• Jan 30, 2011
In the U.S., the pecking order among Japanese automakers looks like this: Way out in front is Toyota, followed by Honda and Nissan respectively. On a global scale, however, Nissan has finally leapfrogged Honda for second banana status. Torque News reports that Nissan's global sales soared 21 percent in 2010 due in part to exploding business in China. All told, Nissan moved 4.08 million units during the calendar year.

Honda also saw increased sales, but it managed only a five percent gain. That's 3.56 million vehicles sold, or about 500,000 fewer units than its rival. 2010 was a very solid year for Nissan, as well its alliance partner Renault, which also fared very well. Together the two automakers combined to sell 7.3 million cars and trucks. That's more than Ford or Volkswagen, though Renault-Nissan sales aren't officially counted together when the final rankings are tabulated at the end of the year. Toyota led all automaker sales for the year, followed by General Motors and VW.

[Source: The Detroit Bureau]


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  • 52 Comments
      • 3 Years Ago
      This isn't the old Honda I used to know.
      New Honda is wrecking the Honda name..
      • 3 Years Ago
      I'd rather have an Altima or a Maxima than the Accord too. I like the Altima's space and I prefer its looks to the Accord. Not to mention the Altima costs less.
      http://www.epinions.com/content_518386716292
        • 3 Years Ago
        Why does every post you make have a link to Epinions or Youtube?
      • 3 Years Ago
      Sorry Honda, it looks like your boringness has finally caught up
        • 3 Years Ago
        Nissan has more options in its product line then Honda cars. Same can be said for Infiniti vs Acura.

        Honda had the formula, but decided to mess that up with the latest styling, and poor product development.
        • 3 Years Ago
        @pmgpmg

        The Volkswagen group (VAG) counts the sales figures of all their brands together. So Skoda, Audi, Seat, Porsche and all other VAG group sales are already included.
        • 3 Years Ago
        @jpcar

        what about infiniti baluga whale? I like it, it just been out, no need to update that yet..

        The Rogue is barely old as all. They shouldn't update that yet.
        • 3 Years Ago
        Yep,

        When it comes to exciting and reliable car

        Nissan > Honda.

        Congrats go to Nissan which was left for dead back in the 1990's.
        • 3 Years Ago
        +1......Honda HAD a good racing heritage and their cars reflected that but today's Honda is sooooooooooooooooooooooooooo Toyota.
        • 3 Years Ago
        @swisslux

        that only partly correct

        the VAG numbers are only

        VW, Audi, Seat, Skoda, VW commercial vehicles...

        they do not include Scania, Porsche or Suzuki
        • 3 Years Ago
        in all fairness to Honda selling beige pays if there is a recession. People in a recession are more likely to choose a used car or a very reliable but affordable car over anything actually interesting to enthusiasts. Im sure its why they chose to d/c the S2000 and why all of there other products are tempered. Im also sure there are factions which do want to produce sporty cars in honda, its just wise to be conservative in times of economic hardship. Also consider how long it takes to bring a new design to market. Even if they have sporty designs with the increased MPG requirements and risk of a double dip in the markets as well as potential rampant upcoming inflation it dosent make sense to bet on vehicles which only appeal to a niche audience (and believe me im part of that niche but most people who dont read autoblog, edmunds, or whatever else are not). Fortunately there are other brands to choose from for us niche drivers.
        • 3 Years Ago
        Though it seems Honda has a higher operating profit than Nissan and Toyota...
      • 3 Years Ago
      At least still has some sporty models like 370Z,GT-R etc. Honda's lineup is quite bland.
        • 3 Years Ago
        We can include the G and M as sporty, beautiful cars as well.
        • 3 Years Ago
        370z and GTR are the only decent cars Nissan has, and they are very small sellers. Other than those two their lineup is incredibly boring.
        • 3 Years Ago
        Leaf is interesting too.. even known it's not a sports car
        • 3 Years Ago
        370Z and GT-R there is no etc... thats it.

        • 3 Years Ago
        That, and this has to be helped by Nissan starting to take Infiniti global where as Honda still things that Acura should only exist in Canada, the US and Mexico.
      • 3 Years Ago
      To think this is the same company that gave the world the NSX,S2000,Prelude etc.
      • 3 Years Ago
      Honda, Please read these blogs & posts.

      I have had 2 Honda's/ 4 Acura's over past 12 years between my wife and I. I own an 03 CRV and an 09 TL Beak. I hate the styling of my TL, I love everything else about it, oh except the ridiculously busy interior as well. Honda and Acura, do not have a single Halo car (not one!). Its a huge mistake. The integra was my way into the brand ( and thats gone), followed by RSX then CRV was our baby car, and my 06 TL was awesome to look at and drive. I felt like a millionaire in that car.

      A design department lives and dies based on the look of its designs. Kean edge dynamic sucks! When the Koreans and US beat your pants off in the styling & quality department its time to get off your laurels. My CRV is almost done and its time to get a new small SUV, and I'm actually considering another brand if the 2012 CRV looks like crap! Good bet it wont be something I crave.

      How I got here is all about styling not quality or my love of the brand.
      Honda get with it! Wake up.
      • 3 Years Ago
      Yeah i must say Honda is slowly becoming what Toyota is starting to leave, let's see if these Acura redesign rumors being good or not turn out to be
      • 3 Years Ago
      For me, it's a matter of Honda not having a high performance platform. For car enthusiasts that's the entry point into any auto brand, and I'm sure that's true for the younger folks coming up behind me. Buyers are looking towards the 370z, the Genesis, Mustang, and Camaro. Honda doesn't have a competitive platform in the line up.

      Toyota is soon to drop the FT-86, and it's going to become a even tighter niche for Honda to get into. They certainly have the tools; The technology built into that RDX motor seems like a good starting point for performance and efficiency. Honda has yet to show their hand, I think.

      Like it or not, once our sporty car days are behind us, we tend to start looking at other models in the same brand lineup. Honda should realize the huge amount of older drivers
      they inherited from the likes of the Intergra, previous gen Si, and recently departed S2000.
      • 3 Years Ago
      Well good for Nissan, honestly they deserve it. Where as Honda is slowly turning into Toyota 2.0 by simply letting all their cars languish, and killing off every ounce of fun their is in the company. Nissan is designing fun cars like the 370Z as well as the amazing GT-R, as well as real lookers like the Altima and Maxima as well as the 2 prior mentioned cars. They have also shown they are willing to take risks with the design like with the Cube rather then play it safe with relatively conservative designs like Honda is. If Honda wants to catch up they need to stop playing it safe and inject some fun into their line up. They can start by swapping out the hybrid bits in the CR-Z with an ICE and making a road legal version of the HSV-010 GT.
        • 3 Years Ago
        True but I'm taking a wait and see approach with the FT-86. I really really really want it to be good, as I loved the concept car and the original AE-86. I'm hoping they succeed in capturing the originals magic. The LF-A thought is worlds different then Toyota's usual fair so I left its existence out of my assessment of them. Its an amazing car and quite a few of the other cars made by Lexas are damn pretty. But what I was referring to specifically were the cars carrying the Toyota badge, which at the moment are all about as exciting as hemorrhoids, hopefully the FT-86 will change that though.
        • 3 Years Ago
        Well that case isn't Toyota entering phase 3.0 then? Considering the CEO is a sport enthusiast and is obviously steering the company back to sporty performance roots/model. I think the most obvious example is the LFA and the development made for it, which will surely be utilized in other Lexus cars, as well as the coming FT-86 for the average consumer.
      • 3 Years Ago
      What is it going to take to have some sweeping leadership changes over at Honda? Personally, I'd love to see CEO Takanobu Ito get his walking papers for all the missteps that he has put Honda through: canceling the NSX program, canceling Acura's Tier 1 program, abandoning clean diesel power plant development in order to focus on their grossly outdated IMA tech, refusing to acknowledge and accept constructive criticism on the styling of their products, investing little in way of more modern engine and transmission development; it seems that Honda OVERREACTED to the financial meltdown in 2008, and now it seems that they are facing the repercussions of their actions.
      • 3 Years Ago
      I wouldn't buy either GM for life ..........
      • 3 Years Ago
      Honda, I hope this makes you realize how atrociously boring your lineup is both here in the US and overseas. A minivan, subcompact, and a hydrogen car, a cool lineup does not make. This new Civic better do well here Honda. I'm not saying you'll have to pull out, but your sales will possibly drop.
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