• Feb 3rd 2011 at 5:00PM
  • 5
Nissan's polar bear ad tried to get us all more in touc... Nissan's polar bear ad tried to get us all more in touch with our green side (YouTube).
Ace Metrix, a television advertising analytics provider, recently announced its Ace Score Top Television Ads for 2010 in several categories, including automotive. Its list was dominated by luxury car brands, with Mercedes-Benz placing three ads in the list. The big winner, however, was Nissan, taking the first and sixth spots, while its luxury brand, Infiniti, took the second.

The scoring was done via a random national sample of approximately 500 consumers. Ace's definition of "effectiveness" is a combination of viewer engagement with the ad and the ads ability to persuade a viewer to consider or purchase as a result of seeing the ad.

"Overall Ace Scores for automotive increased roughly 17% for 2010 vs. 2009. This can be attributed to the overall improvement in creative quality lead by companies such as Nissan," said Peter Daboll, chief executive of Ace Metrix. "In addition, we continue to see consumers more receptive to auto ads as the economy and their personal financial situations improve. As we have seen in past quarters, an increasing Ace Score is a good predictor of future auto sales."

Ace Top 10:

1. Nissan: Wouldn't It?
2. Infiniti: Infiniti M Blind Spot
3. Mercedes-Benz: Triumphant
4. Acura: Man Keeps From Hitting Santa & Sleigh
5. Acura: The Ace Body Structure
6. Nissan: Nissan we make them better Category: Automotive
7. Mercedes-Benz: What Is Performance
8. Mercedes-Benz: Trust Car In World You Can't Predict
9. Lexus: Most Advanced Driving Simulator
10. Lexus: Lexus Responded To Challenge

For me though, only a couple of these ads really seemed to stand out. Granted I didn't complete my own analytic research but I can point to a few ads that I think were effective, based on engagement, the amount of viral talk they created, and resultant sales.

You can see all of the videos here.

My Best of 2010:

1. (tie) Kia: This or That



Kia: Joyride



Not only are these ads memorable and stick in your mind, but they have actually helped to move their metal as well.

3. Nissan: Polar Bear



Maybe it's the mushy girl in me but I love this ad and it makes me want to be more green.

4. Ford: Big Deal



This nomination is more about Ford Fiesta's overall launch which was social media heavy and TV light -- a good combo for the target audience.

5. (tie) VW: Punchdub



Audi: Green Police



I have to admit that I love the "punch buggy" comeback, but we have to ask, did it sell more cars? That I am not sure of, but I do know that Audi has nearly surpassed BMW and Mercedes in luxury intentions.


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    • 1 Second Ago
  • 5 Comments
      • 4 Years Ago
      All my life I had american cars--My last one was a 2004 Taurus----THEI WERE LEGITIME LEMONS and I spend a blood ammount of money fixing them. Never buy a american car agaˆn...ENOUGH
      marilyn suzanne
      • 4 Years Ago
      P.S. Yes I want a Subaru. I wish they'd bring back the Baja.
      oldedude
      • 4 Years Ago
      the best auto ad for me was the Honda Odeyssy ad with the Marshall amps in the back!
      marilyn suzanne
      • 4 Years Ago
      I stop whatever I'm doing to watch the Suburu Reunion ad and I have actually researched on the internet to find out who the ad agency is that put it together, the name of the song used, the lyrics for the rest of the song and I'm still trying to to find out who the model/actor is who is featured in the ad. He has the most charming smile. I'm hooked. The song, BTW, is called Powerful Stuff with Sean Hayes and it goes round in my head all day. I've even downloaded it and added it to my favorites list. That's a first. I'd like to see it win a CLIO.
      fantom3993500
      • 4 Years Ago
      "All my life I had american cars--My last one was a 2004 Taurus----THEI WERE LEGITIME LEMONS and I spend a blood ammount of money fixing them. Never buy a american car agan...ENOUGH" You owned only American cars, but never learned the english language. Sad story there.
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