• Jan 22, 2011
Fiat 500C "La Dolce Vita" – Click above for high-res image gallery, follow the jump for video

The beauty of the Fiat 500 is that it's loaded with Italian style, but comes cheaper than anything this side of a Vespa. So if you were in the market, how much would you consider spending on a Cinquecento? $20K? Maybe $30k for a fully-loaded Abarth? How about €500,000? That's equivalent to about $670,000, and stands as the absurd price some anonymous Chinese businessman has apparently paid for a particularly opulent tacky example of the retro minicar.

The order came to Fenice Milano, the Italian studio whose Liberace-grade work we've reported on previously. They started with a 500C Abarth convertible, slathered it in paint infused with real 24k gold flakes, decked the interior out in teak, replaced the brightwork with more 24k gold and gave it a diamond-studded iPad docking into the dashboard. And just for good measure, they let Romeo Ferraris have at it. Their tuning jacked the stock 140-horsepower engine up to 200 hp, and they added Brembo brakes and a custom suspension for good measure.

The end result is about as nauseating an example of nouveau-riche excess as you're likely to find. If the owner thinks that by tying in his investment to a solid commodity like gold to stave off the negative effects of depreciation, he may be in for a rude awakening come resale time. Check out the video footage after the jump and the updated high-resolution image gallery below.



[Source: Fenice Milano via CarScoop]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 31 Comments
      • 3 Years Ago
      Sink-eh-spew-to
      • 3 Years Ago
      "The end result", as opposed to the beginning result? We get it, results come at the end, no need to be redundant.
        • 3 Years Ago
        End result meaning the result of all the mods, rather than the paint, trim, engine, etc. independently.
      • 3 Years Ago
      There are some ridiculously wealthy people in China. When I visited my company's facility in Ningbo I actually saw two Maybach's in the city! By comparison I've only seen a Maybach in the United States only once. Bear in mind that luxury cars in China are at least twice as much as they are here in the US,because of various engine taxes.

      The wealthy in China live at a level that the even the a well American couldn't even imagine. However since the leisure industries are relatively undeveloped in China there isn't very much for the noveua riche to do with their money, unlike the United States where someone with money can go dirt biking,hang gliding, buy a plane, boating. Although China may be catching up to the US in many respects it has quite a long way to go before its leisure industries approach the level development that we have here in the States. As a result of this lack of leisure development there are ALOT of people in China with too much money and too little to spend it on.
        • 3 Years Ago
        It's funny about the Maybach thing. I've never seen one in the USA but I'm here in Kazakhstan now and have seen three of them in a months time and the same thing goes here too where cars are more expensive than other places in the world. Don't get me wrong there's still quite a few old Lada's zipping around here too but there are also A LOT of modern cars here.
      • 3 Years Ago
      Taste police, arrest this man.
        • 3 Years Ago
        Seriously. I never thought the little 500 could be this tasteless.
      • 3 Years Ago
      That piece of yuck actually reduced my affection for the modern Fiat 500 as a whole.
      • 3 Years Ago
      Meh. Must be a slow news day.

      The Chinese and Arabs use gold where tacky Americans would use chrome or comestic carbon fiber weave.

      At least this silly toy has good power to weight ratio and decent brakes.
      • 3 Years Ago
      I never understood how some people can be so rich while making stupid, wasteful decisions... I know, it's a nieve statement since some of these people probably wipe their butts with $1000 bills, but seriously!
        • 3 Years Ago
        whatever bling this has, it can be TRUMPED!
      • 3 Years Ago
      It would be interesting to see a buyer later down the road strip the gold infused paint off the car to re-claim the material. If the price of gold continues to escalate at the rate the past few years, this guy might make a substancial sum of money. Perhaps the laws governing the import of gold in some nations would make this a very good idea. Remember the Rolls Royce of "Goldfinger" days? It worked for Flemming's story.
      • 3 Years Ago
      Slow news day already?
      This is soooo old.....
        • 3 Years Ago
        @nicholiservia

        Ya coz its us 'Mericans that bought those Chinese national debts, right?
        • 3 Years Ago
        NO STUPID

        Because our American jobs went overseas and BUILT THEIR COUNTRY.
        • 3 Years Ago
        American tax dollars and American jobs paid for this !
        • 3 Years Ago
        And where's the proof this is happened?
        I suspect a publicity stunt by Fenice Milano..
        • 3 Years Ago
        @nicholiservia

        Blame corporations that source jobs overseas for more profit, not those who are being exploited so you can still have access to goods for dirt cheap prices.

        Of course, I would not be telling you this if you are even remotely knowledgeable on... hell, anything.
      • 3 Years Ago
      Well, you gotta stand out from the other 1.4 billion people somehow. It's like city people putting purple HID lights on '94 accords and camrys; doesn't matter if it looks bad as long as you make sure you're different for difference's sake.
      • 3 Years Ago
      i like the stance and the size/shape of the wheels and tires. On a regular 500 they'd look hot. This thing just reminds me of a gold plated heated toilet seat.

      are we getting the folding roof model in the USA? It's a modern day 1950 Lois Lane Rambler convertible, same roof tracking along the window/roof rails.
      • 3 Years Ago
      All the child and slave laborers should revolt and mission number one is to drive that car up that guys butt.
    • Load More Comments