• Jan 27, 2011
Volvo wants to increase the number of units it sells each year in the U.S. So, it's going to... um... cut the number of models it offers? It may seem a little bass-ackwards to those of us without a business degree, but that's apparently the plan.

Says Doug Speck, head of Volvo's operations in the U.S., "Five or six [models] is probably a good number... We have to focus on the key segments with significant volume potential." At present, Volvo offers nine distinct nameplates, which means at least three have an appointment with a strange-looking man who wears a hooded black cape and carries a sickle.

According to Speck, the first model that will lose its lease on life is the V50 wagon. Others will follow, but not until Volvo's dealer network is informed of their funeral proceedings. If we were betting men, we'd wager the C30, C70 and XC70 would be the first to get the axe, but we'll know for sure soon enough.

The idea is to focus consumers' limited attention spans and what little marketing budget the automaker has available on its core models: the S60 sedan along with the XC60 and XC90 crossovers. Volvo is counting on its revised strategy to post double-digit sales increases in 2011 after six straight years of declining figures.

[Source: Automotive News – sub. req'd]


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  • 42 Comments
      • 3 Years Ago
      I don't expect a bunch of people to agree with me, but I think the V50 is one of the best looking cars on the road, with perhaps the exception of a few of the exotics. I do like wagons, and it's just such a great combination of sportiness and understated class.

      That said, I didn't buy one, so I guess I can't complain too loudly about it being discontinued... but I'll miss it.
      • 3 Years Ago
      Hm, getting rid of their small wagon (V50), the only model with an interesting design (C30), and the only one with a novel feature (hardtop convertible with seating for 4 on C70).

      So they're going to attract customers by...what, relying on their reputation for safety? Other automakers have caught up to them in that area, so why would I look at a Volvo for a sedan that's no different from what everyone else sells?
      • 3 Years Ago
      I've got a 2010 C30 r-design right now, and it's been the best car I've ever owned. I'll shed a tear if volvo gives the ax to the C30. It's a little gem that no one knows about.
      • 3 Years Ago
      Hmm, not sure about their strategy, but i'd say:

      Get rid of the S40/ V50. I love the S40 ( I have one) but it doesn't make much sense with the new S60 around. S60/V60 should BOTH be in the US to replace the S40/ V50. Essentially they'd but putting 3 Volvos in 2, saving them money as a result.

      DO NOT get rid of the C70 or C30. The C70, if noticed, people will realize is actually pretty cool. The c30 keeps Volvo "quirky".

      Xc60 and 90 keep, obviously. They're the moneymakers along with the S60.

      It'll be sad to see the XC70 go, as it's really the only remnant of wwhat made Volvo popular in recent history. I say keep it, and continue to make it an S80 variant. And make the S80 ( your flagship) 1000x more interesting next time!

      I guess the only one i'm truely pushing to get rid of is the S40; the one I have (and love), ironically.
      • 3 Years Ago
      I just bought a new XC90 to replace our old XC70 last week. I really wanted the XC70 T6. I just could not talk the wife into it. It would be a real shame if they were to kill all the wagons that made Volvo the brand that it is, but I guess I just helped Volvo make the case for what they seem to be planning.
      • 3 Years Ago
      I'd hate to see the C30 go. I think it's best looking little hatch in the US.
      • 3 Years Ago
      i hav S80 n i luv it!!!!!!!!
      • 3 Years Ago
      I've owned a C30 for 2+ years...no problems and "IT'S NOT TOO HEAVY!" Sheesh. Handles great and with 227hp gets up and goes. All of you that say not to kill it cause it's so cute...how many own one? I'm in Phoenix and have seen a scant few in 2+ years. To pricey? Get a used one. Priced a BMW 1 series lately? Or a GT Mustang? $35+ is a bit steep. Anything decent anymore is over $25...no more VW's for me...too many electrical problems and I hear it's not gotten much better. The C30 is roomy enough for me and the wife with plenty of back seat room. Put the seats down and it's great for the weekend getaway. Most people still don't recognize it. I tell the ones who ask what it is...."It's a Volvorarri! Volvo bought Ferrari and that's why I have the Prancing moose on my grille."
      Good luck shoppers...this could be gone soon.
      • 3 Years Ago
      The war on wagons continues here in the US unfortunately...

      What a shame...
      tenmiler
      • 2 Years Ago
      I have a 2010 V50 T5 AWD 6 speed, and it's my third Volvo (two XC70's including the new body style). I LOVE THIS CAR. Handles fantastic, flies up my mountain passes with the turbo, and goes like hell in the snow. And while I only have 17K on it, it's been an amazingly reliable little Swede. One of the only cars that two years later I look at it and am not bored by the styling. Oh well, maybe it will be a hot ticket when I'm ready to sell. :)
      • 3 Years Ago
      Please not the C30! I'm pretty close to buying a car and that's on the top of the list. And it's such a unique design, it would be great to see what they can do with it for the next design.
      • 3 Years Ago
      I love my '08 C30. It would be a shame to see it leave the US because it's very unique. Volvo, i want to be a repeat buyer but if you get ride of half your lineup it's going to be hard for me to stay.
      And when i think Volvo i will always think safe wagons. First the V70 and now possibly the XC70??
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