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Audi A8 Super Bowl commercial – Click above to watch video after the jump

The Super Bowl is just around corner and before the New England Patriots celebrate another victory and that means a new crop of automotive commercials are getting ready to pry your attention away from all the drinks and food you are consuming. Audi has revealed its new ad spot that takes direct aim at established premium sedans like the Mercedes-Benz S-Class. The commercial is based on Margaret Wise Brown's popular children's book Goodnight Moon, Audi says goodbye to old luxury, then welcomes progress with its all-new 2011 Audi A8 sedan.

Hop the jump to watch the new Audi Super Bowl commercial.



[Source: YouTube]


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      • 4 Years Ago
      And to make matters worse, they showed the S Class with the AMG kit on it. Damn that car looked good.

      Sorry Audi. you FAILED. The S Class looked better than the A8.

      Audi, You should have found a small tired S Class in a brown color, not the white on creme AMG kit'ed up one with the 20 inch tires.

        • 4 Years Ago
        Well that's what I was thinking. That this is the sports package. Why show the sports pakage on the "other" car? Also I saw the commercial yesterday and they darkened the S Class and shortened the time that it's shown. Ha ha ha, they listened.
        • 4 Years Ago
        @nastinupe: The Sport Package (as shown in the Audi ad) is still optional. If you mean those giant wheel arches, those are sheet metal, which is common to all S-Class sedans. The unique lower body "soft trim" (bumpers, side sills) is still part of the optional Sport Package, which also includes the AMG wheels.
        • 4 Years Ago
        @AVTT

        You know what... you're right. I just checked the MB website and noticed that they started putting the AMGesque side-flares on all of the S Classes.

      • 4 Years Ago
      Just checked out the gallery. Apart from the semi-interesting headlights, there is absolutely nothing interesting about this design.

      The previous generation A8 is a better looking car. Period.
      • 4 Years Ago
      The pop-up Nav screen is a bad idea. Mercedes has realized this and dropped it from the 2012 C-Class.

      Pop-up speakers, Nav screens, gear selectors (Jaguar XF) etc. are just gimmicks that can go wrong, and usually do.

      My 2005 A6 had no end of electrical problems. No more Audis for me.
      • 4 Years Ago
      So this will air when Tom Brady will prevail over Aaron Rogers?
      • 4 Years Ago
      Holy cow, haven't the Audi exterior designers heard of Down Syndome? Yeesh...
      • 4 Years Ago
      Understated looks.
      • 4 Years Ago
      Should have been narrated by Christopher Walken...

      http://www.youtube.com/watch?v=Ob37KzlUEPA

      Please consumers of other brands, scootch closer. Don't make me tell you about the scootching again".
      • 4 Years Ago
      I agree with some of the comments that Audi was conservative in the design language in this model but the S class, 7 series BMW, and Lexus LS are not exciting to look at either. Audi does blow them all away in the interior design. I find Mercedes very dissapointing as of late.
      • 4 Years Ago

      Oh Audi ! The word is out that the exclusivity of your 'too cool for school' headlights is expiring with the introduction of LED head-lighting on domestic cars like the 2012 Chrysler 300C and 2012 Ford Focus.

      What are you going to do now to stand apart from the crowd? Maybe go retro and start putting big Q-U-A-T-T-R-O lettering along the door sills again ?
        • 4 Years Ago
        @zamafir,

        That logic worked back in 2004 when the previous-gen A8 bowed. Back then the W220 and E65 were filled with cheap plastics and questionable ergonomics. The problem is, that today that is no longer the case.

        The W221, despite being 5 years old, is every bit the equal of the new A8 in interior quality. So is the new Jag XJ. On top of that, neither the Jag or Benz rely on trendy details to convey a luxury message. The new A8 is going to have to win sales because it is a great driver's car, its interior quality is no longer special.
        • 4 Years Ago
        He has a point. While the new generation of the A8 has a much better interior the exterior just doesn't do itself justice. I have no plans to replace my 05 A8 anytime soon. In fact I like the design of my car much more than the new one.
        • 4 Years Ago
        Odd... People with the means to purchase this car seem to think an unrivaled interior on par with bentley more then differentiates this car from the crowd - sit in a 7 series lately?
      • 4 Years Ago
      Ugh... so two posts back-to-back on boring, old German bloatmobiles?!?
      Whats next, a story on the new-and-improved S-Class... "now with 13% more pretentiousness"
        • 4 Years Ago

        Agreed - all Audi cars with 'R' in their designations are superb & the rest of the lineup is designed, marketed, and sold to pretentious posers.

        Proof is this: When you buy an Audi A3 they offer you the choice of a free ascot or a monocle.
      • 4 Years Ago
      The problem with this commercial is that they actually show the S-class. Why is that a problem? Because it's nearly infinitely more beautiful than the boring new A8.

      Not loving the shape of the latest batch of Audis. The rear seems droopy. And don't get me started on those new headlights...
        • 4 Years Ago
        I agree, Audi's ad should be based more around their technology and showing rich/famous people in it. The A8 needs to be shown with some charisma and swaggar.
        • 4 Years Ago
        Agree 100%. The S-class was the most interesting thing in the whole commercial.
        • 4 Years Ago
        you nailed it. The mercedes looks far nicer. Big mistake showing it in the commercial.
        • 4 Years Ago
        I mean, the weird part is that because of this commercial I found myself looking for more photos of the MB, not the Audi.
      • 4 Years Ago
      god, that car is so f'in bland.
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