To point out the obvious, BMW is in the mobility business. And for almost 100 years, that means it's limited itself to cars, crossovers and motorcycles. However, that doesn't mean the Bavarians aren't exploring other avenues, so in a bid to shine light on what will be shuttling us around in the decades to come, BMW has produced a documentary entitled "Wherever You Want To Go: Four Films about the Future of Mobility."

According to Marissa Mayer, VP Geographic and Location Services at Google, "There has been very little innovation in terms of modes of transportation." And looking around at both our infrastructure and the vehicles that populate it, that statement is hard to argue with. BMW's documentary crew met with Mayer and a host of other tech and mobility players, including Chris Anderson, Editor in Chief of Wired; Robin Chase, founder of ZipCar; Futurist Syd Mead; Virgin Galactic CEO George Whitesides; and, naturally, President of BMW DesignWorks USA Laurenz Shaffer to create the four-part series.

The documentaries will be released throughout February, with the first installment – "The New City" – dropping on the 1st, with new episodes being posted each week on BMWActivatetheFuture.com. We'll be covering each short as it's released, but for a sneak peak, check out the trailer and get more details in the press release below.



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BMW Debuts New BMW Documentaries Franchise to Kick-Off Unique "Collective Engineering" Project Dedicated To The Future of Mobility

"Wherever You Want To Go: Four Films about the Future of Mobility" Series to debut throughout February at www.BMWActivatetheFure.com


Woodcliff Lake, NJ – January 20, 2011... BMW of North America announced today the creation of BMW Documentaries, a new initiative dedicated to crafting original, thought-provoking and entertaining content about the future of mobility. Beginning with a four-part series entitled "Wherever You Want To Go: Four Films about the Future of Mobility", the films are intended to create a broader conversation about the future of mobility and to challenge existing consumer mindsets. A trailer for the series can be seen now at www.BMWActivetheFuture.com. The first film, "The New City" premieres on February 1st online at Subsequent films will premiere each Tuesday throughout the month of February.

The films will feature perspective and insight from many notable designers, technologists, inventors, writers, cultural figures and like-minded pioneers including Buzz Aldrin, famous astronaut; Chris Anderson, editor in chief of Wired; Lawrence Burns, scientist and author; Chris Brogan, social media expert; Robin Chase, founder of ZipCar, Massachusetts Institute of Technology Professor Wai Cheng; TreeHugger.com Founder Graham Hill; Marissa Mayer, Google vice president of geographic and location services; Futurist Syd Mead; Mike Musto from MrAngry.com; Foursquare Co-Founder Naveen Selvaduri; Laurenz Shaffer, president of BMW DesignWorks USA; and Virgin Galactic CEO George Whitesides.

"We learned a lot from our first field trial with the MINI E, including how to make our future electric vehicles better. One thing that also became crystal clear was the need for a collective dialogue about the future of mobility. As we prepare for our second field trial with the BMW ActiveE later this year, we wanted to get the conversation started now." said Rich Steinberg, Manager – Electric Vehicle Operations & Strategy, BMW of North America. "As an automobile company, the future of mobility is at the forefront of all of our development endeavors, and we are constantly asking ourselves how we can design cars of the future that positively impact the design of future cities."

Each of the four films will delve into the future of mobility through the lens of the cities we live in, our past, technology and invention and predictions of the future.

• "The New City" [February 1, 2011]
How the way we live will impact the way we move
• "The Future Just Isn't What It Used To Be" [February 8, 2011]
Past predictions and hopeful designs for the future of mobility
• "Reinventing Mobility" [February 15, 2011]
How technology will change mobility in the future
• "How We'll Learn To Stop Worrying and Love the Future" [February 22, 2011]
A look at things to come and a future of possibilities

Developed with kirshenbaum bond senecal + partners, BMW Documentaries is part of a larger "Activate the Future" initiative which will launch the BMW ActiveE electric vehicle, the next phase in BMW's quest for the future of mobility.

As part of "Activate the Future", later this year BMW will also launch a real time field trial with the ActiveE vehicle in six major cities including New York, Boston, Los Angeles, San Francisco, San Diego and Sacramento. Field trial participants will contribute real-time data to BMWActivateTheFuture.com, where it will be used to predict the impact of electric vehicles on megacities of the future.


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