• Feb 9, 2011
PickupTrucks.com isn't naming names, but according to "sources familiar with the matter," Ford is planning to ask a court for an injunction against Ferrari over the use of the F150 name for its latest F1 car. And the Blue Oval's legal team could be submitting the appropriate paperwork as early as this week. UPDATE: Ford has released a statement confirming the report. Make the jump for the blast. [Source: Pickuptrucks.com] Statement from Ford:
F-150® is an established and important Ford trademark and the name of the best-seller in Ford's F-Series, America's best-selling trucks for 34 years and best-selling vehicles for 29 years. Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150® trademark. That hard-won goodwill is seriously threatened by Ferrari's adoption of "F150."

When Ferrari announced the name of its race car as "F150," Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights.


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    • 1 Second Ago
  • 70 Comments
      • 3 Years Ago
      They should just name it the Ferrari 150. Everyone will call it the F150 and Ferrari will be perfectly fine and Ford will still be mad with a wet diaper.

      Everyone wins :)
      • 3 Years Ago
      time for a

      Mustang Enzo
      • 3 Years Ago
      CpuYoda
      If you count it that way, I guess US has not been a republic for very long.
      • 3 Years Ago
      I sure hope "paperwork" means "patents for an F1 car". I think every generation deserves its own Ferrari vs. Ford rivalry.
      • 3 Years Ago
      It's obvious the Ferrari should not have done this, F150/F-150 is in use as a model name. Seems pretty cut & dry to me, but I'm no lawyer.
      Henry Ford would have sued - he'd be loving this one!
      • 3 Years Ago
      This is stupid.
      The Ferrari F150 is not a production car, what is the problem with Ford?
      In 4 months when they will change the front wings design Ferrari will call it F151 or F150-1
      What all the fuss is about?
      • 3 Years Ago
      I guess they have to protect their trademark.
      • 3 Years Ago
      Ha HA HA… i knew this was coming… Ford, as much as i respect what they have been doing lately, are very very wrong on this one.

      First the Ferrari F150 is not a production car so their arguments are not really air tight.

      Second this is an F1 car, F1!

      If anything Ford is the one that is getting a piggy back ride (for global recognition) by filing a lawsuit and going to the media….i would be surprised if a judge that knows the difference between red and blue rules in favor… if i were a judge i would send this case to the dustbin and fine Ford for trying to get media attention by contempt of the court….

      Trademark or not, the facts are Simple, the F-150 is a truck (very successful) made by Ford named after no one the general public really knows.

      the Ferrari F150 is a race car that will be used for no more than 10 month, it will not be sold to the public, it will most probably win races if not the Championship, and it's named after the unification anniversary of Italy... Ferrari are not a Chinese firm naming a dodgy pickup Fiord F150 just to fool some unsuspecting Chinese people that cant bother to check what an actual Ford F-150 looks like. After all Ferrari have extensive legal experience in knock offs and trade mark infringements, and would doubt they would go that far without covering their diffusers...

      by the Way Ferrari will never use the name of slow ass pickup truck to make their race car known better, not to mention that this will not make a difference for the American public where the F150 nameplate will always refer to their favorite truck...Ford should let this one slide...

      As I said an unbiased judge that knows a thing or two would toss this out in a heartbeat...
      • 3 Years Ago
      That's different. An outboard motor is not an entire vehicle.
      • 3 Years Ago
      Maybe it's because they tried cross breeding a few weeks ago?
      http://www.youtube.com/watch?v=8RNbbDRdvBw&playnext=1&list=PL4BC58527FF809AB5
      • 3 Years Ago
      It's pronounced F One Hundred and Fifty not F One Fifty plus not many, even in F1, refer to the chassis code when we talk about the cars on a regular basis...
      • 3 Years Ago
      Googling F150:

      First 8 posts are about the truck

      9th post is another website posting the same story as this here.

      after that its all Ford F-150 until halfway down the 4th page

      So, whats the issue?
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