- Feb 9, 2011
Miss Evelyn's "Wild Ride" in a Camaro most-watched ad of all time
Miss Evelyn's "Wild Ride" in a Camaro - Click above to watch video
The Nielsen Company has counted the numbers from last weekend's Super Bowl and determined that General Motors' "Wild Ride" Chevrolet Camaro commercial (its official name is "Miss Evelyn") has become the most-watched ad of all time with an estimated 119,628,000 viewers. You can rewatch the ad after the jump, but as you may recall, it's about two guys creating their own Camaro commercial on the fly. The new viewership record beat the old one set by a Doritos commercial during last year's big game that was seen by 116,231,920 viewers.
The crazy thing is that the old record was beaten by every ad that made this year's top ten most viewed list, which in addition to the Camaro commercial also included ads for the Chevy Cruze, Chrysler 200 and Bridgestone tires. Credit not only the quality of this year's Super Bowl commericals, but also an excellent game of pigskin that got better with each passing quarter. The Camaro commercial, for instance, got a boost from appearing during the fourth quarter when the game was anything but decided.
Nielsen is also reporting that Volkswagen's "The Force" ad starring Max Page as Darth Vader was this year's 'best-liked' commercial during the Super Bowl. The top ten list for most liked Super Bowl commercials was also littered with car-related ad, but curiously, the top ten 'most-recalled' ads didn't feature a single automotive spot.
Check out all three top ten lists after the jump.
[Source: The Nielsen Company]