• Feb 9, 2011
Rolls-Royce Spirit of Ecstacy Centenary Drive – Click above for high-res image gallery

Rolls-Royce may sell as many motor cars in Hong Kong and Dubai as they do in their own domestic market, but if you had to pick one city that embodies the Spirit of Ecstasy, that'd be London. So to celebrate the 100th anniversary of the iconic Rolls-Royce mascot, the company rolled out a parade of 100 of its vehicles around the sites and streets of the English capital.

The latest Phantom and Ghost models lead the procession that included shining examples from the company's history – including Silver Ghosts, Clouds, Shadows and Spurs – past such local landmarks as Big Ben, Trafalgar Square and Piccadilly Circus. Full details in the press release after the jump.



[Source: Rolls-Royce]


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    • 1 Second Ago
  • 10 Comments
      • 3 Years Ago
      Sad about federal safety regulations forcing RR to shrink the mascot...

      Back in the mid-90s, the Silver Spur received a new bumper which forced the radiator grill and mascot to shrink around 20%. Now the mascot appears even smaller. One can barely see the mascot on the new Ghost or Drophead coupe when compared with the early Silver Spurs, Spirits, Shadows, Wraiths...

      Same with Bentley. The winged B is but a mere bump on such a large car.

      Large cars need large mascots.

      • 3 Years Ago
      I absolutely love the model names of Rolls Royce cars. They have a certain air of mystique and grandeur. Tell someone you have a Silver Ghost and they know its a Rolls Royce. I wish the pendulum of automobile naming would swing back in the direction of actual names as opposed to the the alphanumeric trend we see now (I'm looking at you Lincoln).
      • 3 Years Ago
      The classics are beautiful.
      • 3 Years Ago
      Simply magical! Although I do prefer the older ones, pre-60's, or even 50's.. They give you a whole different feel.
      • 3 Years Ago
      Shouldn't they be parading through Munich now that they are owned by the Germans?
      • 3 Years Ago
      Looks like the newer Rolls is trying to fit in a club that it doesn't belong. Almost like adopted immigrate child in a blue-blood royal family. Sounds horrible, but, it really looks like it. Also, it looks really sad... Not saying one empire is stronger than theh other, but, the pictures almost depicted the failure of the British automobile empire and the newest constituent is nothing but lineage of the once beautifully ghostly past. Kinda ironic....
        • 3 Years Ago
        You're really poetic.
      • 3 Years Ago
      Why is "ecstasy" so difficult for people to spell?
        • 3 Years Ago
        Why is it so difficult for the editors to pick up these mistakes? Do they not read the articles?
      • 3 Years Ago
      when i was in middle school a friend's father was working on getting a new canvas for a 1933 yellow Rolls-Royce convertible; i remember just sitting in the back seat was fun...
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