Originally dubbed 'F150,' the name quickly raised the hackles of the Blue Oval's legal team, which has a longstanding claim to that alphanumeric naming convention thanks to its F-150 full-size pickup line. Ferrari had itself chosen the F150 moniker in observance of 150 years of Italian unity.
AutoWeek notes that the revised name was first revealed today on a new story published about the car's testing in Jerez, Spain on Ferrari's official website.
Thus far, Ferrari has made no official comment on the name change, or the lawsuit that Ford attorneys filed on Wednesday in Detroit.
*UPDATE: Official Ferrari statement on the naming scrum added after the jump.
[Sources: AutoWeek, Ferrari]
The name of the new Ferrari Formula 1 car
Maranello, 10th February - On the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product – indeed there will definitely not be a production run of single-seaters. In fact, it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions. This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.
For these reasons, Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford's viewpoint on the matter.
Despite this and to further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150 th Italia.