• Feb 8, 2011
VW Darth Vader commercial deleted scenes and bloopers – Click above to watch the video


There are only two car commercials from the Super Bowl that we're still talking about two days later. The first is Chrysler's two-minute-long love letter from Detroit to the rest of the country starring rapper Eminem, and the other is Volkswagen's Darth Vader commercial. Searches on Autoblog for the new Passat, which the commercial happens to be advertising, jumped 270 percent on the day after it aired.

VW wants to make sure we're still talking about its new brand ambassador, six-year-old actor Max Page, a little while longer, so the company has released this cute video of bloopers from the commercial shoot and deleted scenes that didn't make the final cut. Follow the jump to see Max slip and fall, be interrupted by a Roomba and finally worshipped by his parents who now fully understand his power.

[Source: Volkswagen]



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    • 1 Second Ago
  • 31 Comments
      • 3 Years Ago
      Funny commercial doesn't make the car any less boring.
        • 3 Years Ago
        VAG is owned and controlled by the Porsche/Piech family(~53%), by the state lower saxonya (20.1% with vote right), emirate Qatar (17%), rest is in free trade (~9.9%)
        • 3 Years Ago
        @ Hazdaz , Toyota has shown that people want boring cars, VW wants to sell more cars than Toyota.
        • 3 Years Ago
        True, the average consumer commuter just wants a reliable vehicle appliance to go A-to-B-to-A each day.

        Toyotas aren't as blandly "styled" as they used to be. Most of today's bland-mobiles are instantly recognizable because they do have some type of brand characteristic exterior design built-in.

        If you look at a lot Ford & GM 90s vehicles, they were painfully bland. And using badge-engineering, made identifying a specific model rather tough (see Toyota Corola/Chevy Prism, Matrix/Vibe). For example, most consumers assumed the Toyota twin was most-likely better eventhough the vehicles were assembled at the same facility in the US.

        I really wouldn't call a current Camry or Accord bland...in most cases, they seemed to be more flashy than most other cars in their category (when optioned appropriately).
        • 3 Years Ago
        true. or electric. or aerodynamic. or aggressively engineered.
        or make VW any less owned by big oil interests. (check their wiki for who owns them)
        • 3 Years Ago
        True.

        They should have kept the part with with his reaction to the car starting and the parents in the original version.
      • 3 Years Ago
      I really do not understand the draw to this commercial. I did not find it in the least bit entertaining.
      • 3 Years Ago
      I hope he becomes a mini spokesperson for VW,

      lil darth is perfectly quirky and shows off the brands fun side.
        • 3 Years Ago
        I'm not sure they can afford the royalties to LucasFilm for that...

        I love the commercial though. Very well done.
      • 3 Years Ago
      I want numerous Lil' Darth commercials, after that maybe team up with Marvel or DC (they have up coming movies) and have the kid dress up as them and do I dunno something. Yes might not show the car doing driving and whatnot but right now VW needs to get peoples attention.
      • 3 Years Ago
      Best commercial by far.
      • 3 Years Ago
      Meh.
      • 3 Years Ago
      The commercial is chalk full of win.
      • 3 Years Ago
      I hate that that's so damn cute.
      • 3 Years Ago
      The best car commercial in years. Aside from the pure artistic brilliance, the marketing elements of it are impeccable. No surprises that searches for "New Passat" jumped 270% on Google.
        • 3 Years Ago
        @professorpi,

        I hear your point. However, from the marketing stand point, this ad hit every single note flawlessly. Let me elaborate on the reasons why.

        1. Advertising of a product doesn't have to be "in your face" 30-second parading of the product. Advertising is meant to intrigue the target audience. In this case, (the numbers are from Yahoo and Google) searches of Passat jumped 250-300%. It is more than evident that the ad doesn't promote Darth or kids for sale, but the car. Thus, we have subtle "not in your face" but straight to the point promotion

        2. It is memorable

        3. It subliminally describes your target audience (audience you can relate to): young parents, kids, fun folks, etc.

        4. It shows your product in positive, intriguing and non-intrusive way

        Sure, there are more obvious ways to advertise you car: my car has xxx hp and cost yyy less. But to capture everything about those who'd will buy it and about why to buy it, while making it so memorable, this commercial is #1 of many years. Chevy needs to show "my truck is bigger than yours" for its audience to appreciate it. VW Passat is directed at more subtle and educated folk who would definitely relate it to every detail of the ad.

        Love it. A+++ for marketing. A+++ for results.

        Marketing scholar. Leading business school. MBA-elective level.
        • 3 Years Ago
        I'd disagree a bit. Sure, from a viewer's standpoint it was a good commercial, but I don't think it advertised the product effectively.

        Audi's commercial was able to show how old and revolting the stereotypical form of luxury was, highlight how people get sucked into it ("Nonsense my Father owned one"), and show you how much different and more progressively their cars are designed.

        Chevy's Camaro commercial was able to connect with the viewer and make you think about just how powerful their car is by having two guys exaggerate situations which would highlight the car's performance.

        This commercial, though cute and probably popular for being cute, didn't advertise the car adequately. All it really showed was that the car has a remote start option which is common by now. If it was the first car to have remote start, then this commercial would be good, but I'm pretty sure most people know that most cars offer that now.

        I don't know where you are getting your numbers, but my guess is that that jump in people searching for the "New Passat" wasn't a result of this commercial. If it was, people didn't know what the commercial was called and tried to locate it by typing in the name of the car, but I doubt many people are compelled to buy it after seeing that.

        Just my two cents..
      • 3 Years Ago
      I can see why Detroiters were happy with the so-called "Chrysler" advert. But I think it was more an advert to be expected from from the Detroit Tourist Bureau and the Detroit Chamber of Commerce. It should have been public service ad, donated gratis, instead of charging Chrysler $9 million for an advert about Detroit with little to do about selling Chrysler cars.
      • 3 Years Ago
      this is the greatest commercial of all times. Great...............
      • 3 Years Ago
      Lil' Darth, your 15 minutes have been used up. Please make it stop.
        • 3 Years Ago
        exactly, i hope VW pays him a gazillion dollars to cure his heart disease!
        He deserves it, the kid has brightened up my life!
        • 3 Years Ago
        Wow, someone isnt bitter at all... He's a 6 year old kid with a heart problem dude, back off.
        • 3 Years Ago
        Please go away...
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