• Jan 20, 2011
Aston Martin Cygnet Launch Editions - Click above for high-res image gallery

If you've been wondering exactly how much Aston Martin plans on charging for the pleasure of owning its new Toyota iQ Cygnet, wonder no more. The company has officially released pricing details on its first sub-compact. For the lowly price of just £30,995, you can slide behind the leather-wrapped wheel and avoid the hassle of having to shell out for those pesky congestion charges in downtown London.

Seems perfectly justifiable to us.

Aston Martin is offering two special-edition version of the Cygnet to commemorate the car's launch. The first, fittingly called the Cygnet Launch Edition White, is slathered in Snow White paint. If this is Aston Martin's interpretation of the fairest of them all, we'd hate to see the seven dwarves. The exterior also gets plenty of chrome bright work and custom wheels, while the interior gets pearl-white leather and satin chrome accents.

If that's just not naughty enough for you, Aston Martin is also offering up the Cygnet Launch Edition Black. The evil twin is dipped in Magic Black paint that hides shades of green. Matte-black louvers and chrome accents dominate the rest of the exterior, while the cabin is treated to diamond-pattern black leather. Hit the jump for the full press blast.



[Source: Aston Martin]
Show full PR text
ASTON MARTIN CYGNET LAUNCH EDITIONS; WHITE AND BLACK
20/01/11

* Aston Martin confirms launch details for new Cygnet city car
* Two special launch editions to commence production of city car at company's Gaydon headquarters in the UK
* An Aston Martin Tailor-Fit solution for the city offering luxury and individuality

Gaydon, 20 January 2011: Aston Martin announces the arrival of the ultimate city car, a Tailor-Fit solution for urban driving in the contemporary metropolis, with two strictly limited Cygnet launch editions.

To celebrate the commencement of production, the new Aston Martin Cygnet will be available in two special launch edition models, each exemplifying the highly bespoke nature of this unique car. The two Cygnet Launch Edition models; White and Black, are available with either standard manual or optional CVT automated transmission and each will be produced for a strictly limited time.

Cygnet is a bespoke luxury commuter car, designed to take you into the heart of the city, with ultra-compact packaging and low-emission engine technology. These efficiencies are paired with the manufacturing and craft skill that is closely associated with Aston Martin. Craftsmanship and meticulous attention to detail characterise each Cygnet, and the extremely high levels of interior finish are exemplified by the choice of materials and colours on these two unique models.

Cygnet Launch Edition White brings together a serene exterior; finished in Snow White paint with a mix of silver mesh, chrome brightwork and White Diamond turned alloy wheels. The interior of the White edition features seats hand trimmed in Pearl white leather with perforated Alcantara inserts, complemented by satin chrome. On the exterior, Aston Martin's attention to detail is exemplified with the iconic wings badge appearing in matching white.

In contrast, Cygnet Launch Edition Black features Magic Black metallic paint with a specially developed deep sea green effect, offset by matt black louvers and chrome brightwork. Inside, the seats and dash are finished in pure black full grain leather, perforated in a specially-developed diamond pattern. Dark chrome accents adorn the cabin, while the wings badges are rendered in black throughout.

Both Cygnet Launch Editions also come with a bespoke Bill Amberg five-piece luggage set, especially designed for and tailored to Cygnet. Available in a contemporary combination of black leather with technical fabric, the set comprises glove box bag, removable door pocket bag, holdall, garment bag and a collapsible tote bag.

Cygnet Background

Cygnet has generated a huge level of interest amongst both existing Aston Martin owners and customers new to the brand. High tech, compact and built to the same exacting standards and levels as Aston Martin's acclaimed range of sports cars, Cygnet has already become the perfect addition to a V8 Vantage, DB9, Rapide, DBS or the forthcoming One-77 as the ultimate means of metropolitan transport.

Cygnet benefits from highly sophisticated active and passive safety technology to protect driver, passengers and pedestrians, with a range of breakthrough features rarely seen in small cars. Cygnet delivers everything the city driver needs, from essential equipment like ABS, nine airbags, stability control, electronic brake assist and retractable door mirrors to a luxurious interior specification, including keyless entry and start, heated seats, and satellite navigation, all packed into a car that is just three metres long.

Despite its compact but neatly-proportioned form, Cygnet is clearly recognisable as an Aston Martin. The marque's characteristic design language, including signature details such as the metal grille, elongated side strake and inverted rear lights, establish a distinguished, solid form with strong road presence.

Cygnet is the eighth major production car Aston Martin has introduced at its state-of-the art Gaydon facility since 2004, and is assembled in a new dedicated facility by the same skilled local workforce of technicians and craftspeople that create Aston Martin's award-winning range of sports cars. Cygnet demonstrates Aston Martin's ongoing commitment to British manufacturing, supported by a strong local supplier network providing the finest materials and components. As a result, Cygnet's build quality matches its discrete styling, the richly detailed interior and exterior forming a visual and tactile delight.
The Aston Martin Cygnet is a car without compromise, as dedicated to urban functionalism as its sporting siblings are to driver involvement, dynamics and long-distance comfort. With space for up to four adults, Cygnet is light, compact, safe, efficient and highly manoeuvrable.

Launch Edition White and Launch Edition Black epitomise Cygnet's qualities; craft and skill in a luxurious but compact package, with heart, soul and personality Tailor-Fit for the modern city.
Cygnet production commences in April 2011 and is initially on sale now through Aston Martin's European dealership network, with the company actively working on expanding market availability by 2012.

Cygnet production commences in April 2011 and is initially on sale now through Aston Martin's European dealership network, with the company actively working on expanding market availability by 2012. Prices start from £30,995.


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    • 1 Second Ago
  • 51 Comments
      • 3 Years Ago
      For the 9 millionth time people...Aston is simply using this car to boost their corporate avg fuel economy. Do you really think they rebadged a cheap $10k toyota because they though it was cool?
        • 3 Years Ago
        Do you need to sell some to make the corporate avg fuel economy rule work or is it enough to just register them to the company? Poor AM employees...
        • 3 Years Ago
        This was the easy, lazy, don't-have-means-to-develop-my-cars way out. The only long-term way to do this is what Mercedes, BMW, Porsche, Ferrari, Bentley, Lamborghini et al are doing, introduce new tech to maximize fuel efficiency:
        - Direct injection
        - Stop-start
        - Brake energy regeneration
        - Reduce internal friction
        - Lower mass
        - Double-clutch gearboxes with 7+ gears
        - Mild hybrid tech for some versions
        THAT's how you lower your corporate average emissions.

        AM is using ten-year-old tech, in fact they're still stuck with what Ford paid for, and now have nowhere to go but to beg Toyota to let them Pimp their urban ride and sell it for thrice its original price, no mechanical mods whatsoever, just kitsch looks. Truly dismal, as is their future.
      • 3 Years Ago
      Ok, ok, Aston Martin you made your point! Jokes over right???
      • 3 Years Ago
      This car makes me sick. And I think I speak for the entire automotive enthusiast community when I say that. If such a vehicle HAD to exist, I'd rather a Mini, Ford Ka or Mercedes A-Class.

      This? Just...NO.
      • 3 Years Ago
      If you're British, reasonably well educated, and old enough to remember the Wood & Pickett Minis or Radford Mini DeVille, you'll understand exactly the kind of clientele the Cygnet will be directed at. Otherwise, you just won't get it and simply blame corporate emissions standards for its existence.
        • 3 Years Ago
        You're quite right. I'm sure we'll see lots of them parked round Chelsea. Peter Sellers would probably have bought one.
      • 3 Years Ago
      Before this car (regardless of how good or exclusive it might be) AM was way above Porsche in my eyes, on pair with Ferrari. Not anymore. :(
        • 3 Years Ago
        @Brummie - I agree the thing is ugly, but get your facts straight about China. Yes they maybe building Coal plants, but they are far cleaner and efficient than any other Coal plant on this planet. http://www.nytimes.com/2009/05/11/world/asia/11coal.html?_r=1&scp=1&sq=china+advanced+coal+power+plants&st=nyt

        and China is way ahead of most countries in terms if green energy, don't even tell me you don't know China has the most advanced Solar panels (not to mention they supply and make almost all solar panels for contractors world wide) http://www.nytimes.com/2010/09/09/business/global/09trade.html?scp=3&sq=china+solar+panel&st=nyt
        • 3 Years Ago
        /* This commenting pseudo-system sucks. It would be nice when a comment gets rejected to know the actual reason, instead of that b/s about email sent to my address. This is also reason why I'm posting the reply in two parts. */
        • 3 Years Ago
        It is hideous, the first one I saw was just before Christmas. It was in a dealer on Park Lane, London, painted Gold and hopefully it will be the last one I see.

        I think its a EU emissions law rather than just the UK . I am not sure the handful of cars Aston sold last year is going make a massive difference to the worlds CO2 levels when you consider China still insists on making one new fossil fuel power station each week and can't even be bothered to take on responsibility for their actions whilst bleating its their turn to prosper.

        Aston should have used the 'Tickford' brand and followed the route Lotus are taking with their city car or develop a smaller sports car but again with a alternative badge.
        • 3 Years Ago
        While I think they were kinda forced to build this clownomobil, it does not make any difference, the damage has been done.
        • 3 Years Ago
        @VictorRaikkonen - no one's calling into question WHY they're producing a micro car but rather WHY they're choosing such a biblically awful option. Given aston has a history with a certain microcar from britain, and given how the mini is easily the best handling hatch in the class, and quite peppy to boot, the beef is with the choice of perhaps the worst option out there to rebrand an aston.
        • 3 Years Ago
        If it weren't for Fiat, Ferrari would be forced down this road too. Aston's not doing it because they think it enhances the brand, they're doing it because it lets them avoid watering down the other cars.
      • 3 Years Ago
      This car makes me sad for Aston Martin. Look at the interior... just cheap looking. An Aston Martin should never be a re-badged Toyota, ever.
        • 3 Years Ago
        "No matter economic climate we are facing, this form of "Aston Martin" will always be a disappointment. I only wish I can unsee the already seen."

        Interesting viewpoint. And for those of us interested in high class British motoring manufacturers such as AM, this is a far more preferable option that the the fate suffered by the likes of Jensen, Gilbern and more recently, Marcos.
        • 3 Years Ago
        yes, damned emissions laws.
        Surely some chronic lung diseases and a few lost iq points of urban kids are well worth having cars that are 'cool'.

        I don't know what people are thinking.

        I mean who really cares if you can light a river on fire or not.
        • 3 Years Ago
        @Bloke. No matter economic climate we are facing, this form of "Aston Martin" will always be a disappointment. I only wish I can unsee the already seen.
        • 3 Years Ago
        @Wally:
        The less money that gets spent on designing a small p.o.s car to meet emissions requirements means more money that gets spent on developing the Aston supercars (I really hope the money saved isn't getting put towards an Aston/Lagonda suv.
        • 3 Years Ago
        "An Aston Martin should never be a re-badged Toyota, ever."

        If someone said in 1960 "I predict that by 2009, GM will be producing such absolute rubbish it'll go bankrupt", they'd have been tried for treason and - knowing the people of the USA - probably put to death by stoning. At the very least, you'd have been laughed and then yelled at. Or probably shot.

        It's a new economic climate with the transfer of economic power going from the west to the east again after 500 years. Things will be very different, and the sooner people get used to it, the better.
        • 3 Years Ago
        To everyone who keeps saying, "They had to do this", just stop. Nobody forced Aston Martin to employ a Toyota as their small car. This is a cheap, thoughtless, pathetic answer to their need for a small car problem. What they "need" to do is design their own vehicles just like they always have and stay far away from Toyota.
      • 3 Years Ago
      This is ridiculous. If you need to make a small car for emissions purposes, why not make the best Mazda Miata the world has ever seen, instead of this??
        • 3 Years Ago
        fantastic point! my only guess would be that aston needed a car closer to 55mpg... the miata is what, 30 mpg??
      • 3 Years Ago
      And for those of you who are nervous about driving your DBS or Vantage in a congested city like Manhattan, no problem. Both come with a trailer hitch and a flat bed option to haul a Cygnet. That way you can park on the outskirts of town, and use your Cygnet for in-city commuting.

      :)

      • 3 Years Ago
      This is what comes of illogical government regulation of MPG requirements. Why should a car maker that sells ~1000 vehicles a year, all of which are sports cars, be held to the same standard as a company like GM that sells over a million, and of every type? It's insanity! GM sells ONE THOUSAND TIMES as many vehicles and yet Aston Martin gets screwed with the same broomstick they do. Add to that the fact that cars like Aston Martins and others, on average, are driven FAR less often than their drearier and less costly counterparts from full line manufacturers. I'd be willing to bet that the average Aston Martin produces FAR less CO2 over the course of a year than the average Prius, simply because it isn't driven on a daily or even weekly basis.

      There need to be some common sense regulation of these laws or we'll all be driving curiously decorated Toyota Aygos against our will. I'm sure Aston Martin will be just fine not selling a single one of these cars simply because they weren't MADE to be sold. They were made to get them around a stupid law. Anyone who buys one is a seriously deranged individual.
      • 3 Years Ago
      I actually like it, I agree that it's not very exciting, but it is the nicest of the tiny city cars.
      It is a car built for a niche market, it is not made to appeal everyone, thats why it costs £30,000.

      Think of it as a Coach built IQ rather than a different car.
      Toyota IQ by Aston Martin.
      • 3 Years Ago
      Today on the way to my office I saw a Cygnet in red parked right at a first class club (King Kamehameha Suite) here in Frankfurt with an advertisment of a Aston Martin Dealer in the near (Kronberg). The webaddress printed on the whole side of the car was www.cygnet-astonmartin.de.
      • 3 Years Ago
      Why am I the only one in the world that likes this car and thinks it's adorable!
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