• Jan 25, 2011
U.S.-market Mitsubishi i – Click above for high-res image gallery

Mitsubishi Motors, a Japanese automaker that has struggled through a global sales slump and barely escaped bankruptcy, is eyeing the plug-in vehicle market to turn its fate around. Mitsubishi's future plans call for the launch of eight new plug-in vehicles by the end of 2015, transforming the Japanese car maker from offering only a single electric-drive model (the i-MiEV) today, into a plug-in automotive powerhouse in four year's time.

Mitsubishi states that the eight scheduled vehicles launches will include a mix of plug-in hybrids and battery-electrics and feature autos like the U.S.-market Mitsubishi i and the Minicab MiEV, a commercial electric van slated to debut later this year. In addition, Mitsubishi's launch schedule calls for the automaker's first plug-in hybrid to hit the roads – in the U.S., Japan and Europe – by the end of 2012 (likely based on the Concept PX-MiEV crossover). Furthermore, Mitsubishi anticipates that its global production of plug-in vehicles will soar to 27,000 units per year by 2015.



Photos copyright ©2010 Jeff Glucker / AOL

[Source: Green Car Advisor]


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    • 1 Second Ago
  • 11 Comments
      • 3 Years Ago
      And over here Mr./Ms. Customer we have the Mitsubishi MiEV! Let's look at the features! It has an 50 mile range, looks weird and cost $30,000+.

      "Wait a minute, it's how much?"

      Did I tell you we have 84 month payment plans!

      "So the car will cost $8000 more than a comparable ICE car, looks like a jellybean, will depreciate faster than a Las Vegas home, has a dumb name, needs hours to charge, has less range than Cecil Fielder, and can realistically only be used as a commuter car?"

      But it has both lower and upper case letters in its name. That means it's cool!
        • 3 Years Ago
        The Miev's a clearly better value than the Wheego: 10% cheaper, double the seats, and a larger, stronger dealer support network.

        Tho, compared to the Leaf, it's a toss-up - still 10% cheaper, but Mitsu's not as strong as Nissan.
        • 3 Years Ago
        Damnit, potpie. You have a good point.
        But i still like the MiEV over the Leaf because it's rear motored, more efficient, still comfortable, and handles like a go kart.

        It should cost quite a bit less though. It would be a lot easier to swallow at ~25k. It has 1/3rd of the leaf's battery and a smaller motor + controller. No excuse for that price tag.
      • 3 Years Ago
      8 new plug-ins would be really good for the plug-in hybrid market. The increased competition should help the technology advance while lowering the cost to the consumer. However, it is just a statement. I would really like to see some designs or prototypes revealed.

      I am currently working with a university engineering team to modify a Saturn VUE into a plug-in hybrid.

      ------------------------------------------------------
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      • 3 Years Ago
      OK, does Mitsu sell even the Miev in the US today?

      I haven't seen much news or fanfare on the Miev compared to the Leaf / Volt - did I miss something?
        • 3 Years Ago
        And the reason they don't sell in the US is what? Fear of competition with Nissan / GM? What?
        • 3 Years Ago
        Mitsu can't afford to subsidise early sales so prices are currently high.
        In the US petrol prices are still comparatively low, so the iMiEV is going to make less sense.
        In fact even abroad where petrol prices are high they still rely on less purchase price sensitive buyers like Government agencies.
        Prices will drop if they make it to mass production, which their sales forecasts indicate they are not counting on for several years.
        Props to Mitsubishi for being the first to bring an electric car to market from a mass-manufacturer, and I really hope they pull it off, but they have an uphill battle against the might of Nissan/Renault.
        • 3 Years Ago
        John, they're not making 8 electric cars for the US only... the MiEV is selling all over Japan/Europe... why do we Americans think the world revolves around us? :-P
      • 3 Years Ago
      Fix the title guys... it says "laundch"

      -_-
      • 3 Years Ago
      The title: "Report: Mitsubishi will launch 8 new plug-in vehicles by 2015" ending with this: "Furthermore, Mitsubishi anticipates that its global production of plug-in vehicles will soar to 27,000 units per year by 2015."

      Only 27,000 with 8 models supporting plug-in charging!
      • 3 Years Ago
      Great news, the more electric vehicles on the market, the better for the consumer.

      But, um, shouldn't that be "four years time" instead of "four year's time"? Nothing possessive about that sentence, right?