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Chevrolet dares to compare the new Cruze to an old Elantra – Click above to watch video after the jump

General Motors is using the phrase "Dare to Compare" as part of a campaign pitting its vehicles directly against competitors. In a new video you'll find after the break, the Chevrolet Cruze lines up against the Hyundai Elantra... the now-outdated 2010 Hyundai Elantra.

While the Cruze 1LT (why not the base LS?) indeed performs quite well against the previous-generation, base-model Hyundai sedan, we would prefer to see it go wheel-to-wheel with the 2011 Elantra. Apples to apples and all that, right? As it stands, Chevrolet has dared to compare itself to an older version of a car that has since improved greatly. Hardly seems like a fair fight...

For those wondering about the dollars and cents, the 2011 Chevrolet Cruze 1LT starts at $18,175 (the base Cruze LS starts at $16,275). By way of comparison, the base 2011 Hyundai Elantra GLS starts at $14,830 and the 2010 model started at $14,145.

It's not that the Cruze isn't a fine car... but ya know, the new 2011 Cruze is quite a bit better than a lot of older cars... including the Cobalt this Elantra once competed with. Click past the jump for the clip.

[Source: YouTube]


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    • 1 Second Ago
  • 102 Comments
      • 4 Years Ago
      The ad was from 2010, correct? Guess what, folks? The new Elantra wasnt out yet. Shock! So GM had every right to compare it to the last Elantra considering it was still for sale and one of the Cruze's competitors. Im not a GM fan for the most part, but this blatant GM bashing is getting as bad as the Toyota bashing.
      • 4 Years Ago
      GM, just when I thought you couldn't possibly be any dumber, you go and do something like this... and totally redeem yourself!
      • 4 Years Ago
      The Snuze has been less than stellar sales wise and inventory is piling up so Government Motors is grasping at straws to find butts for their seats.

      Better light a fire under Cruze salesmans rears.

      http://www.youtube.com/watch?v=tNCpoMggsKc
      • 4 Years Ago
      The Cruze is a great car and after sitting in one at the Detroit Autoshow I already know it will sell very well. Just because a car is flashy and cool does not mean it will sell very well.
        • 4 Years Ago
        Read my comment reply on the first page, you're silly.
      • 4 Years Ago
      Well of course we wouldn't want to compare it to the new Elantra
      • 4 Years Ago
      Yeah, gotta give this one an EPIC FAIL! Compare the 2011 Elantra and the Cruze, and THEN tell me which one looks bland and dated. :-)
      • 4 Years Ago
      Sadly, this tactic reeks of "Old GM", that is to say relying heavily on spurious advertising techniques rather than actual quality product to sell cars. This "Dare to Compare" stinks of desperation and insecurity on GM's part. Is GM really so disappointed with its own offering that it feels it best competes with an old Hyundai? Yeesh.

      It's really a terrible shame; I've been in a new Cruze and it's nothing to be ashamed of, especially for GM. It's truly a very good car for its targeted market. Why GM doesn't seem to be as confident, I don't know...
        • 4 Years Ago
        The hell are you talking about? "Old GM" never really did comparative advertising at all. It was a source of great frustration to me when they had some actual good products.
      • 4 Years Ago
      GM executive elite must read the folk writing here to simply realize how much the public is intelegent and so called Cruze/Elantra comparison just makes folllish it's own authors. Sad shame...
      • 4 Years Ago
      Sad thing is that a lot of people will see this and choose Cruze not knowing the Elantra is outdated
      • 4 Years Ago
      Looking at most of the comments it appears the Hyundai humping brigade has been here.
      • 4 Years Ago
      Must have learned how to do comparisons by watching their new owners... the Federal Government.
      • 4 Years Ago
      Looks like the "new" GM is resorting to old, cheap, lame tactics. And speaking of lame tactics, the only thing that would make this video worse is an appearance from the Chevy Volt dance squad.
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