• Jan 16, 2011
Mercedes-Benz S-Class – Click above for high-res image gallery

Newfound acceptance of diesel-fueled vehicles in the U.S. is slowly convincing some automakers to crank up the number of oil-burning models headed here. Audi, along with parent company Volkswagen, has made it clear that more U.S.-bound diesel models are in the works. Recently, even Mercedes-Benz admitted that U.S. demand for diesel is growing, and the German automaker will respond by offering eight oil-burning models by 2014, one of is the S-Class diesel flagship that debuted at the Detroit Auto Show.

Automotive News points to a 2010 study conducted by the trade group Diesel Technology Forum that suggests that our growing fondness for diesel vehicles is being driven by:
The widespread introduction of ultra-low-sulfur diesel in 2006 and components to filter out soot and remove smog-causing nitrogen oxides from emissions spurred German carmakers' effort to sell Americans on the technology. The fuel's availability has also improved, with 52 percent of U.S. stations offering diesel in 2007 compared with 35 percent in 1997.
However, we tend to think that the words of Mercedes-Benz product management vice president, Philipp Schiemer, sum up the U.S.' diesel situation exceedingly well:
We don't have to push diesel anymore. Our expansion is being driven by customer demand. The customers who have tried diesel don't want to switch back.


[Source: Automotive News – sub. req.]


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    • 1 Second Ago
  • 6 Comments
      • 3 Years Ago
      "The customers who have tried diesel don't want to switch back."

      I agree with this if it's newer diesels. My parents recently bought a clean-diesel Jetta and they (and I) love it.
      • 3 Years Ago
      If it is refined diesel and also doesn't rise the pollution level much then it can be used by one and all. It's true that people who have driven a diesel car wouldn't like to compromise with any other fuel.

      harlanx6
      • 3 Years Ago
      Detroit, are you bozos completely deaf or what? Diesel cars command a several thousand dollar premium and they are selling! Maybe in Detroit they don't have the technical expertise to compete with the Germans. Diesel is cheaper to produce than gasoline. It's a growing segment of the market which I hate to see being conceded to foreign car makers, and it seems the Detroit engineers are hiding under their desks in terror!
      • 3 Years Ago
      A4 Avant TDI Prestige with a 6-speed manual so I can trade in my 2011 VW JSW TDI. Thanks!
      • 3 Years Ago
      Yes, these are going to be really great when diesel hits 6 dollars per gallon a year from now. Good for Mercedes, as people trade it in for one third of the price they paid for it and demand and receive EV's due to Mercedes magnificent benevolence.

      Go Mercedes! Mercedes can sell twice as many cars by selling the wrong one now. Then they can just say we did what the customer wanted, it is not our fault we did not know diesel was going to be so expensive. lol Extremely comical, I will be laughing then as I am now.

      Canada is loving it as well. Oil is up to 90 dollars a barrel again, making tar-sands oil very viable once again. You go Canada, any chance you ever had of being greener than the US is a pipe dream once you start producing tar-sand oil. Ah, but you must feed your addicted, rich neighbor. Demand is a powerful thing, just ask the Mexico drug lords.
      • 3 Years Ago
      "We don't have to push diesel anymore." That's because of all those old diesel Mercedes that were tatooed with a giant black circle of soot on their be-hinds. You can still see them occasionally, sootin' it up. Not exactly an advertisement for motoring excellence. Maybe the second time is the charm.