Bridgestone paid big bucks for a pair of spots in the Super Bowl, and it appears the tire maker wants to maximize its bank for the buck. Instead of simply banking on the billion viewers of Super Bowl XLV enjoying its commercials, Bridgestone is trying to build excitement with a pair of cliff-hanging teasers.
The first of the two teasers is titled "Reply All," with the obvious theme of an office worker accidentally sending an organization-wide email. The second spot, titled "Carma," combines a Bridgestone-equipped Buick LaCrosse primed to dance with a very busy beaver. Hit the jump to peer inside Bridgestone's creative genius.