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Congratulations, Packers fans, your team just won Super Bowl XLV. And fret not, Steelers fans, your team mounted a thrilling comeback and turned the game from a would-be snooze-fest into a down-to-the-wire fourth-quarter nail-biter. Nicely done all around.

That out of the way, our notoriously short attention spans turn to the commercials. Our own David Kiley shared his well-informed opinions on what his favorites were and weren't, and you can read more about his picks here. As a refresher, here are some of the choices from Chevrolet, Chrysler, BMW, Mini, Mercedes-Benz, Volkswagen, Audi, Hyundai, Kia, Suzuki and Bridgestone.

We're curious... Who do you think had the best automotive ad from the Big Game? Was it Volkswagen, for either its impossibly cute 'The Force' ad or its imaginative 'Black Beetle' ad? Or did Chrysler steal the show with its two-minute-long plug introducing the Imported From Detroit tagline? Neither?

Take part in our completely unscientific poll below and let your voice be heard.

Who had the best automotive Super Bowl XLV ad?
Audi: Release The Hounds 2298 (7.5%)
BMW: Ch...Changes 753 (2.4%)
BMW: Designed In America 277 (0.9%)
Bridgestone: Reply All 510 (1.7%)
Bridgestone: Beaver 782 (2.5%)
Chevrolet: Status 81 (0.3%)
Chevrolet: Miss Evelyn 684 (2.2%)
Chevrolet: Al's Chevy Dealership 360 (1.2%)
Chevrolet: Tommy 363 (1.2%)
Chevrolet: Discovery 90 (0.3%)
Chevrolet: Misunderstanding 179 (0.6%)
Chrysler: Imported From Detroit 6855 (22.2%)
Hyundai: Anachronistic City 254 (0.8%)
Hyundai: Hypnotized 182 (0.6%)
Kia: One Epic Ride 1473 (4.8%)
Mercedes-Benz: Welcome To The Family 1128 (3.7%)
Mini: Cram It In The Boot 507 (1.6%)
Suzuki: Wicked Weather 134 (0.4%)
Volkswagen: Black Beetle 1127 (3.7%)
Volkswagen: The Force 12805 (41.5%)


[Source Image: Ronald Martinez/Getty]


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    • 1 Second Ago
  • 62 Comments
      • 4 Years Ago
      Emimem said it all for America... nuf said
      • 4 Years Ago
      Chrysler highlighted all of their strengths in their ad. The 200 had some money shots, like the light tubes illuminating as he drives out from the underpass and some of the jewelry-detail of the instrument cluster. That's gonna get people into Chrysler's showrooms, and if/when they don't like the 200, they'll find themselves in a 300.

      Not even taking into account how emotional and powerful the rest of the ad was, it's gonna generate buzz and foot traffic, and that's what makes a good ad.
      • 4 Years Ago
      Chrysler. Hands down. Thank you Chrysler for supporting Detroit, Michigan, and America. I got chills when I watched this commercial for the first time, and every single time after. Your commercial was so deep and meaningful. Hats off to you from a Proud Detroiter.
        • 4 Years Ago
        You honestly think Chrysler supports Michigan? They, along with the other "big three," were busy trying to squeeze out every inch of profit, at the cost of selling inferior products. They didn't care about the long-term success of their company, let alone the success of Detroit.
      • 4 Years Ago
      You know... I really do hope American car industry will do well...

      But that Chrysler commercial?

      Really?

      Did it really resonate with you? It's worth #2 spot over other commercials on the list?

      I really don't get this one...
        • 4 Years Ago
        @Torokun

        So you are saying you did not like the commercial because it was not your typical ad? Look, I am not sure about the bailouts either, but feel they were necessary.

        The car does nothing for me, but is one of the few actually made in Detroit. Unlike the 300, that is made in Canada, little is known of this model. For that reason, Chrysler does not need to make such ads for cars like the Charger and 300. A lot of people want those cars, and buy them.

        About the 200 being a crappy car and rewarmed Sebring? You may have a point, but I hear this is something to hold us over in that segment before the next design reaches showrooms.
        • 4 Years Ago
        @torokun...I never got pleading. I got that they were asking for a little pride in your country. For us as Americans, at the very least, to open our mind to the idea that they ARE working hard to fix themselves.

        The commercial was about helping them create a chance and saying they know what needs to be done. The only concern I have is that this card can ONLY be played once. If the product can't deliver this next time around they're in trouble.
        • 4 Years Ago
        To me this ad said, "We make crappy cars, but you should buy one for the love of America."
        If Chrysler would have been making quality vehicles to begin with, maybe Detroit wouldn't be in the situation it is in now. And maybe we wouldn't need inspirational commercials to convince us to buy American cars again.
        • 4 Years Ago
        I could have forgiven it all but for Eminem... For someone to burnish an image forged with bigotry, misogyny (google his lyrics) and political demonization (against the conservative side, i.e. it's ok to work out your "issues" as long as your "speaking truth to power", then it's not creating a "climate of hate") is galling and sickening. Did he get paid for this? Did CEO Marchionne, who just apologized for complaining about the "shyster rates" of the bailout loans, actually pay Eminem (just google controversial Eminem songs, if you haven't eaten yet) to star in a $9,000,000 showcase that normalizes his image, while hawking to us a return from American decline, which his whole career symbolizes? I don't care if he's an "artist". I just don't want to eat his $#%@ sandwich and be told it's filet mignon...
        • 4 Years Ago
        @LUST-STANG S-197

        I guess I was just turned off by the whole "appealing to American" nature of the commercial... Not that there is anything wrong with it in itself. I for one used to really like Chevy's Like a Rock campaign many years ago. I felt like it conveyed the idea of it being American and really showed off what the product was all about (I am no truck fan at all).

        Considering how American car industry screwed up a lot of different things in general... especially now that they've been pumped up with bail out money, I really would have liked to see more action to prove themselves first before trying to push this kind of commercial I guess... To this point, I have a great respect for what Ford has been doing lately. And for that matter, even GM is trying really hard.

        Maybe it is because they were pushing 200 as the focus of the commercial... I just did not feel the connection between the message of the commercial for the revival of Detroit and the product they are showing...
        • 4 Years Ago
        Yes, really!!

        As someone who is from there and been there more times than he can count, the commercial really hit home for me, especially give all of the bad press the city has gotten over the past few years. I don't care for the car either, but it was not about that for me. Rather it served as a reminder of the great city it once was and can be again.

        The commercial did a pretty good job captivating everyone in the room, one full of people with no ties to the city.

        Try not to let your negative perceptions of Detroit or this car effect your ability to see that this was a well done, well thought out ad.
        • 4 Years Ago
        @Chris

        Maybe you are right, maybe you are not. We cannot change that we bailed them out, so would it not be better for Chrysler to succeed and have something positive come of it? If they are not allowed to advertise their products, then how are they supposed to turn it around? The ad was very moving and could do a lot to leave an impression on a lot of viewers as an ad is supposed to.
        • 4 Years Ago
        If you liked that ad for its American Comeback message, it's a good thing: it cost $9,000,000 from, arguably, your tax dollar, bailout loan money.
        • 4 Years Ago
        @LUST-STANG S-197

        Actually... Your comment is exactly what I mean...

        This is a car commercial. But the point it is making is not about the car... But it's pleading to Americans to like them because it is about Detroit?

        Again, I am all for the American car industry and rebuilding Detroit. Although I am against the bailout in my principle, I do agree that it was necessary and I really do wish it will revive the American car industry.

        But I can't help but roll my eyes when a product commercial is not telling me about the product. But trying to somehow coat it with patriotism.
      • 4 Years Ago
      I think Chryslers Marketing is spot on at the moment, this is just like the Grand Cherokee Commercial and is really moving.

      Makes me proud to drive a Chrysler Vehicle.
      • 4 Years Ago
      VW ad = carried by Star Wars, which has very little to do with Volkswagen
      Chrysler ad = carried by Detroit, which has a fair bit to do with Chysler
      • 4 Years Ago
      Definitely Audi, that was pure class.
        • 4 Years Ago
        Buddy I think you need to look up the definition of "class"
        • 4 Years Ago
        All I got from the Audi commerical was...

        1. Kenny G is cool
        2. The S class looks better than the A8

        so it failed.
        • 4 Years Ago
        inta sharmoota wallak abdo
      • 4 Years Ago
      I can't believe how many liked the "Imported from Detroit" commercial. I don't care what message was intended by Chrysler's commercial, it was ruined by the product they used in it. Nobody wanted a Sebring, so why would they want a 200. What's the message? "Buy this because its from the United States, even though its junk."

      Chevy's "Lassie" commercial was clever. But the most clever and got the message across was the Audi commercial.
        • 4 Years Ago
        It was more about tugging at people's heart strings, putting Chrysler products at the forefront of people's minds, not just the 200. Most people could care less about the car, it is the emotion and depth the commercial evoked that caught people's attention. Americans love an underdog story, and Detroit and Chrysler are just that right now.
        • 4 Years Ago
        The 200 is built in Michigan. The 300 and T&C is built in Canada.
      • 4 Years Ago
      I'm getting tired of Audi's campaign against the "old luxury" of Mercedes.
      Audi just comes off as petty, not youthful.
      A commercial featuring more than 3 seconds of an A8 would be much more effective.
      • 4 Years Ago
      Audi's luxury prison ad was fantastic and I thoroughly enjoyed it. However, Sunday was ultimately won by tiny Lord Vader.
      • 4 Years Ago
      My favorite was Black Beetle. Despite not even showing the car, it created excitement and had a really fun vibe to it.

      Quick hits on other random commercials:

      Hyundai's Elantra ads have all blended together, they've been running for so long (it feels). I never snapped into it; stop telling me to snap out of it.

      The Force was cute the first time I saw it... a week ago. Thanks, Internet, for ruining the impact of Superbowl ads :-P The second time? Meh.

      I'm getting tired of Audi's preoccupation with Mercedes as the mark of "old luxury." The prison break was funny, and the strategic use of Kenny G was killer (I had avoided watching this one online last week, thankfully), but the overall messaging behind the series is a net negative with me. And I'm in the market for an A5.

      Imported from Detroit really hit me. I loved the tagline, though I was thinking about the incongruity of using Eminem when he'd earlier appeared in an ad that claimed that he "doesn't do commercials" - doubt they could have anticipated that. Unfortunately, the decision to use a Chrysler 200 dropped it from prime contender for me. That reheated Sebring is completely unappealing to this 30-year old consumer.

      The rest? Snore. But that's true of Superbowl ads in general. Of the entire bunch, Black Beetle, Imported from Detroit and the Captain America: First Avenger trailer were the only ones that really captured my attention. Every other spot was either merely adequate, for a product that I'd already been inundated with advertising for (Kia Optima, Hyundai Elantra), or tedious and unmemorable (everything GoDaddy has ever done at the Superbowl, ever).
        • 4 Years Ago
        The car they were advertising was an afterthought. It is one of the only ones made in Michigan, so they can't use something like a 300 that is built in Canada, and say "Imported from Detroit". Then all the same idiots would be complaining how the car is not even made there.

        And Turbomonkey, don't rip on things you know nothing about. It makes you look like an idiot.
      • 4 Years Ago
      The Mercedes commercial was a non-narrative mess, Jon Hamm's voiceovers just keep getting worse, and WTF was with putting Diddy in it? Awful commercial.
        • 4 Years Ago
        That ought to say it all right there!
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