• Jan 20th 2011 at 7:56AM
  • 6

Genovation G2

Genovation Inc., a Maryland-based designer of electric vehicles, has wrapped up the first phase of development for its battery-powered car; the G2. This phase included the completion of design elements, performance and crash simulations, fluid dynamics analysis and the construction of two quarter-scale models.

The G2 model, developed in collaboration with Tata Technologies, will incorporate elements from Genovation's G1 vehicle, an electric conversion of a Ford Focus. For the G1, Genovation relied upon off-the-shelf items, including an electric motor, battery pack, controllers and instrumentation to convert the Focus over to electric power.

Phase two of the G2's development is currently underway and will include production of a full-scale prototype model. Phase three includes both on-road and crash testing. Eventually, Genovation aims to construct a state-of-the-art production facility and launch the G2 electric on a limited level.

[Source: Genovation Inc.]


Genovation Cars Announces Completion of Phase I of Development of G2 Electric Car

Tata Technologies is Prime Contractor on Full Vehicle Program

Genovation Inc. (www.genovationcars.com), a Maryland designer and custom builder of environmentally friendly automobiles, announced the completion of Phase I of development of its G2 electric car model.

Phase I, managed and delivered by Tata Technologies, which serves as the prime contractor on the full vehicle project, included the completion of design details critical to a comprehensive business strategy, including cost analyses, performance simulations, crash simulations, computational fluid dynamics analyses and two quarter scale models.

Subcontractors on the G2 project include Metalsa, which recently acquired Dana Holding Corporation's structural product business, for the structural design and manufacturing; and Dana Thermal Products for the car's thermal operations (engine cooling, battery management and cabin climate control).

"We are very pleased to have completed this first phase in developing an efficient and reliable electric car," said Andrew Saul, Genovation CEO. "This is an excellent first step in providing customers with safe, sustainable automobiles that do not compromise driving independence; and at the same time, help us become one of the premier providers of green automobiles in the U.S."

"The Tata Technologies team is excited to be playing this pivotal role in the design and development of the G2," said Kevin Fisher, Tata Technologies President - Global Delivery. "We share the Genovation vision for the future of EV technology."

"Working with Genovation and the selected sub-contractors, we completed Phase 1 meeting all expectations with an innovative approach to engineering. To achieve these results, within the designated timeframe, was a tremendous accomplishment for the whole team," Fisher added.

Leopoldo Cedillo, Metalsa CEO, said, "We are very excited to have supported Genovation's accomplishment of completing this Phase 1 for the G2 electric car project. The development of design and manufacturing towards quality structural products becomes key to achieving an affordable, efficient, and reliable vehicle. Metalsa is committed to innovatively working with the necessary talent and resources, especially on material and weight, to assist Genovation in reaching their vision."

The completion of the first phase is a crucial milestone. The company now has key information relating to materials, weights, and associated costs to produce the vehicle. The G2 model that Tata Technologies is developing will incorporate Genovation's research and development that went into its G1 model, an electric conversion of a Ford Focus. The conversion included the installation of an electric motor, battery string, controller, instrumentation and generator; using off the shelf items.

Phase II of the G2 development has commenced. It will include the design of a G2 working prototype. Phase III includes building preproduction prototypes for road testing and crash tests. It will also include the design and building of a production facility. Long term, it is Genovation's goal to operate from a business plan that envisions building 1,000 units at a time through manufacturing "pods" that require just a few robots and relies more heavily on teams of skilled workers.

"For us to be successful, we need to be a market driven company. With this model, we can be nimble and react to where there is strong demand for our product," said Saul. Genovation was founded in 2007 by Mr. Saul. Other top company executives include Robert Irby, Senior Executive for Manufacturing and Operations, and Steven Rogers, President and Chief Technology Officer.

"The G2 is designed to be easily maintained at the dealership level; as opposed to the many sophisticated hybrid cars available today from major manufacturers that require highly-trained factory supported teams to maintain certain parts of the technology," said Saul. Genovation plans to differentiate itself from its competition by better understanding and anticipating the requirements of its clientele; be it the suburban family, green-conscious state/local government agencies, or corporations desiring a fleet of electric cars or plug-in hybrids.

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    • 1 Second Ago
      • 4 Years Ago
      The photo makes it look like a three wheeler, but on the website it has four.

      Note to marketing, don't make your vehicle look like it only has three wheels. Many potential customers will be lost after only the first glance.
      • 4 Years Ago
      Hmmm....I highly doubt any of these start-up car companies will ever make it, except for a very few, well-connected, highly funeded ones such s Tesla or Fisker...and even then it's a tough sell.
        • 4 Years Ago
        Genovation Inc. is a design firm. Tata (contracted to build) isn't a startup. Bigtime Indian auto. So strange that they would use a Ford Focus. Tata has lots of their own cars to use as platforms. The Focus is supposed to become a production BEV, which this car would have to compete against. Don't understand.
      • 4 Years Ago
      For what it's worth, my take is that this is really just a protype effort for Tata.

      1. Tata is looking for technology in the U.S. whether it's developed internally or in partnership with another company.
      2. Tata has established a technical office in suburban Detroit and is in the process of hiring around 400 engineers. I'm not sure of the specialities, but I assume that electrical/electronic would be high on the list as those are areas where Tata would like to have much more depth (there also is some Tata knowledge at Jag/Land Rover).
      3. In addition to the U.S. automakers, there are exensive technical facilites for other automakers in SE Michigan including Toyota and Hyundai/Kia. Many automotive suppliers also have a large technical footprint there.
      4. All of the automotive tech centers have at least some capability to build prototype vehicles, but Tata has essentially only an office. So for them to build out any concepts in the U.S., they need to find someone to do it. Could be done in SE Michigan, but everyone there is already very busy and potentially booked up. So they hooked up with Genovation.
      5. I wouldn't hold my breath for any type of viable/affordable vehicle coming from this group. But there could be some takeaways from the technical development that Tata could use in production later.
      • 4 Years Ago
      I'm all for green materials and efficient cars. But the G2 is awful looking -- no rhyme or reason for any of it...

      • 4 Years Ago
      Excuse me, i'll be in my vomitorium.
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