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Mazda Minagi Concept – Click above for high-res image gallery

Mazda has dropped the official details on the company's Minagi Concept. The sleek CUV is intended to give us all a little taste of exactly where Mazda's design is headed in the near future as well as show off the company's new Skyactiv drivetrain technologies. Mazda isn't telling us exactly what's under that sculpted hood other than to say that the Minagi gets its power from a Skyactiv engine and puts it to the ground via a Skyactiv transmission. In addition to those fuel-saving components, Mazda claims that the Minagi also uses a host of weight-saving tricks to boost fuel economy.

The concept wears the new Mazda design theme called Kodo, or soul of motion. From what we can see from the renderings, the look is a full galaxy ahead of the all smiles design the Japanese automaker is currently employing. We'll be interested to see how the lines translate to the real world when the concept shows up at this year's Geneva Motor Show in March. Hit the jump for the full press release.

  • Mazda Minagi Concept

  • Mazda Minagi Concept

  • Mazda Minagi Concept

[Source: Mazda]
Show full PR text
Mazda MINAGI Concept to Showcase Mazda's All-new SKYACTIV Technologies and KODO Design at the Geneva Motor Show

HIROSHIMA, Japan-Mazda Motor Corporation will showcase the world premiere of its new MINAGI compact crossover SUV concept car during the press days of the 2011 Geneva motor show, which is being held from March 1-13, 2011. The Mazda MINAGI concept fully embraces Mazda's new SKYACTIV technologies and its new design theme, KODO – Soul of Motion. The exciting MINAGI concept is the forerunner to the launch of Mazda's upcoming next-generation products and symbolizes the evolution of the Mazda brand as it begins a new era.


The Mazda MINAGI is a compact crossover SUV concept that combines Mazda's SKYACTIV technologies - which represent the harmony between driving pleasure and outstanding environmental and safety performance - with emotional KODO design that communicates pent up energy bursting with vitality as the vehicle nimbly navigates a sprawling urban cityscape. Fully introducing SKYACTIV technologies throughout, MINAGI is equipped with a SKYACTIV engine and SKYACTIV transmission fitted to a SKYACTIV-Body and chassis that merge comprehensive weight reduction with the assurance of ample safety features.

Mazda's stand at the Geneva show will also feature new SKYACTIV technology exhibits and the
Mazda SHINARI design concept car, among a wide range of products.

Officially titled the 81e Salon International de l'Auto de Genève, the show's press days are March
1 and 2, and the public days are March 3-13, 2011. Mazda will hold a press conference on Tuesday, March 1.

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    • 1 Second Ago
      • 4 Years Ago
      Here is some info on the SkyActiv-G engine that may be powering this new vehicle.


      The website claims the engine can make 30km/L (70mpg) with regular unleaded gasoline in a Mazda2. I have no idea what cycle that's on, but those are ridiculous numbers. It will probably make significantly less in a CUV, but I suppose 40mpg combined might not be out of the question?
        • 4 Years Ago
        They are going to raise compression from 10 to 14, incorporate DI, add start-stop, and use SkyDrive yet the engine will only make the same mpg as the A-spec Ford Fiesta (the least efficient version)?

        I'm not terribly bullish on Mazda's technical capabilities b/c their cars routinely make poor economy figures, but 35mpg would be an embarrassment for Mazda. The current Mazda 2 makes 32mpg from the old 1.5L MZR engine which is 10:1 compression and doesn't even feature VVT, IIRC.

        If the SkyActiv is only as good as the latest Ford Sigma, Mazda need to stop building cars.
        • 4 Years Ago
        The Prius is designed to maximize fuel economy on the Japanese 10-15 cycle. EV mode cutoff corresponds with the 10 cycles and the Japanese Prius has an EV mode button as well, IIRC. I don't think you can compare the Prius' EPA-Japan ratio, to the SkyActiv's ratio.

        I suppose 39mpg combined is a reasonable figure, but I'd be a bit disappointed if a high-compression engine and start-stop only made 39 mpg. It's got to break 40mpg combined to be something special.
        • 4 Years Ago
        The 10-15 cycle is a joke, it runs at near ideal speeds, never exceeds 45 MPH.

        Ford did a publicity stunt getting almost 50 MPG from Mustang by driving ~45 MPH:

        You have to stop paying attention to these kinds of numbers, they are meaningless.

        When they finally put a Sky drivetrain in the Mazda 2 and ship to the USA, it will turn in similar numbers to the Fiesta SFE. Around 30/40 mpg.
        • 4 Years Ago
        Oh they might get 31/41, but really the problem is your unrealistic expectations based on unrealistic foreign cycles like Japans 10-15.

        No basic gas engine is going to score significantly more than 30/40 on EPA. Even the tiny Smart only gets 33/41.

        This is what you will see when any of the foreign 70MPG wonder cars come over.

      • 4 Years Ago
      Now THAT is SEXY.
      • 4 Years Ago
      Ford Vertrek concept with mazda kodo face. looks pretty sleek though hope this will look like their future CUV
        • 4 Years Ago
        That means a verry nice Tribute replacement. I'll take it
      • 4 Years Ago
      Absolutely beautiful. That's the way to do the smiley face on the front the correct way. I see a little of the new Kia Sportage in the rear 3/4. Thumbs up to Mazda.
        • 4 Years Ago
        Well, the Sportage has NO glass next to the D pillar because there is no D pillar. I hope Mazda thought a little about function over form. I'd like to not back over a small elephant without using a back up cam.
        • 4 Years Ago
        @ jhwkr
        I was kinda thinking the taillamps shape were Sportage-ish, and the overall stockiness to the vehicle. I know there isn't a D-pillar on the Sportage. Sorry about that. :(

        (I wish Autoblog would offer a "preview" before "add comment" -- doh!)
      • 4 Years Ago
      My wife can hardly see the road in front of her 3 hatch now. This looks even tougher to find the curbs she's taken the right front suspension out with three times. And she doesn't phone, text or eat in the car.
        • 4 Years Ago
        Maybe she needs to visit a Lenscrafters or stop driving altogether. Spacial recognition and depth perception is important when behind the wheel and it sounds as if she can't do either....

        I have a MS3 which has a HIGHER hood and I have had 0 issues with the vehicle, same can be said for thousands of other Mazda 3 pilots.
      • 4 Years Ago
      Snowdog, I'm not basing my fuel economy assumptions on the numbers generated by foreign testing, but on the underlying technology, and how it relates to EPA testing standards. Since you don't understand the underlying technology, you assume that I'm wildly misled by fuel consumption figures generated by Euro and Japanese testing cycles. I only use the foreign numbers to see if my estimates are too aggressive or too conservative.

      If you understand the underlying technologies, then you'd be aware that eclipsing 40mpg with the SkyActiv engine would be a relatively straightforward affair. Whether or not Mazda have the deep pockets and the personnel necessary to make it happen is difficult to decide, but the underlying technology can easily achieve efficiency ratings of 15% or more. Imo, it just depends how far you can push lean and ultra-lean burn.

      If Ford sold the new Fiesta in Japan, we'd probably have a better idea of what to expect b/c we could look up the 10-15 ratings.
      • 4 Years Ago
      Compare this to the Toyota creation posted on the next page. This is a "car" and the other is not; and to the apologists, this is a spirited horse and that is a mule.
      • 4 Years Ago
      Alright you're all thinking it so I'll say it.

      It should have been called the miyagi like from karate kid's mr. miyagi.
      • 4 Years Ago
      Sponsored by nicki MINAJ


      Just kidding
      • 4 Years Ago
      This and that Vertrek concept must share the same platform. They both look great!
      • 4 Years Ago
      i see an infiniti.
        • 4 Years Ago
        Oh yeah, one look at the rear and I thought, "Holy crap, it's an EX35"...
        • 4 Years Ago
        Yeah, that front end shape is really close.
        • 4 Years Ago
        except this is a distinctively looking FWD
        • 4 Years Ago
        That's a good thing!
      • 4 Years Ago
      Really has similar lines to my gen1-MazdaSpeed3. Same rear side window lines, same hood lines...

      It basically looks like a lifted Speed3.
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