GM reportedly leads Super Bowl ad spending
Reuters reports that GM will lead a pack of up to nine automakers buying ad space for the annual football extravaganza. The fact that so many automakers are willing to shell out up to $3 million for a 30-second spot could be considered a sign that the industry is primed for more growth. It surely illustrates that GM is in far better shape than it was in 2009 or 2010, when the Detroit-based automaker avoided the big game all together.
[Source: Reuters | Image: Gregory Shamus/Getty]
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