• Jan 19, 2011
Infiniti Essence Concept – Click above for high-res image gallery

It's not uncommon for an automaker to be evaluating several potential products at the same time, but those models usually hover within the parameters of the company's existing line-up. Not the case with Infiniti. Nissan's luxury division is reportedly looking at going both up-market and down with a pair of new products to give it a much father reach than the current range.

First up is a halo model, and after looking at the competition, Infiniti has reportedly come to the conclusion that, in order to lure buyers into showrooms, they'll need something attractive and high-end. And while a successor to the Q45 flagship sedan was once seen as a potential route, reports indicate that, if given the green light, a sportscar to rival the likes of the Audi R8, Mercedes-Benz SLS AMG and even the Lexus LFA would be the way to go. The show-stopping Essence concept previewed that notion, but Infiniti is reportedly still mulling the idea over, and the presence of the Nissan GT-R surely isn't helping focus the picture.

At the other end of the spectrum, Infiniti has long been considering the idea of an entry-level hatchback model to take on the Audi A3, BMW 1 Series and Volvo C30. Arch-rival Lexus became the first of the Japanese luxury brands to earnestly pursue the segment with the CT 200h, and if Infiniti is serious about getting a younger demographic, it could opt to follow suite in short order.



[Source: Ward's]


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    • 1 Second Ago
  • 38 Comments
      • 3 Years Ago
      damn the rear of that essense is just the perfect combo of every car.
      • 3 Years Ago
      I've been thinking that Infiniti should have a 1-Series competitor for a while now. I have an older Q45t that I adore, but have no need for such a large car anymore. I think a small Infiniti hatch should be rwd/awd, not fwd:

      http://artandcolour.blogspot.com/2010/08/rwd-infiniti-d20-to-combat-1-series.html
      • 3 Years Ago
      So, the G25 is NOT entry level? Hmmm.
      Rbluemalibu
      • 3 Years Ago
      Not much to say but It's one of the most BEAUTIFUL cars I think I've ever seen.......
      • 3 Years Ago
      I like this idea! I wish quite often that my Mazda Speed 3 was a bit more upscale... "quite often" being every time I hear all the damn rattles. Nice luxury hatch with a decent engine (I know they won't drop the 3.7 in there though) and a proper gearbox would turn some heads.

      ...of course it would take 4 or 5 years to go from "we're thinking about it" to "come buy this car," and I will be driving something else by then.
        • 3 Years Ago
        Dude, I wouldn't even have my feelings hurt if they just made the GT-R an Infiniti, with a better interior. It'd probably help a lot with the depreciation. That being said, I'm sure that a flagship sports car is a key move to move the company forward; some wealthy folks won't buy a 90k Nissan for understandable reasons (such as lawyers and clients, and whatever). Infiniti: build the Essence. You won't regret it.
      • 3 Years Ago
      IF the Essence use GTR chasis and NA engine whit RWD ...I sorry for BMW BUT GTR chasis its waaaaaaaaaay better and this concept its soo much beautiful.
        • 3 Years Ago
        Yeah but they're continuously changing and evolving the GT-R. So the GT-R would eventually beat their luxo halo car unless they going to throw money to both cars for constant R&D, I don't see this happening. Instead on focusing on mostly performance, just give it good looks, heck if the Aston Martin can do it so can Nissan... I hope.
      • 3 Years Ago
      I think that Infiniti needs a Halo car. They should build the essence and make it Infiniti branded only. I think that having one Halo car for any manufacturer, regardless if it is a petrol powered or hybrid powered or whatever powered, causes traffic in their dealership. If BMW is going FWD for their entry level line-up and they have the mighty M-series doing their Halo models, same goes for Mercedes-Benz and Audi, why not? As long as the vehicles meet the new stringent Cafe laws and so forth.
      • 3 Years Ago
      "Infiniti" and "entry level hatchback" don't quite mix in my mind...
        • 3 Years Ago
        Infiniti G20 wasn't a hatchback. It was sedan that competed with the Acura Integra.


        To all above...

        Just because you won't buy it doesn't mean there isn't a market.
        • 3 Years Ago
        @Anti-believer

        I know that, but just because it was a sedan doesn't mean that the principle of the entry level Infiniti based on an economy car doesn't ring true here.
        • 3 Years Ago
        They did it for a decade with the Infiniti G20.
        • 3 Years Ago
        @ zamafir

        The G25 should have packed the MR16DDT from the Juke and tuned to 220hp. The power would have remained low enough for Infiniti to target those that didn't want all the power in the G37 but would have provided immense tuning opportunities who wanted to get into an Infiniti on the cheap (relatively speaking).
        • 3 Years Ago
        neither should infiniti and 'anemic, crappy, weaker than a 2.0T 2.5L V6' yet nissan already went there. Why not? It's not like their BMW. They occupy the lower rung of the luxury ladder already offering people a 'budget' alternative to the 3 series.
        • 3 Years Ago
        Obviously you're forgetting about the cafe laws that are enforcing automakers to increase their fuel economy immediately.

        If you don't like the entry level hatchback/sedan don't buy it.
        • 3 Years Ago
        eeep 'they're'. sad.
        • 3 Years Ago
        Their sport concept car while back would do nicely. I rather have it as a Nissan tho...

        Oh their Ellure Concept could be a hatchback.
      • 3 Years Ago
      Am I the only one to catch father instead of farther at the end of the first paragraph?
      Playing Where's Waldo with the typos is one of the more entertaining aspects of the interwebs.
      • 3 Years Ago
      I predict the entry-level hatchback will be Nissan Juke-based. You'll see!
      random231
      • 3 Years Ago
      i don't understand why it has to be all that significant as a super car. why not just copy the germans. put the v8 that already has emissions done in a platform that already has crash testing done. get the suspension/brakes up to snuff and put the dual clutch out of the gtr or just the 6 speed. it would be a gtr essentially without AWD or the turbo six, but a lower price tag.... parts bin special at its best....
      • 3 Years Ago
      I'd want to see the Essence concept brought to life in a supercar built on the GT-R chassis. Make it actually look luxurious and classy (let's face it, the GT-R ain't pretty), give it a softer-sprung adjustable suspension so its goal wouldn't necessarily to beat the latest and greatest Porsche on the market.
        • 3 Years Ago
        The GTR already weighs 3800 lbs so adding luxury and infinifying it will probably make it tip over 4000 lbs. infiniti based off the GTR is not the way to go imo for a halo car.
        • 3 Years Ago
        Kinda depends on the approach in how they'd change it from the regular GT-R. The luxury version of the GT-R (the Egoist) is actually lighter than the stock version, so Infinitizing it (totally made up that word) wouldn't necessarily make it heavier. They could go the Lexus LF-A route and have a whole bunch of parts made of carbon fiber.
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