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Chevrolet Silverado HD Super Bowl ad - Click above to watch video after the jump

General Motors has gone ahead and saved us all the agony of waiting until the Super Bowl this Sunday to see all five of the company's new ads. The automaker has officially yanked the veil of secrecy off of the spots well before kickoff, which means you can check them all out for yourself after the jump. The spots feature the Chevrolet Silverado HD, Cruze, Cruze Eco, Volt and Camaro in some very clever marketing. While we're big fans of the Camaro "Miss Evelyn" spot that we saw earlier this week, the new clip for the Silverado HD is no less grin-inducing.

This year looks to be a good one for fans of clever advertising. With automakers from Mercedes-Benz and Volkswagen to GM and Audi jumping into the fun, the commercial breaks are almost bound to be more fun than the actual game itself. Click past the jump to see the slew of Chevrolet ads before anyone else and to check out the press release.

[Source: General Motors]











Show full PR text
Chevrolet Has Big Presence in Super Bowl XLV

2011-02-04

Chevrolet ads will run pre-game, during the game and post-game

Five in-game ads debut featuring Camaro, Cruze Eco, Silverado HD and Volt

Camaro Convertible to be awarded to Most Valuable Player

FOX's 'Glee' showcases Chevy in special post-game episode

DETROIT – Chevrolet will air five 30-second commercials during Super Bowl XLV Sunday on FOX, representing only part of a coordinated TV presence that continues into a special post-game episode of "Glee," the FOX hit musical comedy.

The Camaro, Cruze Eco, Silverado HD and Volt will be featured in a combination of in-game and post-game ads, plus Chevy is presenting a Camaro Convertible to the Most Valuable Player from Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers.

"Chevrolet has a lot of great news to share right now, and where else do you get to talk to 95 million Americans all at once?" said Joel Ewanick, global chief marketing officer of General Motors. "Chevrolet is using the biggest broadcast day of the year, all day, to talk about the Volt, the North American Car of the Year; the Silverado HD, Motor Trend's Truck of the Year; the 42-mile-per-gallon Cruze Eco; and the best-selling Camaro."

One of the Super Bowl ads will promote an elaborate, longer-form Chevrolet spot to air during the "Glee" episode following the Super Bowl, where the classic song "See the U.S.A. in your Chevrolet" plays a key role in the plot of the commercial.

The following Chevrolet ads will air during the game: "Misunderstanding," featuring the Cruze Eco; "Discovery," highlighting the Volt; "Tommy," highlighting the Silverado HD; and "Al's Chevrolet," starring the Camaro. The "Glee" commercial also will run during the game. "Ms. Evelyn," featuring the Camaro, will air after the presentation of the MVP Award, also sponsored by Chevrolet.

"This combination of commercials highlights today's diversity of Chevrolet products, but each spot also tells a part of the overall Chevy brand story and provides additional evidence of how 'Chevy Runs Deep,'" said Ewanick. "You're going to see the Chevy story continue to unfold for a long time to come after Super Bowl XLV is in the record books."

All of this year's Super Bowl ads were created by Chevrolet's agency of record, Goodby, Silverstein & Partners. Chevrolet advertising returns to the Super Bowl after a four-year absence.


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    • 1 Second Ago
  • 25 Comments
      • 4 Years Ago
      Nothing special, not much imagination, just like GM.
      • 4 Years Ago
      ohhh yeaaaahhh dropppin loooooads
      • 4 Years Ago
      Freaking love Tommy and Ms. Evelyn!
        • 4 Years Ago
        Tommy stuck in a cave?hahaha.
        • 4 Years Ago
        The whale was certainly spectacular...
      • 4 Years Ago
      Damn internet ruins everything. I'm not watching.
      • 4 Years Ago
      Wow! Talk about blowing your load on less than nothing! The most uninspiring ads I've seen from any SuperBowl in history. Ok the OnStar one had some marginal qualities...but the rest are pure crap.

      Did GM get a whole pile of cash to blow on the SuperBowl? Oh wait...yeah they did. My tax dollars hard at work putting butts into Chevy's!
      • 4 Years Ago
      Real-time Facebook updates? (Face-palm)

        • 4 Years Ago
        SERIOUSLY! I covered my mouth in embarassment and then thought about it long and hard, and then laughed for a long time.
      • 4 Years Ago
      The Camaro commercial reminds me a lot of the "right when they were about to catch me..." commercial the 300zx had back in the 90's... but way cheesier.

      I loved the Silverado one! Everytime I see a Chevy truck I'm gunna see a puppy dog.

      The old people were hilarious!
        • 4 Years Ago
        Knowing my grandparents and their peers, they would find the Eco ad hilarious too. If they watch the Superbowl (tm).
      • 4 Years Ago
      The Camaro commercial reads like an Autoblog post........well done
      • 4 Years Ago
      Where is the CORVETTE???
      • 4 Years Ago
      They were all great!
      • 4 Years Ago
      Is it just me or does the Camaro ad remind you of some 90s Nissan commercials?

      I see that the Cruze commercial is targeting the people who will surely buy it the most. And I'm not talking about the Facebook ad.
      • 4 Years Ago
      A few ads to add to the mix:

      2011 Chevrolet Cruze | Remote Control - http://bit.ly/hejyko

      Chevy Runs Deep | Chevrolet Commercial - http://bit.ly/fa1AG4

      Cleaner Energy | Chevrolet | Talk - http://bit.ly/hkTuys
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