• Feb 4, 2011

2012 Toyota Vitz/Yaris – Click above for image gallery

Toyota has big plans to wade into the hybridized B-segment in Europe, and it looks like we may get a peek at the automaker's first effort in that department at the Geneva Motor Show. The Japanese manufacturer has confirmed that it will unveil its Yaris HSD Concept in March. The company is keeping the details of the concept to itself for the time being, so there's little information on what kind of powertrain or fuel economy the car will boast when it takes a bow next month. Toyota did say that the Yaris HSD Concept will wear some very hybrid-specific design cues, so expect more than a little Prius influence outside.

While the B-segment is one of the hottest auto markets in Europe, Toyota may be facing a bit of an uphill battle with the notion of a hybrid Yaris. Buyers in the Old Country have been notoriously cold toward gasoline hybrids due to the popularity of high-efficiency diesel engines. Combine that hurdle with the difficulty of making a hybrid drivetrain affordable and Toyota will have to pull some pretty impressive tricks to make this car a viable competitor in Europe. That doesn't mean we can't wait to see it on the stage in Geneva, though. Hit the jump for the press release.



[Source: Toyota]
Show full PR text
04/02/2011

Reinforcing its conviction that full hybrid technology is the key to sustainable mobility in the future, Toyota's 2011 Geneva Motor Show stand will be dedicated to the company's range of sophisticated Hybrid Synergy Drive® technologies. These include full Hybrid Vehicles (HV), Plug-in Hybrid Vehicles (PHV), Electric Vehicles (EV), and

Fuel Cell Hybrid Vehicles (FCHV) on display.

Making its world debut at the 2011 Geneva Motor Show, the Yaris HSD concept anticipates Toyota's intention to bring full hybrid technology to the B segment, the biggest volume segment in Europe. This represents the next step in Toyota's full hybrid roll-out strategy in Europe. Incorporating several hybrid-specific styling cues, the Yaris HSD concept introduces a new, forward-looking design execution.

The Prius+, also debuting at the 2011 Geneva Motor Show, is a further expansion of the Prius family. The Prius+ is the first car to offer European customers the versatility of 7 seats combined with a full hybrid powertrain. As its name suggests, the Prius+ provides a significant increase in space and passenger accommodation, while sacrificing none of the traditional attributes found in the Prius DNA, such as the lowest fuel consumption of any 7-seat MPV on the market.


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  • 18 Comments
      • 3 Years Ago
      Thank you Toyota for putting the instrument cluster back where it belongs--in front of the driver!
      • 3 Years Ago
      That's one big hazard button on the dash.
        • 3 Years Ago
        It's a brand new safety feature soon to come to all Toyota's. When they take off when you don't want them to or can't stop them when you want, hit the warning flashers and kiss your arse goodbye.
        • 3 Years Ago
        Yeah, what was the idea behind that design? The hazard button is almost as big as the air vents. Do they figure you'll be using it often?
      • 3 Years Ago
      Cheap looking and ugly, yep, it's definitely a Toyota!
        • 3 Years Ago
        I think it is much better than current Yaris.They even changed door,and front,back panels for the facelift.Simple cut design.I like what Toyota have done in the creases between the headlamp and A pillar.
        • 3 Years Ago
        When you say it looks better than "everything", can you give specific examples please?
        • 3 Years Ago
        The old Yaris may be, but this isn't that bad in comparison to most of the competition. I think it looks better than everything save the new Verna/Accent.
        • 3 Years Ago
        I totally agree with your assessment of the listed cars, especially the Fiesta. In print and in internet photos, it looked really great, on the road... less so. Not bad mind you, but much less dynamic than professional photos would have suggested, especially the rear
        • 3 Years Ago
        I have to agree. It's awful compared to the B-segment cars that are available in Europe. The Fit, looks more of one piece, the Fiesta plain blows it out of the water, the 500 is miles ahead in terms of style and packaging, as are the Polo, the A1, and DS3...it's not even quite in the league with the Micra, the Swift, or C3. Let's hope that it's dynamically brilliant or gets phenomenal mileage.
        • 3 Years Ago
        "the 500 is miles ahead in terms of style and packaging"

        The 500 is A-segment.
      • 3 Years Ago
      They already have a Fit hybrid that (supposedly) returns 70MPG. A Yaris hybrid is only natural as competition and would be great for the average commuter.
      • 3 Years Ago
      See if you can stare at that headline photo for 2 minutes and not yawn. Do it.
      • 3 Years Ago
      For what it is, an inexpensive commuter, it ain't too bad.
      • 3 Years Ago
      The new Yaris looks good however i must also question the viability of a hybrid version for a small car.

      In Europe, Toyota has invested a small fortune into diesel engines so while i support Toyota & Lexus continue to develop hybrid technology, perhaps it would be equally wise to invest into diesel drivetrains for some of thier cars in particular markets such as the European sold Yaris and Corolla.

      • 3 Years Ago
      Exterior is decently agressive for this class and interior is decent looHOLYCRAP LOOK AT THE SIZE OF THAT HAZARD BUTTON!!!!!!!!
        • 3 Years Ago
        i think the hazard button is that big to match the size of the vents making the interior more coherent.
      • 3 Years Ago
      I am wondering why the 'c' concept prius in the states and a yaris hybrid concept in EU.
      These must surely overlap to some degree in application, no?
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