• Feb 11, 2011
1987 Pontiac Fiero GT gets girls, confounds 80's bullies – Click above to watch video after the jump

The Pontiac Fiero was produced from 1984 through 1988 and the "fired-up" GT version was introduced in 1985. Just one year before the car's demise, Pontiac slightly updated the Fiero front and rear, greatly improving its appearance to most late-'80s buyers in the process.

A video sales aid was produced to help dealers learn more about the Pontiac Fiero GT and the clip is pure, uncut 1987 packed into 6 minutes and 38 seconds. We won't spoil the entire clip but it features a nerdy Fiero owner, an 80's tough guy neighbor and that tough guy's jean-jacketed significant other.

"Just like a Ferrari? Pretty close."

Put on your acid wash jeans then click past the jump and take a trip back to a time when people confused Pontiacs for Ferraris. Poor guy in the Mazda RX-7 just didn't stand a chance... And now you know why hunting down dealer training materials is one of our favorite guilty pleasures.

[Source: YouTube]


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    • 1 Second Ago
  • 80 Comments
      • 3 Years Ago
      80s AWESOME
        • 3 Years Ago
        Mos Def! I want to pop in a Mr. Mister tape and rock out in stereo!

        Funny how this thing's got a more advanced suspension than a new Mustang... Not saying much though, so did a late 60's Corvair.
        • 3 Years Ago
        RX7 FB FTW. I still see them around once in a while. Haven't seen a Fiero since forever, sadly.
        • 3 Years Ago
        House of Mirth- not entirely. The parts bin was good enough- at least from 86 on. The 1st 2 years hurt reputation, and the future models that never saw the light of day were actually so fast, that the C4 team felt threatened.
        • 3 Years Ago
        I used to think Fiero's were pretty neat though official we didn't get them there has been a lot imported here to the UK. I think most of them were converted into Ferrari

        Mrs Robinson's fondness for very tight white jeans and the guys with those huge glasses was very 80's. The RX7 has aged well I reckon but if I remember the interior was horrid but a great car all the same.
        • 3 Years Ago
        I used to think Fiero's were pretty neat though official we didn't get them there has been a lot imported here to the UK. I think most of them were converted into Ferrari

        Mrs Robinson's fondness for very tight white jeans and the guys with those huge glasses was very 80's. The RX7 has aged well I reckon but if I remember the interior was horrid but a great car all the same.
        • 3 Years Ago
        "It registers an honest-to-gosh 120mph"

        I just pissed myself.
        • 3 Years Ago
        "Stereo radio? Nothing but the best...a Delco GM stereo..."

        This ad just reminded what great cars those old RX-7s were. They were slow as molasses but man they drove great.
        • 3 Years Ago
        lol @ 1:39
        • 3 Years Ago
        I Love Fieros,
        but when that RX7 pulled up, I loved that even more!
        • 3 Years Ago
        me too
      • 3 Years Ago
      As 1980's stereo's went the Fiero Delco system was not too bad.
      The early cars had the seat speakers and the 86 and later had a sub woofer in the car.

      Keep in mind Bose and Harmon Kardin were not really doing much with cars at the time this was done. Stereo's were just starting to improve.

      The Fiero was far from perfect but for the price of a small FWD econo car you could have a car that was fun to play with and a lot you could do with it. Engine swaps are easy and if you wanted you could bolt on the same body panels the IMSA GTU car used.

      There are still a lot of them around. In Detroit 4 years ago they had over 500 Fiero's show up at a national Fiero meet.

      I have had mine since new for 25 years. It cost me little to keep and I have enjoyed it at many events.

      It is still in good enough shape to have placed in the top 5 at the Pontiac Nationals out of near 600 cars.

      It has given me the chance to go places and do things that other cars would not have let me do. The best was to get some laps in at the Indy Speedway at over 100 MPH.

      My car also saved my life. I had a van pull out infront of me. I hit it at 45 MPH. While I bent the steering wheel over the turn signal I was able to bend it back and still drive the car home. The plastic body was broken but the space frame did not give nor even let the radiator break.

      While I don't drive it as often now I still enjoy a drive on a warm night with the T tops out. The V6 still sounds sweet with it still stock 25 year old exhaust.

      The Fiero was much like the Corvair very misunderstood and better appreciated as it ages.

      Too bad GM did not support this car as well as Pontiac and there would not have been the issues as it did have. GM underfunded it that Pontiac had to do the best they could with what they had. The Fiero is a snap shot of what was the best of GM and the worst.



      • 3 Years Ago
      Owned a 1986 Fiero GT - fun but underpowered car. There were V8 conversion kits for them and the V6 could be hopped up. Also lot of Kit Car body kits for them.

      Coincidently, I sold it for and bought a 93 RX-7 that I still own, no comparison between the two.

      • 3 Years Ago
      I think that's how James May hits on a woman.

      I remember thinking that car was cool when I was a youth. There was a gold one I saw driving around all the time. Looked nice. But after seeing that video, and hearing the stats, I guess looks were the only thing it had going for it. It's a shame that some (most?) of today's neat/hot cars are going to look like crap in a decade.
      • 3 Years Ago
      Looks like a setup to an adult video scene...
      • 3 Years Ago
      hurts to watch. i drove one. sounded really nice actually. drove like a pig.
        • 3 Years Ago
        Yea, that really is painful to watch.
      • 3 Years Ago
      Am I the only one who noticed the RX-7 has a V8? Surely somebody else heard that sound when it backed out of the garage. Must have a kit from Granny's Speed shop. Even overloaded with a V8, that RX-7 would wipe the track with that Fiero. Too bad, the Fiero had so much potential that was destroyed by corporate politics.
      • 3 Years Ago
      If it was 11:56am, why was the boyfriend so worried about the 7pm dance? Oh yeah, rotary engined cars are harder to wash.......
      • 3 Years Ago
      The big question guys, did he have sex with her. I know at least 92% of you were thinking that.
      • 3 Years Ago
      Fieros were GM's worst execution of a great concept.

      They had the right ingredients to lure you in: geat looks, aerodynamic appearence and two seat design plus a "mid engine" lay out, all conspired to let you think of it as a sports car.

      Then you took it for a test drive (if the car dealer was either honest - now that is a long shot - or unwise enough to allow it) and you were slapped back into reality by its anemic engine (no matter which one was in the engine bay, all engines matched to the Fiero's body during its production cycle were really underperformers), the underdeveloped suspension (any sharp cornering felt as if the front ouside wheel got "brake locked", yet it actually was bad chasis design allowing far to much immediate weight transfer and a criminal amount of flex under sharp cornering load), and the so-so brakes.

      And if you made the error of buying it... well, engine and tranmission were famous for their many SNAFUs after just reaching decent milage. Plus the body panels (their alignment and their actual shape) began to show their lack of quality materials even before the unfortunate owner was through with the finance payments.

      Is funny this article just poped up here, since recently I started using this car name as an anecdote, a metaphor addressed to young, single guys, to warn them about the realities of pursuing a particular type of girl - one that has georgeous looks, nice legs, beautiful hands and eyes and sometimes even a sexy voice too. You can't think of anything but dating and romancing her.
      Then you succeed!... only to find out she has the personality of a lamp post, her heart, humanity and soul have the depth of street pothole (a recent street pothole that is), that she doesn't look that graceful or even proportioned without clothes on (ugh??!), frigid and clumsy cannot begin to describe her performance in bed and, to top it all, SHE HAS NOT ONE CLUE OF WHAT KITCHENS ARE FOR.

      Only one thing to do if you painted yourself into that corner: run for the hills, change your phone number, your BB pin, your internet address and go below periscope depth for a long, long while since you do not want to be near her again, but also 'cause no one in your circle of friends will believe someone so alluring has so many hang ups.

      You just meet a FIERO-girl, and that is the date from hell!!

      Funny thing is, I do not have to make all this explaining to drive my point across: I just say "Watch it, that gal is like a Pontiac Fiero!"

      Even guys who were in diapers at the time this car was new immediately get the point!
      TheDread1
      • 2 Years Ago
      There's nothing like the look on somebody's face when they realize their brand new "sports car" can't shake the 20+ year old Fiero. Except for´╗┐ their face when it passes them.
      • 3 Years Ago
      She grabbed his knob, nice.
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