• Jan 20th 2011 at 7:26PM
  • 31
2011 Ford Edge – Click above for high-res image gallery

Ford dealers are beginning to realize some buyers aren't comfortable with the virtual switchgear of MyFord Touch, and at least one dealer in Michigan is offering a free tutorial of the touchscreen controls.

Village Ford in Dearborn admits that while some of its younger buyers are more comfortable with the system, "... less tech-savvy customers need to come back in again." And after Consumer Reports pulled its Recommended rating for the Ford Edge and Lincoln MKX due to ease-of-use issues with MyFord/MyLincoln Touch, there's little doubt Ford and its dealers want to proactively assuage concerns and get people comfortable with the controls.

However, as Jim Seavitt, the dealership's owner tells the Detroit Free Press, one issue is the lack of choice. If someone buys a vehicle with SYNC, they can choose not to use it, but if they option up for a higher spec Edge, "they have to use MyFord Touch," according to Seavitt.

[Source: Detroit Free Press]

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    • 1 Second Ago
      • 4 Years Ago
      It's kinda funny that so often older people ridicule younger people for being lazy (often times they are right) and not putting forth adequate effort, yet the same older folks refuse to put any effort into using newer technology.
      As if the answer "we didn't have computers when we were kids" is a good reason not to learn now.
      Sit in the friggin car for 15 minutes and fiddle with the god damn thing, same way your kids learned how to run circles around you with a computer.
      • 4 Years Ago
      What a lot of people forget is that there is redundancy in the system. There is MFT as the primary. Then you have physical buttons on the console below the screen. Depending on options it is a button or slide, but still something you can touch. There is also voice command system with a 10,000 word dictionary. But one most forget the d-pad controls on the steering wheel in conjunction with is the LCD screens located next to the speedo. Like another poster said. Take 15 minutes to actually learn your car. Its really not a hard system to learn.
      • 4 Years Ago
      I don't understand why you would buy an Edge - a vehicle targeted specifically at young buyers - if you didn't already have the technological inclination to use MyFord Touch.
        • 4 Years Ago
        For many older, empty nesters, the Edge is a pretty decent vehicle. The hatch allows them to carry stuff, but it isn't too big, and being a crossover it rides and drives reasonably well. It will easily accommodate another couple in the back seat. And for older people, the seating is just about at the right height where they can easily get in and out -- getting in and out of low cars or high SUVs is harder when you get older.
        • 4 Years Ago
        My senior mother has an '11 Edge with the touch. She has a hard time working the TV remote but it only took her a few days to figure out how to use ford touch. It's not that hard to use, it just takes a little getting used to like anything new techno toy. There's very little need to go thru a lot of menus. Once you have your settings completed (which you do while sitting in the driveway/garage0, you're ready to go. Easy peesy, lemon squeezy.
        • 4 Years Ago
        Because older people need vehicles too and often like the same styling/features that younger people like as well.

        Not to mention that many young buyers are not technologically inclined (And that not all Edges have MyFord Touch).
      • 4 Years Ago
      Isn't it the case that MYFORD Touch is voice activated and has steering wheel controls that are extremely intuitive just as they myriad of manufacturers do. Shouldn't CR have noticed this and those that also have a problem assessing the features while drivining; or, are they just too giddy to touch the screen.
      • 4 Years Ago
      So having a bad on-screen UI is okay as long as you have voice commands too?

      Sorry guys, I just don't agree.

      I know there are a lot of functions on these cars. And so you do need to make a complex system to run it. But despite this, still are good UIs and bad UIs. When people are having trouble figuring out your UI, chances are you have one of the worse ones.
      • 4 Years Ago
      yeah... that would be why apple takes the time to introduce their new customers to the iOS device... and also why they're the most successful retailers on earth and second most successful business in the country.

      Take time to explain your new features to customers and they'll leave the dealership happy and fairly confident vs annoyed which will work well for organic growth.

      Or... just refuse to support your tech as one of my dealers are doing and they'll just never, ever, return :D.
        • 4 Years Ago
        I don't like apple as a company, but I wonder how long it will take for their iOS to make it to vehicles. it is definitely easy to use.
      • 4 Years Ago
      The system is easy to use. It cracks me up how hard people make things. Can you talk and issue commands to a child than you can use it. How hard is it to say defroster 75. If you can speak than you can operate it. My 77 year old mother can work the system so anyone with any common sense can too. Driver distraction is a big thing now days with this system you just say a command and it does it, no looking down for silly knobs, just talk to it stupid.
        • 4 Years Ago
        I don't want to talk to my car, thanks.
      • 4 Years Ago
      You want an example of extreme technological overkill, check out Roadfly TV's review of the Audi A8L.


      Skip forward to 1:51 to see what I am talking about.

      The seats are 22 way adjustable seats and are so complex that they have to have a toggle switch to adjust the functions. That is just ridiculous. I would get frustrated and confused by that while trying to draw letters on a keypad to get directions, I could only imagine what someone like my mother or father would experience.

      Lexus does a much better job of making a very luxurious car that is still pretty straightforward to operate.
      • 4 Years Ago
      I think it's not that the system is difficult. It's actually very easy, and I'm surprised consumer reports has such a 1970's view of things (ok maybe not). Some people just have a phobia when they see technology, my Dad is one of them, and his IQ was tested at 152, so I know he's not that stupid. hehe

      Ford needs to take this into consideration at the time of purchase with well trained sales staff to deal with those that just can't be or don't want to be trained.

      Devices like MyFord Touch are the future and people are going to just have to get used to it sooner or later. I don't see too many people (besides the Amish) still using horse and buggy.
      • 4 Years Ago
      If anyone needs a lesson, it's those ignoramus at Consumer Reports.
      • 4 Years Ago
      I recently took about a 500 mile road trip in my friends '11 Edge Sport, and I found the MFT system to be fairly intuitive but not without some pretty serious faults. It only took me like half an hour to figure out all the functions and tricks, but I'm a techno-savvy mid-20's male. Most of my complaints are about the voice controls. They're bloody awful. How goddamn hard is it to understand White Castle you stupid machine? No, I'm not looking for Jim Whites Used Record Sales. And how in the world do you get to Daft Punk when I say "play artist: Slipknot"? Another complaint was that the system was sometimes quite slow to respond to touch screen inputs, and since there is no real positive feedback for button presses, I ocassionally found myself pressing it twice unneccesarily. The thord problem was the autofill on the nav was VERY aggressive, and got very annoying as it would stubbornly fill in destinations that I didn't want. It's definitely not the best system I've ever used, but besides these few faults, it's not terrible. I don't see what Consumer Reports problem is.
      • 4 Years Ago
      I am the Sync specialist at my dealer, and aside from being a bit slow, I think MyFord Touch is fine. For the most part, people should READ THE OWNERS MANUAL. Read the book, and THEN ask questions. I swear I'm about to start tearing owner's manuals in half because people don't bother with them, instead they bother ME. And I'll tell you, warranty doesn't pay me for answering customer's sync/myford questions, the customers don't pay me for answering customer's sync/myford questions, and my dealership doesn't pay me for answering customer's sync/myford questions. Honestly, read the book, that's why they put it in there.
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