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Hurst is thinking bigger for its next automotive offering. Rather than turning wrenches on the Camaro, Challenger or Mustang, Hurst has focused its attention to the 2011 Ram 1500 pickup.

Starting with a 2011 Ram 1500 R/T regular-cab, Hurst adds its signature white-and-black paint scheme, badging, interior upgrades, Hurst colors on the factory 22-inch wheels, and a numbered dash plaque.

Looks are only part of the package. Hurst adds power underhood by fitting a supercharger to the Ram's 5.7-liter Hemi V8, then adding a performance exhaust system. Unfortunately, we don't have any figures yet. We're anxious to hear what the Hurst Hemi Hauler is putting down to the pavement.

Only 50 of these sport trucks will be built annually, and each comes with a letter of authenticity. No word yet on pricing, but expect to pay more than $50,000 and less than $100,000.

[Source: Hurst]
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INTRODUCING THE 2011 HURST HEMI HAULER

RAM 1500 Given Hurst Treatment Merging Performance and Utility


San Francisco, Calif. (February 4, 2011) – Hurst Performance Vehicles, a company synonymous with more than 50 years of experience creating high performance muscle cars and performance parts, announced today at the NADA Convention, that it has begun designing and fabricating parts for its newest project, The Hurst HEMI Hauler, a performance oriented, limited edition supercharged RAM 1500.

Beginning with a 2011 Regular Cab Sport R/T RAM 1500 as their base, the technicians at Hurst will modify the truck with a series of cosmetic accessories and performance parts to not only make the truck faster, but also look good going fast, as well.

The team at Hurst will first work to make the truck's 5.7L HEMI V8 breathe better with the addition of a supercharger and polished custom exhaust. What results is a truck that sounds as good as it performs.

Continuing in a proud Hurst tradition of custom craftsmanship, the exterior of the truck will feature Hurst graphics on the driver and passenger side fenders, doors and bed, as well as Hurst badges on the grill and tailgate. The wheels remain factory 22" forged aluminum polished rims, but are given the Hurst treatment with a custom paint job on the interior spokes.

Driving a performance vehicle, whether a truck or a car, is as much a tactile experience as it is an emotional one. Inside, driver and passenger seating surfaces feature red top-stitching and an embroidered Hurst logo in the headrests, while drivers get to have Hurst's signature "Pistol-Grip" billet aluminum anodized shifter in hand when engaging the drive gears. Also inside, an interior dash plaque made of real metal verifying the truck's provenance as an officially modified Hurst vehicle, is accompanied by Hurst-embroidered floor mats.

"We've talked about doing a high-performance truck a number of times," said Nate Shelton, President and Chairman of Hurst Performance Vehicles. "With the help of our very dedicated dealer network, we've found enough customer interest to make this project feasible and look forward to welcoming a whole new type of enthusiast to the Hurst family."

Only 50 of these special trucks will be built by Hurst each year. Each comes with a signed Certificate of Authenticity and signatures in the cab from the Hurst Team for added collectability.


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  • 25 Comments
      • 4 Years Ago
      Needs a 2" drop.
      • 4 Years Ago
      So....Hurst is synominous with a shifter...like in 4-speed compition plus or a 5 speed. Does this truck come with a 4 or 5 or even a 6 speed with a shifter on the floor???? Inquiring minds want to know. Or...is this just a badge, like so much other crap? Hey, I'm just ask'n....
        • 4 Years Ago
        My thoughts exactly. I like the go fast bits but clearly Hurst is whoring their name out to anything these days. I don't blame them though. There isn't to many cars left that actually offer manual shifters.
        • 4 Years Ago
        Hurst has a division called Hurst Performance Vehicles.

        http://www.hurst-performance.com/
      • 4 Years Ago
      Yeah, why would anyone buy this over an SRT-10?

      This only has a supercharger, PepBoys wheels, and a new Muffler, plus a redneck paint scheme. Big deal.
        • 4 Years Ago
        A single stripe down the side is a redneck paint scheme? So I guess the icon called the Yenko Camaro has a redneck paint scheme. How about the Challenger R/T and 'Cuda AAR? Even the European only sold Ford Escort RS1800 had them.

        Also, those wheels are made by Hurst. Find me a set of wheels that look exactly like those that are sold at Pep Boys.
      • 4 Years Ago
      @ BryanWJ3178,

      Dodge trucks are bullet proof reliable,engines,transmissions,rear ends last forever..
      The people with problems do brake stands daily and abuse them.In my field of work I see more high mileage Dodge Rams with fewer problems than Ford...let me guess you bought the 4.6 because the 5.4 Ford's spark plugs break off in the head causing people to pay me $2,000 for a sparkplug replacement,Ford reliable..NOT !

      The reason people/consumers says Chrysler's are not reliable is that their brake calipers warp the rotors at low mileage,that is the biggest reason and frankly the only reason they have a bad name by some.Toyota,Honda,Ford,GM have serious issues with engines/transmissions,computer problems,rust ect...Chrysler doesnt..

      I owned/worked on them all,I am not brand loyal to anyone,just saying the truth of my 15 years experience.
        • 4 Years Ago
        I hope you're not serious. The latter generation 45RE and 545RFE dodge trannys were garbage compared to the 772.6 and 46RLE. The Dana 44's and 60's were prone to premature u-joint and ball joint failure primarily due to a lack of grease zerks. The only way to do even a half assed way of greasing is with a grease needle and that never really did the job. Brake calipers do not cause warping. Many other factors come to play such as heat dispersment, riding the brakes, poor water deflection and more likely, cheap quality brake pads added at first brake job by backyard mechanics. Rust has always been a huge problem with Dodge trucks especialy here in the snow belt. Common to 94 to 02 models was the door bottoms and rear cab quarters. In 98 Dodge replced the doors at no charge. I know, I had a 95. To say the Ram is a better truck that Ford or GM is just plain nuts. It does beat out the Titan and embarasses the Tundra. Of course, Tundra does a good enouph job of embarassing itself. But in the real world, it eaks out third among the big three in every way.
        Don't get this wrong. I'm not slamming the Ram, I think it's a great looking truck. I've been a Dodge fan most of my life and look forward to rejoing the fold when they get their act together.
      • 4 Years Ago
      Finally, a challenger to the Ferd F-Ten thousand
        • 4 Years Ago
        I'll give hurst hauler a rating of 4 balls (out of 6).
        • 4 Years Ago
        Natron3030 said what I was thinking. I really like the look of it, but a big premium for non performance badging and paint? Naaaaahhhhh.
      • 4 Years Ago
      So $50-100k gets you a regular cab Ram 1500 with a supercharger, exhaust, flashy wheels, and an ugly paint job? I'll pass.

      Ram SRT-10>>>>>>>>>>>>>>>>>>>>>>>>this
        • 4 Years Ago
        No, you're getting all of that plus a name like Hurst.

        By the way, how is a single stripe down the side considered a paint job, let alone an ugly one? I can understand if it were painted like a flashy lowrider with metal-flaked paint, but it's one single stripe down each side.
      • 4 Years Ago
      Love it.. good info... but if we could tie this post to Top Gear somehow that would be swell...
      • 4 Years Ago
      Cute
      • 4 Years Ago
      Anyone that pays $50k, or more, for a pickup truck needs to be kicked in the groin, daily.
        • 4 Years Ago
        Anyone who pays $50,000 or more for a mercedes e-class needs to be kicked in the groin, daily. You can have the room of a Rolls Royce in the Ram Lariat, and the power to take a nice sized boat out for the day, for $44,000.
        • 4 Years Ago
        Christ, did you just compare a pickup truck to a Rolls? Thanks for proving how unbelievably stupid most truck drivers are.
      • 4 Years Ago
      Nice...wish Ford still made the lightning. Big mistake letting that model drop off.
        • 4 Years Ago
        Agree completely, given its the number 1 selling vehicle in America (F150) they could easily justify both the Raptor and a new Lightning. They are for two different buyers so I dont think raptor sales would be affected.
        • 4 Years Ago
        While the Raptor is awesome, it couldn't touch the Lightning for speed and cornering, etc. It's not like Ford sold hundreds of thousands of them, so they could have built one for the last gen and been ok, 4 dollar gas and all. And it all boils down to what you want...smaller, more agile race truck or a truck that can tear it up in the desert/off road? Both trucks are far on the spectrum from the other. I wonder if you can order a reg cab flareside with a 5.0 or 6.2? hmmm lol.
        • 4 Years Ago
        Personally, I think the Raptor is a better idea than the faster lightning (unless the raptor is faster?)
      • 4 Years Ago
      hurst 6-speed manual?....please.....
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