Starting with a 2011 Ram 1500 R/T regular-cab, Hurst adds its signature white-and-black paint scheme, badging, interior upgrades, Hurst colors on the factory 22-inch wheels, and a numbered dash plaque.
Looks are only part of the package. Hurst adds power underhood by fitting a supercharger to the Ram's 5.7-liter Hemi V8, then adding a performance exhaust system. Unfortunately, we don't have any figures yet. We're anxious to hear what the Hurst Hemi Hauler is putting down to the pavement.
Only 50 of these sport trucks will be built annually, and each comes with a letter of authenticity. No word yet on pricing, but expect to pay more than $50,000 and less than $100,000.
RAM 1500 Given Hurst Treatment Merging Performance and Utility
San Francisco, Calif. (February 4, 2011) – Hurst Performance Vehicles, a company synonymous with more than 50 years of experience creating high performance muscle cars and performance parts, announced today at the NADA Convention, that it has begun designing and fabricating parts for its newest project, The Hurst HEMI Hauler, a performance oriented, limited edition supercharged RAM 1500.
Beginning with a 2011 Regular Cab Sport R/T RAM 1500 as their base, the technicians at Hurst will modify the truck with a series of cosmetic accessories and performance parts to not only make the truck faster, but also look good going fast, as well.
The team at Hurst will first work to make the truck's 5.7L HEMI V8 breathe better with the addition of a supercharger and polished custom exhaust. What results is a truck that sounds as good as it performs.
Continuing in a proud Hurst tradition of custom craftsmanship, the exterior of the truck will feature Hurst graphics on the driver and passenger side fenders, doors and bed, as well as Hurst badges on the grill and tailgate. The wheels remain factory 22" forged aluminum polished rims, but are given the Hurst treatment with a custom paint job on the interior spokes.
Driving a performance vehicle, whether a truck or a car, is as much a tactile experience as it is an emotional one. Inside, driver and passenger seating surfaces feature red top-stitching and an embroidered Hurst logo in the headrests, while drivers get to have Hurst's signature "Pistol-Grip" billet aluminum anodized shifter in hand when engaging the drive gears. Also inside, an interior dash plaque made of real metal verifying the truck's provenance as an officially modified Hurst vehicle, is accompanied by Hurst-embroidered floor mats.
"We've talked about doing a high-performance truck a number of times," said Nate Shelton, President and Chairman of Hurst Performance Vehicles. "With the help of our very dedicated dealer network, we've found enough customer interest to make this project feasible and look forward to welcoming a whole new type of enthusiast to the Hurst family."
Only 50 of these special trucks will be built by Hurst each year. Each comes with a signed Certificate of Authenticity and signatures in the cab from the Hurst Team for added collectability.