• Jan 21, 2011
In an attempt to accelerate its very sluggish sales volumes, Saab is planning to review the company's ad agency in the spring, according to Automotive News. The report notes that the automaker changed its European ad agency last year, and that with the recent departure of Mike Colleran as the company's COO earlier this month, there's a good chance that the Swedish automaker will be looking for fresh ideas on the advertising front. Former Volkswagen guru Matthias Seidl has taken over COO duties for the time being.
While speaking with AN at this year's Detroit Auto Show, Knut Simonson, head of global marketing for Saab, said that his company would review McCann Erickson this spring. The ad agency has held onto the Saab account since 2007, though after last year's dismal sales outcome, Saab is likely looking for new ways to breathe life into the company's American presence.

[Sources: Automotive News - Sub. Req., Saabs United]


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  • 7 Comments
      • 3 Years Ago
      Saab not participating at the Toronto Auto Show later this month, for me, is the final straw on this brand. I have a 2008 9-3 and was looking at the new 9-5 or 9-4x, but no more. I am not going to spend/risk a penny on this brand if they can't even be bothered to show consumers what they have at Canada's biggest show and give me confidence my car won't be worth the same as a Saturn Relay (insert dead brand crap car here). Goodbye Saab, you have taken my loyalty to the edge. Time to jump...
      • 3 Years Ago
      Good idea. The last commercial that was very Apple/Gap-ish showing the design studio was so ho-hum. SAAB for years have all but been absent from the commercial world that the only thing I can remember is "Born From Jets". My favorite ad is:

      http://www.youtube.com/watch?v=TFBu_UVrjss&feature=related

        • 3 Years Ago
        HA! i remember that ad! The irony that they used that great spot to highlight the most UN-saab-like product in their lineup. I had a hard time explaining to my friend why he couldn't take his family on vacation and do a European delivery of the 9-7X. i told him he could however go to Japan and pick up his 9-2X...
      • 3 Years Ago
      They also need to work on getting a new 9-3 to market quickly. The current one is woefully outdated and how many people really need/want a car as big as the 9-5? I've seen, like, one, and it's not as though I see hundreds of 5-Series bimmers, either. But the 3-Series (and to a lesser extent, the 1-Series)? Everywhere!
        • 3 Years Ago
        The current 9-3 is outdated, but damn it, if outdated is what keeps out GPS nav with 25 buttons cluttering my dash, so be it. I love how there's a set car audio section and set climate control section. I don't want a giant screen that I have to navigate to tell me my HVAC and stereo settings. I hope that the new 9-3 keeps some core fundamentals about simple elegant design and just rids the interior of any parts with GM stamped on them.