• Jan 15, 2011
2011 Chrysler 200 – Click above for high-res image gallery

Some might deride Lancia as the Plymouth of the Fiat group, but instead of being killed off like the defunct American marque, the pseudo-premium Italian division is being teamed up with Chrysler in an effort to increase the Pentastar's global reach while rejuvenating the Lancia brand.

We've seen the pairing take effect already through the appointment of Lancia CEO Olivier Francois and the toe-in-the-water demonstration of a Chrysler-badged Lancia Delta at last year's Detroit show, but it looks like things could finally materialize at the upcoming Geneva Motor Show.

There, according to the latest reports from Europe, the Fiat/Chrysler alliance will unveil a Lancia-fied version of the new Chrysler 200. The model is expected to revive the Flavia nameplate last seen in 1975 and receive only a few modifications, in the form of a new grille (natch), European-spec bumpers and the possible mechanical additions of a manual transmission and diesel engine.

Headline though the development is, it is expected to be only one of several new debuts – some Chrysler-based, some not – that Lancia has planned for the Swiss expo. A Chrysler 300-based Thema flagship sedan is reportedly in the cards, as could be a Lancia version of the Chrysler Town & Country minivan (as a potential replacement for the Phedra that was jointly produced between Fiat and PSA). Finally, Lancia is expected to unveil the new Ypsilon hatchback, which itself could make its way Stateside as a Chrysler. Now all we need is a Pentastar-badged version of the New Stratos and we'll be all set.



Photos copyright ©2010 Drew Phillips / AOL

[Source: Automotive News Europe – subs. req'd]


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    • 1 Second Ago
  • 32 Comments
      • 4 Years Ago
      toyota corolla -.-
      • 4 Years Ago
      Oh, great comments... people who ridicularize what don't know can be only from a specific country... Look, someone says Lancia compete with Dacia because these names are seemed... pfffff... But no problem. Humor is fine, the rest of the world also laugh about "small cars" with 5 m of lengh and "ecologic people" driving SUVs...
        • 4 Years Ago
        It would make sense to target Lancia against Dacia. Dacia is moving upmarket, and Lancia has no way to go but downmarket. Because quite frankly, Lancia doesnt stand a chance in the premium race, and neither does Chrysler. Chrysler are american cars that are thirsty, rust in the space it takes to ship them over the ocean and end up costing their owners money because they are so unreliable. That is deeply engrained in peoples minds. Of course Lancia isnt much better percieved among the few that even remembers there once was a car maker by that name. Outside of Italy modern Lancia's are wholly unknwon.
      • 4 Years Ago
      Of course Europe will get a manual option while we in America are stuck with crappy Horsepower draining Gas Guzzling Automatics. There are rumors that a DCT transmission will be offered but its just a rumor. I hope at least a DCT transmission is offered soon because automatics suck.
      • 4 Years Ago
      I think instead of making a rebadged 200, they should make a D-evo Fiat sedan, which should come to America as a budget option, $19,000. I'd make a sportier, more powerful Dodge sedan with an available Pentastar, on the same platform at around 21,000. I don't think that the Chrysler 200 will work in the European market.
      As for the Chrysler Ypsilon. I don't think they should sell that here if they want to sell the Alfa Mito here. The last thing that Chrysler needs is sales cannibalism, especially in this niche segment.
        • 4 Years Ago
        The article says that the Lancia is only expected to receive a new grille, euro bumpers, and some more european drivetrains. Which is all that's going to happen. It has already been made clear that in the future Chrysler and Lancia will basically be one and the same, with only a few differences to cater to their specific markets. The Fiat overlords arn't going to spend tons of money to make an all new body just for Lancia, and leave the US with only a facelift.
        • 4 Years Ago
        Who said it was rebadged? It's going to be based on the Chrysler 200. Meaning, they're most likely going to use the 200's platform, rather than using the whole car.
        • 4 Years Ago
        The Sebring's platform is an overweight, outdated Mitsubidhi platform. The D-Evo platform would be a better idea.
      • 4 Years Ago
      Ok...I'm normally not negative about the link up between these companies but if you read the Italian blogs there is a problem already brewing with the Lanica badged Chryslers. The Italians see Lancia as their near luxury brand...that is in the same class of cars as BMW 3,Audi A4 etc... Fiat is the everyday brand like Chevy, Ford etc...and Alfa is the sporty brand. The blogs I've read class the 200 in the same league as Fiat, Kia etc...Not a high priced luxury car. Fiat would do best to just skip the 200 in Europe. It's just a place holder until something better can be delivered. Of course, just like in the USA, blogs are full of enthusiasts that do not accurately represent the buying public...so who knows ,Maybe the Italians would like it.
      • 4 Years Ago
      look only one car,aurelia B24 super america,is a Plymouth?
      • 4 Years Ago
      I sure hope they do more than badge engineer this. Lancia has such an illustrious history, so much innovative engineering, that this could be a real fiasco.

      I grew up in the Midwest, but occasionally I'd see a beautiful, light, airy coupe and I would stop and admire it. It would turn out to be a Lancia Fulvia, and although I knew nothing about them, it was a symbol for me that somewhere, (like Italy,) the automotive world was a better place.
      • 4 Years Ago
      With all the auto options in Europe plus the fact that the cars are not likely to be cheap, I cannot imagine this working out at all...
        • 4 Years Ago
        "With all the auto options in Europe plus the fact that the cars are not likely to be cheap, I cannot imagine this working out at all..."

        I'm not too sure about that. If current currency exchange rate trends continue, then that will give them some room on the price/margin.
        • 4 Years Ago
        The 200 and 200 convertible will do better in America.

        For $26,000, this car offers the most powerful engine, Nav, moonroof and probably the nicest interior materials. I saw it at the auto show and besides the c-pillar, this is a great car.
      • 4 Years Ago
      Marchionne is setting a new meaning for the natidead expression.
      • 4 Years Ago
      sorry ,spyder not super
      • 4 Years Ago
      The 200 is not a bad looking sedan. Maybe Lancia will make it more attractive and those changes could come back here too. Let's give it a chance.
      • 4 Years Ago
      Fiat knows it is a risk, but if they make the badging mods work, and tweak the suspensions, and the interiors with better materials, they will have a good large (for Europe) car to sell at a decent price. The Lancia 300 should work very well since it is a very handsome beast and comparatively very cheap, and therefore should be highly competitive in Europe. In Britain the cars will come as straight Chryslers since Fiat has decided against reintroducing the Lancia brand here.

      Most punters know nothing about cars anyway, looking only at the shape, the price and the warranty - and, here at least, the economy. Which is why the 200 will come largely with Fiat group Diesels and not the pentastar, which is too thirsty, for Europe.

      American consumers seem to see Japanese cars as true competitors at this end of the market, whereas to most Europeans they do not really count and often are not factored into comparisons. Japanese cars are still, for many, seen as white goods, and towards the emotional end of the market vanilla will not do. Badges sometimes matter.
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