if you drop out that means you are a huge dirtbag who intentionally failed the course.
      • 3 Years Ago
      This is a very small showroom, packed wall to wall with cars in a run-down part of Costa Mesa, definitely not Newport Beach.
      • 3 Years Ago
      Both Bill Story Jr. and Sr. are great guys, and well respected in Ferrari circles. Hope the best for the new dealership.
      • 3 Years Ago
      "... in the effort. behind him. In fact, ..."

      Autoblog. We need to. talk about thes simple. errors in many of your recent storys.
        • 3 Years Ago
        Thanks Jeff. Typos don't work well with Braille. :-)
        • 3 Years Ago
        Fixed.

        Typo was added in the editing process... oops.
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