Cristi Landy, Chevrolet's marketing director, outlines the importance of providing potential Volt buyers with actual some seat time:
We know the best way to experience the Volt is to get behind the wheel and drive it. Now, dealers will have the ability to allow consumers to form their own opinions of the Volt through test drives and demonstrations.
Interestingly, General Motors' research has indicated that 85 percent of consumers searching for Volt info at Chevrolet.com end up glancing over other Bowtie models like the Cruze, Malibu and Equinox.
[Source: General Motors]
Electric Car with Extended Range is Driving Force Behind Increased Showroom Traffic
DETROIT – For consumers wanting to test drive a Chevrolet Volt, the electric car with extended-range capability, the wait is almost over.
Chevrolet dealerships in the initial launch markets of California, Connecticut, Maryland, Michigan, New Jersey, New York, Texas, Virginia and Washington, D.C. will be receiving dedicated Volt demonstration vehicles for customer test drives over the next few weeks.
"We know the best way to experience the Volt is to get behind the wheel and drive it. Now dealers will have the ability to allow consumers to form their own opinions of the Volt through test drives and demonstrations," said Cristi Landy, Chevrolet marketing director.
According to GM research, 85 percent of consumers searching for information about the Volt on Chevrolet.com looked at other Chevrolet vehicles. "We are seeing that the Volt is increasing traffic onto our dealer showroom floors and is exposing consumers to Chevys line of 'gas-friendly' vehicles, including the Cruze Malibu and Equinox," Landy said.
In the first quarter of 2011, approximately 550 demonstration Volts will be delivered to Chevy dealers. By the end of the year, more than 2,500 U.S. dealers will receive a dedicated Volt for consumer demonstrations and test drives.
The demonstration Volts are the latest step Chevy has taken to match customer interest. Chevy expects to deliver Volts in all 50 states by the end of 2011. Customers nationwide will be able to order Volts with participating dealers beginning in the second quarter. Deliveries will begin in Virginia, Maryland, Delaware, Pennsylvania, North Carolina, South Carolina, Georgia, Florida, Oregon, Washington and Hawaii in the third quarter.
The Volt is an electric vehicle that offers a total driving range of up to 379 miles, based on EPA estimates. For the first 35 miles, the Volt can drive gas- and tailpipe-emissions-free using a full charge of electricity stored in its 16-kWh lithium-ion battery. When the Volt's battery runs low, a gas-powered engine/generator seamlessly operates to extend the driving range another 344 miles on a full tank.