• Feb 4, 2011
Mercedes-Benz reveals new models in Super Bowl ad – click above to watch the video

Mercedes-Benz is throwing its hat into the Super Bowl advertising fray with a pretty new 60-second spot designed to celebrate the company's 125th anniversary by heralding in a wave of five new models. The spot marks the very first time that the company has ever advertised during the NFL's ultimate game. In the spot, Mercedes-Benz features four new vehicles, including a very quick peek at the upcoming C-Class Coupe and the SLS AMG Roadster.

The spot features many of the company's past and current models escaping their owners in a bid to pay homage to the newborn Benz fleet. There are plenty of fantastic vintage Silver Arrows in the spot, along with a soundtrack by Janis Joplin and at least one celebrity cameo (we won't spoil the surprise on that one). Hit the jump to check out the video for yourself.

[Source: Mercedes-Benz via Facebook]



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    • 1 Second Ago
  • 22 Comments
      • 3 Years Ago
      My dads first car was a Mercedes Benz 190E. It's still in the garage. Loved em ever since
      • 3 Years Ago
      I'm beginning to wonder just how many ads I will see during the Super Bowl.
      • 3 Years Ago
      great but sad ending...
      • 3 Years Ago
      I just ran downstairs to make sure my C-class didn't run of during the night with my neighbor's S-class.
      • 3 Years Ago
      personally i wouldn't want a car that just takes off on its own.... Thats why i don't buy Mercedes or Toyota
        • 3 Years Ago
        big LOL
        • 3 Years Ago
        Toyota Rocket YES. but Mercedes Neh......
        Benz has so much things going on including brake assist.(It can help,good but don't trust too much on technologies on every car.)
      • 3 Years Ago
      Hmm... Extremely anti-climactic.
        • 3 Years Ago
        Couldn't agree more. The lead up was great. They just whisked the new cars off without any chance to get a good look at them. A little schpiel on each one's attributes as they all drove amongst the gathered ones would have gone far.

        That SLS looks super-hot without the burden of that horrid Viper/Miata roof line.
      • 3 Years Ago
      SCREW!
      • 3 Years Ago
      I'm not sure why......but I really enjoyed that.

      P. Diddy was a nice touch.
      • 3 Years Ago
      I loved the crash test E-Class signaling its left turn out of the facility.
      • 3 Years Ago
      That SLS roadster sounded "electric" when it accelerated out (close up shot)...

      "Has anybody seen my silver Mercedes?"--- OKAY, somebody at M-B has a SENSE OF HUMOR!
      • 3 Years Ago
      Anybody know what diddy's car is? is it the s65 amg or the s63. What ever it is.. it is hot.
        • 3 Years Ago
        The car in the ad is an S65 AMG. You can see the double grille bars in the close-up.
      • 3 Years Ago
      Well, starting off, I'm not watching this because I like waiting for the game and being suprised, but that picture of the New Mercs... well... let me put it this way... I now need a towel.

      DAMN that C class coupe looks good, I can't wait.
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