• Jan 28, 2011
Shaun White will get a taste of tire smoke - Click above for high-res image gallery, videos after the jump

At the 15th ESPN Winter X Games in Aspen, Colorado yesterday, BF Goodrich announced a multi-year partnership with snowboarding Jedi Shaun White: the 130-year-old tire company would teach the Olympic gold medalist how to drive. Not just get behind a wheel and use a turn signal, but, you know, really drive. Before a day spent with a few drivers from Team BFG, White had never driven a stickshift before – his Lamborghini Murcielago has E-Gear and his 1966 Mustang is an automatic – and readily admits "I'm a terrible driver." Autoblog was there to ask BFG and White what's it all about, and more importantly, who's going to replace Samuel Hubinette's gearbox?

Continue reading...




BFG's director of consumer experience, Jamey Fish, said the company has a great reputation among auto enthusiasts and gearheads and "a long history of putting the hurt on the competition," to which dozens of Baja victories and wins in the SCCA, Indy 500, WRC, the X Games, Rally America and King of the Hammers will attest. The question the company asked itself last Fall, however, was "Where do we want to take things?" – how would they get Benjamn Franklin Goodrich's wares that had served Charles Lindbergh and the Space Shuttle Columbia to a wider audience.

The answer they came up with was a program called 'Upgrading drivers' performance,' and the driver they've chosen to be the first recipient of that upgrade is Shaun White.

That selection could raise a couple of eyebrows, since White is not known for having anything to do with wheels beyond owning an E-Gear-equipped Lamborghini Mucielago LP640, and he pilots that on the ginger side ever since an unfortunate encounter with a tree on one of his first outings.



But the opportunity was exactly that: to spend a couple of years taking a guy who couldn't drive a manual from novice to possible race driver. White was taken to San Bernardino Airport and given a day of tutelage under three members of Team BFG: drift king Samuel Hubinette, time attack racer Lars Wolfe, and King of the Hammers victor Jason Shearer.

Actually, White was first given a Ford Mustang with a manual transmission so he could learn his way up and down the gears. Then he was thrown into the passenger seats of the race cars and truck to experience the difference between what he knew and what was possible.

We were told that by the end of the day White had shown flashes of skill, but there were moments when, as White himself said, it was "a crash course in driving." Having earned his way behind the wheel of Hubinette's Viper, he went on a tear, yanked the parking brake and the car spun around – but having not yet finished his course in stunt driver multitasking, he didn't hit the clutch and quickly learned that gearboxes don't take well to going backwards when in forward gears. When describing it, White gave a sheepish grin and said "I guess BFG's taking care of him..."



But the real question is: does this mean White is going the way of Mirra and Pastrana? White said "Not exactly – maybe if I get the itch once I get after it," but his energies remain focused on snowboarding competition at the X Games and the Olympics. "I find enough challenge in my sport – I just like to mix it up. Things like this distract me and make me better at my sport. If I got to a point where I was thinking that this is really my thing, could be an interesting avenue."

He digs cars but not in the traditional way of the enthusiast; he bought his Lamborghini when he was still on his temporary permit, and after test driving it and a Ferrari and a Bentley, "That car was just speaking to me, I like the style and how the doors came up, and it had this unobtainable glow. I'd been told I'd never have a car like that, so it was nice to get it." He also has a 1966 Mustang, also automatic, "smooth silver with a black roof," as he described it, "and I can cruse in it – it's not a spotter's car that everyone's looking at."

This is clearly, though, something he'll make time for. For White, the BFG partnership is another way to challenge himself and have fun learning different kinds of tricks. "I've always been curious about what it takes to pull off these moves," he said, and the test for everyone is to "take a novice driver like myself and turn me into a race car driver. I've alwys been able to control the speed myself on the snowboard, but now I have to learn how to understand and control it with driving."



BFG is going to set White up with various racers on Team BFG to both teach him and let him figure out which discipline he wants to pursue, if any. As of the first day, White said that "drifting in the Viper with Sam Hubinette was by far the most appealing."

His progress will be updated on video episode on BF Goodrich's site, and eventually he'll graduate to his own Subaru rally car prepped by Vermont Sports Cars (the same folks who prepped Travis Pastrana's Mt. Washington Subaru). White and his brother designed the livery, which is the number 86 set in a gold cirlce and lightning bolt motif on a black background. We won't expect to see him in this Summer's X Games rally events, but it's no longer out of the question.

For this weekend, at least, White will be concetrating on his half-pipe routine and the front double-cork ten that he just pulled off for the first time on Wednesday for the snowboard slopestyle competition in the ESPN X Games. And we guess he'll probably give a little more thought to picking his lines and connecting corners, and when he pulls a reverse, his clutch foot will probably tingle for a second or two...














I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 36 Comments
      • 3 Years Ago
      Mr. White is one lucky man. And all around nice guy. He's defiantly earned this opportunity and I hope he enjoys it. Maybe he'll cross over and we'll see him driving during the next x-games :)
      • 3 Years Ago
      im so jealous.. so so jealous
        • 3 Years Ago
        Yup. This looks like a rediculous amount of fun... I would switch places in a second with either Shaun OR the drivers...
      • 3 Years Ago
      Where is the snowboard RoofRack?
        • 3 Years Ago
        @renjosh

        If you don't like the article, then why the hell did you click on the link and bother to make a point about it. Just keep scrolling down the page. If you don't like Autoblog, then don't come here. Just do us all a favor and don't post again until you have something to say.
        • 3 Years Ago
        Wake me when BFG ends its sponsorship of Autoblog.
      • 3 Years Ago
      Wow cool.
      • 3 Years Ago
      where does one sign up for an opportunity like this, oh and is it required to have long hair?
      • 3 Years Ago
      Why not show the ropes to an up and coming kart/autocross/amateur driver. Or better yet to someone who has no formal racing experience but wants to race.

      That way you have some one dedicated to the sport who will compete in events. I'm sure this is fun for Shaun but he's not giving up the board.
        • 3 Years Ago
        Uh.... guys, this is purely a marketing exercise! They aren't turning him into a pro racer, it's more like the Toyota Celebrity race. These commericals are airing all over the X-Games. Guess what? People that watch the X-Games know Shaun White. Huh, Shaun White is in some cool cars going fast on BFGoodrich tires. Maybe I should go check out those tires the next time I need some. That's how marketing works. If you put joe schmoe in there, think anyone would care?
        • 3 Years Ago
        " If you put joe schmoe in there, think anyone would care?"

        Well, it depends on how good the writers are.

        If they're clever enough with the setup and execution, -more- people would care -more- than with the pro snowboarder... And they'd have a commercial that's more universally re-usable...

        Just an observation.
      • 3 Years Ago
      @Kevin6432
      If I may qualify my post which you seemingly found offensive. By your post I understand why you would be offended but to put it quite simply, I find the article in question on autoblog, to which I'm a daily viewer, intensely boring, for the simple reason that it stinks too much of a publicity stunt rather than anything to do with autoblogs claimed remit, which is of course an obsessive coverage of the auto industry. I wasn't trolling but appreciate how it could have been perceived.
      • 3 Years Ago
      As if I needed another reason to hate (read: be jealous of) Shaun White.
        • 3 Years Ago
        This was enough for me to be jealous of him:
        "he bought his Lamborghini when he was still on his temporary permit,"

        He could afford a Lamborghini when he was 15/16?!
      • 3 Years Ago
      It's quite pathetic that they are going to invest whatever time and money into this kid when there are probably hundreds, if not thousands of guys and girls who already know how to drive and would kill for a spot like this.
        • 3 Years Ago
        The brand will appeal to a much wider spectrum this way. The article states that BFG is a well-known name amongst motorsport enthusiasts but it wants to expand and appeal to a wider audience.. So taking a hip, relatively known character who isn't a car nut like the majority of BFG fans are, and showcase him under the guide of BFG trainers would reach out to those that the company did not yet have their attention
      • 3 Years Ago
      I find the subject of Shaun White to be boring.
      • 3 Years Ago
      It should have been me !!!
      • 3 Years Ago
      if your ultimate goal is to advertise your product, choose:
      a. celeb, b. some random bloke
    • Load More Comments