• Feb 10, 2011
According to AutoWeek, Ferrari is bowing to a freshly filed Ford lawsuit, renaming its new Formula One racer the F150th Italia.
Originally dubbed 'F150,' the name quickly raised the hackles of the Blue Oval's legal team, which has a longstanding claim to that alphanumeric naming convention thanks to its F-150 full-size pickup line. Ferrari had itself chosen the F150 moniker in observance of 150 years of Italian unity.

AutoWeek notes that the revised name was first revealed today on a new story published about the car's testing in Jerez, Spain on Ferrari's official website.

Thus far, Ferrari has made no official comment on the name change, or the lawsuit that Ford attorneys filed on Wednesday in Detroit.

*UPDATE: Official Ferrari statement on the naming scrum added after the jump.

[Sources: AutoWeek, Ferrari]
Show full PR text

The name of the new Ferrari Formula 1 car
2.10.2011

Maranello, 10th February - On the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product – indeed there will definitely not be a production run of single-seaters. In fact, it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions. This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.

For these reasons, Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford's viewpoint on the matter.

Despite this and to further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150 th Italia.


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  • 76 Comments
      • 3 Years Ago
      No, they did the right thing. Last thing we need is contractors accidentally buying a Ferrari instead of a pickup truck.
        • 3 Years Ago
        LOL!
        Not being born and raised in the US, I guess I will never truly understand the legal obsession on this side of the pond. How on Earth would that be damaging to Ford? An F150 that accelerates to 60mph in less then 3 seconds and top speeds over 200mph. Goodness!
        Now, if it was the Tata Nano F150... that would be different.
        • 3 Years Ago
        This is for Mic414. One sided legal obsession. I guess you believe in only rainbows and unicorns in Europe.

        Ford got screwed over the Zeta name by Fiat through Lancia. From Wikepedia

        The first Zetec-branded engine was the Zeta family, introduced for the 1992 model year powering the fifth generation of the European Ford Escort, the third generation Orion and the Mk.3 Ford Fiesta. The engine was originally available in 1.6 and 1.8 litre versions with a 2.0 litre version appearing in 1993 in the all-new Mondeo. The "Zeta" name was dropped in favour of "Zetec" when Italian car maker Lancia threatened to sue Ford for trademark infringement. The codename 'Zeta' was originally used for the design of the cylinder head. A number of different systems were evaluated, each one had a different codename using the Greek alphabet. The Zeta concept was the winner and the 4 valve per cylinder,.....



        One big happy Italian family under Fiat. So, Ferrari/Fiat/Lancia/Alfa Romeo can eat it.
        CheckTheseOut
        • 3 Years Ago
        Solid point Speedhump. I've seen that happen in the past on more than a handful of occasions.
        • 3 Years Ago
        Who cares? As an American Ford fan, I am glad they did it. Just for the simple fact that they can. Especially when u consider the history between Ford and Ferrari. Screw Ferrari.
        • 3 Years Ago
        Ya could you imagine the look on the contractor's face after dropping a huge block of steel onto the back, and the carbon fibre shatters into a million pieces?
        • 3 Years Ago
        Happened to me once, went into a Ferrari dealership expecting to pay a total of 25K.
      • 3 Years Ago
      I wonder if after seeing the success of this case, if General Dynamics comes after Hispania Racing for using "F111".
      • 3 Years Ago
      I still think it's a bit too close overall. They could drop the F in front of the 150, and that should make Ford happy.
      • 3 Years Ago
      First i thought it was about Ford...
      • 3 Years Ago
      Does this mean that Ferrari will pull a Ford and build a Sprint Cup racer that dominates the field? Because that would be freaking awesome.
      • 3 Years Ago
      Good for Ford. The F150 moniker is one of the widest known, ever. You can bet your ass that Ferrari would throw a fit if Ford happened to field a race car called the F40, F50, 458, etc.
      • 3 Years Ago
      @fermat313, as well Ferrari is not actually selling the F-150, so Ford cannot claim for damages. I think there would be a problem claiming F150 as a trademark as numbers cannot be claimed as a trademark.
        • 3 Years Ago
        The letter "F" is the loophole in this. Sure, numbers cannot be trademarked, but when a letter is involved, it's a WHOLE different story. Hence why the Tundra was never called the T150. Ford fought Toyota and won.
      • 3 Years Ago
      Goes to show that Ford is doing good in recession to waste money on such silly lawsuits. "Oh no, our truck sales will slump when our owners will see much sportier F-150 from Ferrari"
        • 3 Years Ago
        not a silly lawsuit. I believe if a trademark is not protected every time, a precedent is set and the trademark owner may lose the right to it. we all know that unscrupulous carmakers exist in other parts of the world copying actual designs. they would have the right to copy the name too.
        • 3 Years Ago
        Ya it does seem pretty silly at first, but what if Ferrari decided to build an SUV for the street and call it the F150? They could argue that they named it after their 2011 race car.

        It would never happen, but after seeing Porsche release an SUV, I can't blame Ford for nipping this in the bud now before it gets out of hand.
      • 3 Years Ago
      @ ehisforadam
      F-150 buyers may not be influenced by Ferrari, but they'll pay attention to the Raptor...carrying a F150 to the track..

      Think a F-150 with a F150 in the back is cool? Wrong..its really cool.

      • 3 Years Ago
      There seems to be a massive exchange of hogwash in the comments in this story.

      To set the record straight.

      1. There is nothing in US Trademark code that says that 'company A' must actively defend its trademark in order to retain it. NOTHING. Any entity is entitled to its trademark if it can sufficiently prove that they used said trademark publicly before the offending party has. That is ALL what the law requires.

      Which leads me to:

      2. Jeep did not "loose" its exclusive right to Hummer for the 7-slot grill design. It never had that exclusive right in the first place. In this case, BOTH Jeep and Hummer have a right to use that type of grill - and the reason they BOTH can is just a matter of automotive history.

      Jeep and AM General were sister companies under the American Motors umbrella. The divisions were sold off in the 80s. Eventually, AM General brand rights were sold to GM in 1999, though it still remained an independent company. Things came to a head when GM started production of the H3. Since the H3 was a direct competitor to Jeep - and happened to use a 7-slot grille, Chrysler figured it would make for a good lawsuit.

      Chrysler was wrong, of course, and lost the case by virtue of the fact that American Motors transferred all trademark rights with the AM General sale in 1983 to a company called LTV - who in turn - later sold those intellectual rights to GM.
      • 3 Years Ago
      So silly. What kind of buffoon would get those two confused, I dont know. If I was Ferrari I would have told Ford where to stick it.
      • 3 Years Ago
      Fight is over.
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