Report: Saab plans ad agency review as Colleran resigns
While speaking with AN at this year's Detroit Auto Show, Knut Simonson, head of global marketing for Saab, said that his company would review McCann Erickson this spring. The ad agency has held onto the Saab account since 2007, though after last year's dismal sales outcome, Saab is likely looking for new ways to breathe life into the company's American presence.
[Sources: Automotive News - Sub. Req., Saabs United]
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