• Jan 31, 2011
Word is bumping around the internets that Jaguar may be interested in dusting off a sub-XF model. Doing so would put the big cat into direct competition with the mighty BMW 3 Series – a feat Jaguar attempted once before with the ill-fated X-Type. But according to Adrian Hallmark, the automaker's new global brand director, the company won't be repeating past mistakes.

Instead, buyers can look forward to being able to choose between a sporty coupe and a volume sedan if the project gets green-lit. Offering two models would allow Jaguar to deliver a high-quality vehicle while simultaneously reducing its own costs.

Additionally, there's word that Jaguar wants to ensure that the new car packs all of the luxury and craftmanship of its bigger brothers at a more affordable price point.

Unfortunately, it may be a good long while before we see the fruits of Hallmark's labors come to the surface. Jaguar says that it is just now beginning to look into a new, smaller model and that it could be four years or more before the vehicle actually shows up on dealer lots. If that's what it takes to keep Jaguar from churning out another X-Type, we're all for the wait.

[Source: Autoweek]


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  • 24 Comments
      • 3 Years Ago
      Nice clean curves from the back. Now if the front were as good as the rear I might be sold.
      • 3 Years Ago
      I don't know about the quality but the new designs from Jaguar are so damn sexy that it makes sense for them to enter this arena again with a... let's call it more affordable, model.
      • 3 Years Ago
      Good news, can't be worse than the x-cort
      • 3 Years Ago
      The X-Type was good. Problem is that ppl who lay down this money don't like to see Mondeo's sorced buttons in their dash.
        • 3 Years Ago
        Gotta agree. For the most part, the X-type had a LOT going for it compared to the 3 series. Ford simply cut costs in a few of the wrong places.
      • 3 Years Ago
      Jag's first priority right now should be getting a really competent AWD system under the XF and XJ. Both models are getting killed in the snowbelt by BMW. Audi, MB and even Lexus. The dealers I have talked to all agree that no one is cross shopping the X's to those makes for that reason alone.
      • 3 Years Ago
      Count me in...if the girl in the picture is included.
      • 3 Years Ago
      Since BMW is going downhill in build quality and the ability to stay out of the shop for more than a month Jag should be able to do it IF they stay with luxo sport rather than going sport cheap like MB and Audi
      • 3 Years Ago
      Good Luck Jaguar all others before you have attempted and failed!!! The BMW 3 series owns the entry level luxury-sport segment and has for decades. The G37 is the only one to come close and i doubt Jaguar can build a car better than a G37 let alone a 3 Series, especially under the Tata ownership.
        • 3 Years Ago
        Audi A4 is doing great also...
        • 3 Years Ago
        The A4 is great, and Benz sells a lot of C-klasse. Plus, there's the CTS (sorta).

        Based on where Jag is going, they should compete against the 3-series.

        I look forward to seeing it.
        • 3 Years Ago
        @ariza

        Your right that the XF was fully finalized and almost tooled and the XJ development design completed. However, the 5.0l engine plan was supposedly not included in the deal but allowed as an option, and the Evoque's 2.0l EcoBoost was without any planning that dated back to Ford Ownership. Furthermore, the continued use of the old Explorers platform tech for the Disco/LR4 would maintain, and there have already been "chatter" that the new Explorer is being considered for the new unibody CUV (wether Jaguar or Land Rover badged.)

        The mustang wouldn't be a rebadge, but a bare chassis/platform. Suspension, Interior, Body Panels, etc would all be Jaguar. Again all rumors and chatter, but completely possible. Especially since Ford already decided it will continue to use these arrangements to help spread development costs through additional volume, and why even though they are selling Mazda shares, they will continue to parter with them on other cars.
        • 3 Years Ago
        @CarCrazed4Life

        A lot of what you see now from Jaguar and Range Rover was in the planning stages when Ford sold to TATA, you could say that TATA just had to execute the plans and get the cars on the road.

        It's a whole new deal now with TATA/Jaguar building this 3 series fighter from scratch without Fords engineering and design involvement.

        Interesting if TATA is looking to the Ford Mustang as a base for this model. Not that it's that great but I don't remember ever hearing of Ford allowing a re-badge of sharing of the Mustang platform.

        • 3 Years Ago
        haha, you're almost as bad as a ricer.

        google HPFP.
        • 3 Years Ago
        As a 3-series owner, I wholeheartedly disagree. Both Audi and Mercedes have created close rivals. The latest generation A4 and C-class have strengths beyond that of the current 3-series. The only advantage BMW holds is handling and driver involvement. The G37 is behind the Germans in terms of refinement but surpasses in terms of involvement.

        If jaguar can keep their newfound formula of style and comfort, plus add in a little driver involvement, they will have a winner on their hands.
        • 3 Years Ago
        Funny, but under Tata Jagaur and Land Rover have released more updates and models then under Ford Ownership...

        And seeing Tata's Balance Sheet, they are in a much better position then any other automaker. Fiat has a good relation with Tata to add on top of the good relation between Ford and J/LR as seen by the use of the new EcoBoost 4 to be seen in the Evoque.

        I saw a post on a blog earlier when this was speculated, and suggestion on using the Mustang Platform (afterall RWD, and a V6 version starts at $22k) might be where Jaguar looks as the wheelbase lengths are similar in proportion to the outgoing X-Type and current 3-series (although behind in size to the G37.)

        Since Jaguar will probably look to Ford for the smaller V6 sized engines, they already know it could fit in here. Seems to be a good starting point if you ask me.
      • 3 Years Ago
      I don't think i've ever been so excited for a brand revival, normally when you hear about brands trying to revitalize their product portfolio you give it the quick glance, and then get disappointed when it's too much of the same. But with Jaguar i've been paying so much more attention, their designs are fresh and exciting and their performance has been staggering... i'm already looking forward to what they can do to create a 3 series rival, hopefully they can shake up the entry luxury car segment like they have the mid and luxury yacht segment.


      And yes this post was very pro-Jag, and yes i've just had a fan boy moment haha sorry
      • 3 Years Ago
      Finally a Jaguar which looks quite nice again. If now they could only produce a coupe of it with a manual shifter (and RWD), and I might even consider buying a jaguar at some time.
        • 3 Years Ago
        I guess I was distracted by the hot woman at the left ;) (and the good angle from very low, but you are right, the total car isn't that great)
        • 3 Years Ago
        "looks quite nice?"

        Are you commenting on the old picture of the unsuccessful, no longer X-type?
      • 3 Years Ago
      Old strategy: make it outta junk. And it was. New strategy: don't make it outta junk. Can I have my share of the profits from that excellent analysis? No - I don't have a marketing degree; but I did stay at a Holiday Inn Express last night.
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